Collection Summary
Tony Schwartz collection
1912-2008
(bulk 1950-2008)
1912-2008
(bulk 1950-2008)
Schwartz, Tony
90.5 linear feet (230 boxes, 1 map
case folder, approximately 76,345 items)
English
Collection materials are in English
Recorded Sound Research Center, National Audio-Visual Conservation Center,
Library of Congress
Washington, D.C.
The Tony Schwartz Collection consists of
multiple formats of material documenting Schwartz's work as a media consultant, audio
documentarian, author, radio producer, media theorist, and educator.
RPA 00856-01055 (boxes 1-200); RPB
00112-00122 (oversize boxes 213-223); RPC 00084-00087 (oversize boxes 224-227); RPD
00038-00040 (oversize boxes 228-230); RPU 00002 (box 201), RPU 00021-00023 (boxes
202-204), RPU 00024 (box OSU 1), RPU 00025-00032 (boxes 205-212)
RPM 00013 (map folder 1)
Selected Search Terms
The following terms have been used to index the description of this collection in the LC Catalog. They are grouped by name of person or organization, by subject or location, and by occupation and listed alphabetically.
People
Bemporad, Jack.
Bleviss, Alan.
Bredesen, Phil, 1943-
Carey, John, 1946-
Carter, Jimmy, 1924-
Cherner, Joe.
Clinton, Bill, 1946-
Dainard, Michael, 1944-
Dukakis, Michael S. (Michael Stanley), 1933-
Foley, Thomas S.
Gravel, Mike, 1930-
Hardin, Louis.
Hoffman, David (David Michael), 1941-
Humphrey, Hubert H. (Hubert Horatio), 1911-1978.
Jamieson, Kathleen Hall.
Johnson, Lyndon B. (Lyndon Baines), 1908-1973.
Kennedy, Edward M. (Edward Moore), 1932-2009.
Kennedy, Robert F., 1925-1968.
Landers, Bob (Radio announcer)
McFeeley, Ken.
McGovern, George S. (George Stanley), 1922-2012.
McLuhan, Marshall, 1911-1980.
Mezvinsky, Edward M.
Mondale, Walter F., 1928-
Moyers, Bill D.
Moynihan, Daniel P. (Daniel Patrick), 1927-2003.
Napolitan, Joseph, 1929-2013.
Pell, Claiborne, 1918-2009.
Pertschuk, Michael, 1933-2022.
Reid, Harry, 1939-
Reynolds, Patrick.
Ribicoff, Abraham, 1910-1998.
Rockefeller, John D., IV (John Davison), 1937-
Rudman, Warren B.
Schwartz, Anton, 1967-
Schwartz, Kayla.
Schwartz, Reenah.
Schwartz, Tony--Archives.
Schwartz, Tony--Correspondence.
Schwartz, Tony--Photographs.
Schwartz, Tony.
Schwartz, Tony. Media, the second God.
Schwartz, Tony. Responsive chord.
Seith, Alex.
Shahn, Ben, 1898-1969.
Skelton, Ike, 1931-2013.
Vrdolyak, Ed, 1937-
Weiss, Ann.
Young, Andrew, 1932-
Organizations
American Cancer Society.
American Federation of Television and Radio Artists.
American Heart Association.
American Lung Association.
Center for Media in the Public Interest, Inc.
City University of New York.
Doctors Ought to Care (Organization)
Emerson College.
Folkways Records.
Foundation for a Smokefree America.
Harvard School of Public Health.
John Jay College of Criminal Justice.
Martin Himmel Health Foundation.
New Sounds, Inc.
Non-Smokers' Rights Association.
Patrolmen's Benevolent Association of the City of New York.
People for a Smoke-Free Indoors.
Tisch School of the Arts.
United States Information Agency.
Varied Directions, inc.
WNYC (Radio station : New York, N.Y.)
Subjects
Advertising agencies--New York (State)--New York.
Advertising, Political--United States.
Advertising, Public service--United States.
Advertising--Psychological aspects.
Agoraphobia.
Antismoking movement--United States.
Broadcast advertising--United States.
City sounds--New York (State)--New York.
Communication and technology.
Communication in marketing.
Communication--Social aspects.
Documentary radio programs--New York (State)--New York.
Folk music--New York (State)--New York.
Folk music.
Human sounds--New York (State)--New York.
Magnetic recorders and recording.
Marketing research--United States.
Mass media.
Media consultants--New York (State)--New York--Archives.
Media consultants--United States.
Media literacy.
Political campaigns--United States.
Political candidates--United States.
Political consultants--New York (State)--New York--Archives.
Political consultants--United States.
Public relations firms--New York (State)--New York.
Radio personalities--New York (State)--New York--Archives.
Radio producers and directors--New York (State)--New York--Archives.
Sound engineers--New York (State)--New York--Archives.
Sound recordings--Collectors and collecting.
Sound recordings.
Sound--Recording and reproducing--United States.
Sounds.
Tobacco use--Health aspects.
Voice actors and actresses--United States.
Places
Hell's Kitchen (New York, N.Y.)
New York (N.Y.)--Social life and customs.
West Side (New York, N.Y.)
Titles
Guerrilla media.
Media industry newsletter.
Form/Genre
Address books.
Appointment books.
Articles.
Audio equipment.
Awards.
Awards.
Camera-ready copy.
Clippings (information artifacts)
Commercials.
Contracts.
Correspondence.
Group portraits.
Handbills.
Interviews.
Memorabilia.
Negatives (photographic)
Photographs.
Portraits.
Posters.
Promotional materials.
Publicity photographs.
Radio programs.
Scripts (documents)
Snapshots.
Sound recordings.
Surveys (documents)
Provenance
The bulk of the collection was purchased from Tony Schwartz in 2007; two additional
installments were donated by Tony Schwartz's family in 2010.
Accruals
No further accruals are expected.
Processing History
The collection was processed by Carla Arton, Harrison Behl, Sheryl Fowler, Callie
Holmes, Jonathan Horrocks, David Jackson, Maya Lerman, Marsha Maguire, Adam Thaxter,
Tricia Van Ryn, and Celeste Welch, with the assistance of Nicholas Moore and Greg
Surber, 2008-2011.
Copyright Status
Restrictions may exist on copying, quoting, or publishing materials included in the
collection. For additional information, contact a reference librarian in the [Recorded Sound Research Center], National Audio-Visual Conservation Center,
Library of Congress, Washington, DC, 20540-4690; (202) 707-7833.
Access and Restrictions
Textual and graphic materials in the Tony Schwartz Collection are open for research.
Advance notice is required; contact a reference librarian in the Recorded Sound Research
Center.
The films, videocassettes, and many of the sound recordings that are included in the
collection are not yet available to researchers. For information concerning
availability, contact a reference librarian in the Recorded Sound Research Center.
Digital Content
Digital versions of selected audio recordings from this collection are available for
listening in the Recorded Sound Research Center, Library of Congress.
Preferred Citation
Researchers wishing to cite this collection should include the following information:
[Container number, eg., Box 3], or [Audio tape number, eg., RYB 2480], Tony Schwartz
Collection, National Audio-Visual Conservation Center, Library of Congress.
Biographical Note
Tony Schwartz, 1923-2008, was a media consultant, radio host and producer, educator,
author, folk music documentarian and collector, and sound designer whose work has
influenced many different aspects of the audiovisual landscape of the late 20th and
early 21st centuries. He is most commonly associated with the “Daisy ad” he helped
develop for Lyndon Baines Johnson’s 1964 presidential campaign against Barry Goldwater,
a spot that aired only once but that nevertheless had a game-changing effect on
political advertising. In the promotion of public health and civic issues, too, Schwartz
applied innovative advertising and marketing techniques, most notably with a sustained
series of campaigns against smoking and tobacco companies. So powerful was his first
anti-smoking ad -- the first such ad ever produced -- that the tobacco industry
voluntarily stopped advertising on radio and television.
Less widely known but hardly less significant than his work in advertising was
Schwartz's inventive use of audio technology. Over the length of his career, Tony
Schwartz pioneered many techniques and approaches to working with sound. He embraced
recording technologies developed during World War II, not only adopting the reel-to-reel
tape recorder as early as 1945, but also adapting it: he modified an early commercial
tape recorder for portability by adding a shoulder strap and an internal power source.
With the recorder slung over his shoulder, he ventured onto the streets of New York to
record what he heard, from the sounds of nature to the unpredictable and rich variety of
sounds produced by people.
Born August 19, 1923, Tony Schwartz was educated at Peekskill High School and the Pratt
Institute. After a stint in the Navy during World War II, he began his advertising
career as an art director. Schwartz's spur-of-the-moment purchase of a Webster wire
recorder soon pointed him in a new direction, however. Deeply interested in folk music,
he recorded radio programs such as
Oscar Brand’s Folksong Festival
and invited performers like Pete Seeger, Harry Belafonte, Jean Ritchie, and
Woody Guthrie to record in the studio he built in his home on W. 56th Street. His tape
exchange program, in which Schwartz swapped music with folklorists and collectors around
the world, resulted in a collection of well over 30,000 songs and tunes from 46
countries. The folk music recordings he made in his home studio, acquired from other
enthusiasts, and discussed as a guest on a WNYC radio program attracted the attention of
artist and Sears-Roebuck heir William Rosenwald, whose financial support led to
Schwartz's next endeavor: recording the sounds and music of New York City, or rather,
one part of that city.
Tony Schwartz lived with a pronounced agoraphobia that prevented him from traveling
beyond a small section of Manhattan, specifically the area known for much of his life as
Postal Zone 19. His ability to discover and capture the stories, songs, games, and
everyday sounds of work and play in that lively New York neighborhood, combined with the
sheer size and wealth of his folk music collection, led, nevertheless, to a productive
relationship with both Folkways and Columbia Records. Schwartz’s first two releases on
Folkways,
1, 2, 3 and a Zing Zing Zing
(Folkways FW07003, 1953) and
New York 19
(Folkways FW 05558, 1954), were followed by titles like
Nueva York: A Documentary of Puerto Rican New Yorkers
(Folkways FW 05559, 1955),
An Actual Story in Sound of a Dog's Life
(Folkways FW05580, 1958), and
The New York Taxi Driver
(Columbia ML5309, 1959). The sounds of his neighborhood, as well as audio
experiments he created (such as Jimmy Giuffre's clarinet playing juxtaposed against high
heel clicks on a marble-floored lobby), were incorporated into his series of brief radio
programs for WNYC and WBAI,
Adventures in Sound
(also known as
Around New York
) and
Communications Journal
. The series ran from the 1950s until 1976.
Schwartz's Folkways records received widespread attention, and he reentered advertising
with a focus on sound as the primary means of communicating with an audience. He
produced effective radio and television commercials for national brands such as Coca
Cola, AT&T, Betty Crocker, and many more. Following the success and controversy of
the “Daisy” political ad, Schwartz recorded thousands of spots for local, state, and
national candidates, including Lyndon Johnson, Jimmy Carter, Edward Kennedy, Hubert
Humphrey, Tom Foley, and Daniel Moynihan. Warren Rudman, a former Republican senator
from New Hampshire, noted that "Tony Schwartz, as much as any person, laid the
foundation for modern political advertising."
Later in his career, Schwartz consulted for various interest groups and organizations.
He used the skills he developed in commercial and political advertising to focus
attention on issues of public health and safety that were of personal interest to him,
such as gun control, environmental protection, and combating tobacco use. Schwartz
created anti-smoking campaigns for clients such as the American Cancer Society, Citizens
for a Tobacco-Free Society, and the Non-smoker’s Rights Association. He also took on
issues in his neighborhood and city, vigorously defending John Jay College for Criminal
Justice from closure and supporting the New York City Patrolmen’s Benevolent Association
(PBA).
Schwartz also worked as an educator. He shared the Schweizer Chair at Fordham University
with Marshall McLuhan and taught courses in media theory for the Harvard University
School of Public Health and Social Behavior, Emerson College, New York University’s
Tisch School of the Arts, and the John Jay College of Criminal Justice. Focusing on his
theories about communication and the use of audiovisual media in social and political
discourse, Schwartz taught from his home office, communicating with his students via the
telephone and incorporating sound and visual elements to illustrate his lectures.
Tony Schwartz made little distinction between his professional and personal activities;
he worked almost exclusively from his home for much of his career and the voices of his
wife, Reenah, and his children, Kayla and Anton, may be heard on many his recordings.
Schwartz's business activities grew and developed from interests that he explored first
as hobbies, such as recording sound and collecting folk music. His curiosity about
communication through electronic media introduced him to Marshall McLuhan and resulted
in his reputation as a published media theorist. His innovative advertising work led to
influential political consulting, and he later used these skills to support causes and
social issues that mattered to him personally. As a result, the rich collection of
material he left behind defies easy classification.
Scope and Content Note
The Tony Schwartz Collection consists of multiple formats of material containing the
products of his work as a media consultant, audio documentarian, author, radio producer,
media theorist, and educator, as well as the research, consultation, preparation and
editing, testing, and revision that led to his published textual and media-based works.
Also included are published writings and videos about Schwartz, correspondence with
colleagues and clients, and extensive files about people, organizations, and topics that
interested Schwartz during his long and productive career.
The Biographical and Personal Materials series contains folders of material on
Schwartz's early life, although these materials are not extensive. There are also
photographs, biographical materials, and artifacts relating to colleagues and members of
his family; publications and documentation relating to his health; family and other
personal correspondence; awards and honorary degrees; publications and publicity
materials concerned with Schwartz; and extensive documentation on the collection itself
created by Schwartz and various interns and employees. Extremely useful, these
collection lists, catalogs, and databases describe much but not all of the
collection.
Series 2, Business and Professional Materials, forms the core of the Tony Schwartz
Collection. There are boxes of general business materials such as address and
appointment books; contact and client lists; business correspondence; documents relating
to his company, New Sounds, Inc.; and some of the actual equipment he used, such as a
timer, a teleprompter, and two patch bays with VU meters. His collaborations with other
media consultants and advertising experts, notably Joseph Napolitan, are included as
well.
Scripts, photographs, correspondence, and research materials that document work for
specific people and organizations are divided into three client groups: political,
public service, and commercial. Political candidates who hired Schwartz to work on their
campaigns (at the local, state, and national levels) included Phil Bredesen, Jimmy
Carter, Bill Clinton, Michael Dukakis, Tom Foley, Mike Gravel, Hubert Humphrey, Lyndon
Johnson, Robert and Edward Kennedy, George McGovern, Ed Mezvinsky, Walter Mondale,
Daniel Patrick Moynihan, Claiborne Pell, Harry Reid, Abraham Ribicoff, Jay Rockefeller,
Warren Rudman, Alex Seith, Isaac Newton Skelton, Ed Vrdolyak, Andrew Young, and many
more.
Schwartz produced public service announcements for a wide variety of organizations,
anti-smoking groups in particular (for example, the American Cancer Society, Patrick
Reynolds Foundation for a Smokefree America, the American Lung Association, the American
Heart Association, People for a Smoke-Free Indoors, and Doctors Ought to Care). Other
issues represented in his public service work were AIDS awareness (AIDS Medical
Foundation, Families Concerned about AIDS), public health (Minnesota Moms for Healthy
Babies, New York City Department of Health), education (John Jay College of Criminal
Justice, Action Committee for Higher Education), crime prevention (Patrolmen's
Benevolent Association, Crimestoppers), fire safety (New York City Fire Department),
handgun control (Handgun Control, Inc., Center to Prevent Handgun Violence), the
environment (Florence and John Schumann Foundation, Forum for Environmental
Stewardship), organized labor (Fraternal Order of Police, Lodge 5, International
Association of Firefighters, Local 22 ), civil rights (NAACP, Anti-Defamation League of
the B'nai B'rith), and local concerns (Coalition to Save Naumburg Bandshell, Arson on W.
56th Street).
Commercial/for-profit clients and products for which Schwartz produced ads included
Apple computers, Excedrin, Bamberger's Department Store, Fortunoff Department Stores,
General Electric, Hoffman-LaRoche, Inc., Kavanagh's Furniture Store, various radio and
television networks and stations, Merck, Mobil Corporation, Pepsi-Cola, St.
Lukes/Roosevelt Medical Center, Upjohn Rogaine, and Zenith.
The remainder of the Business and Professional series is concerned with Schwartz's
broadcasting and recorded work (such as a press release and program guide relating to
his long-running WNYC radio program); program proposals and courses he taught at Harvard
University School of Public Health, Fordham University, John Jay College of Criminal
Justice, New York University, Tisch School of the Arts, and elsewhere; speaking and
media appearances (such as his appearances on the
David Frost
and
Phil Donahue
TV shows, and his talks at New York bistro Chez Beauvais); and various
exhibitions.
Works and publications by Tony Schwartz are the focus of series 3. Included are
production materials, scripts, correspondence, publicity materials, and reviews of
published sound recordings such as his Folkways and Columbia Records releases (
New York 19
,
Nueva York
,
Children at Play
, and more). There are also materials documenting the development and release of
Schwartz video recordings produced by David Hoffman and his company, Varied Directions,
including
Guerrilla Media
,
If You Know Someone Who Smokes
, and
Secrets of Effective Radio Advertising
.
Materials on Schwartz’s published books,
The Responsive Chord
(1973) and
Media, the Second God
(1981, 1983), his many
Media Industry Newsletter
columns (1967-2004), and various other published articles and unpublished
drafts and outlines may be found in the Writings grouping in series 3.
Series 4 consists of files on people, organizations, and topics of interest to Schwartz.
Two subjects are documented extensively: Schwartz's transcribed interviews with Marshall
McLuhan and published materials about smoking.
Several thousand sound recordings and hundreds of films and videocassettes, most of them
relating to topics documented in the paper and graphic materials, are being digitally
preserved by the Library of Congress for future public access. These audio and moving
image materials will form series 5 and 6 in the collection and will be described in more
detail in an upcoming version of this finding aid. For details on recordings that are
available for research purposes, contact the Recorded Sound Research Center.
Arrangement
The collection is arranged in 4 series:
- Series 1: Biographical and Personal Materials, 1931-2008
- Series 2: Business and Professional Materials, 1940-2005
- Series 3: Works and Publications, 1950-2004
- Series 4: Subject Files, 1912-2005
Container List
Series 1. Biographical and Personal Materials,
1931-2008
1931-2008
10.2 linear feet, 1 map case folder
RPA 00856-00877 (boxes 1-22); RPB 00112-00116 (oversize boxes 213-217); RPC
00084-00085 (oversize boxes 224-225); RPD 00039 (oversize box 229); RPU 00002 (box
201), RPU 00023 (box 204), RPU 00025 (box 205)
RPM 00013 (map folder 1)
Biographical information about Tony Schwartz and his family, including
correspondence, awards, and publications about Schwartz.
Biographical information, 1931-02-2003-11
1931-02-2003-11
Documents from Schwartz's childhood and military service, such as school
reports, government documents, student assignments, and medical documents, and
a variety of material related to his family.
1/1
Material from Tony Schwartz's early life,
1931-02-24-1972-11-30
1931-02-24-1972-11-30
Arranged chronologically.
1/2
Material related to military service, personal life, and early
career, 1943-1972
1943-1972
Includes Schwartz's first marriage certificate, war ration cards, selective
service documents, and personal financial documents.
1/3
Peekskill High School yearbook, 1976-1980-02-08
1976-1980-02-08
1976 edition of "The Searchlight," the Peekskill High School yearbook for
the class of 1941; includes signed note from Marye A. Camp
(Gallucci).
1/4
Material relating to Tony Schwartz's family, undated
undated
1/4
Material from or about Tony Schwartz's family,
undated
undated
Photocopies of a recipe for chocolate cake attributed to Esther Schwartz,
Tony Schwartz's mother, and an obituary for John Zarach Levy.
213
"REENAH" clock, undated
undated
Handmade rectangular 11x14x1 1/4 inch clock illustrated with a
black-and-white photographic image of Charlie Chaplin; the letters "R E E
N A H" replace numbers on the clock face.
"REENAH" refers to Reenah Schwartz, Tony Schwartz's wife.
1/5
Material about Michaela (Kayla) Schwartz, undated
undated
Resume for Tony Schwartz's daughter, Kayla Schwartz; an article on her
"Hand Holding and More" business; Smith College commencement
announcement; and other material.
1/6
Material about Anton Schwartz, 1980-1998
1980-1998
Includes low-resolution photographs of Tony Schwartz's son, Anton
Schwartz, and a young woman. Originals may be printed by thermal printer;
enlarged photocopies included. Advertisement/biography of Anton Schwartz
in
Intercom
newsletter. Three photocopies of a one-page biography of Anton;
color printout of photo; black and white photo of Anton turned into a
Father's Day card.
1/7
Material about Connie Lukeian, 1989-02-07
1989-02-07
Brief biography and obituary for Connie Lukeian, Reenah Schwartz's
sister. Also includes three copies of programs from a memorial held at
the San Jose Unified School District; remarks from a memorial; an article
from the
San Jose Mercury News
; and a copy of
On Stage
magazine from 1989-01.
Photocopies.
201
Color photographs of Tony Schwartz family members and friends,
circa 1980s-1990s
circa 1980s-1990s
Thirty-three miscellaneous color photographs of Tony Schwartz, his wife
Reenah Schwartz, and his daughter Kayla and son Anton Schwartz, with
various friends and possibly relatives. Also included are color snapshots
of two [family?] dogs and a series of images that appear to have been
reproduced through a color [inkjet?] printer. Two prints show Schwartz
with an unidentified man [at the FBI Academy in Quantico, Virginia?].
Some of the photographic prints match color negatives of Schwartz family
members and friends in box 204, folders 1-3.
204/1-3
Color negatives of Tony Schwartz family members and friends,
circa 1980s-1990s
circa 1980s-1990s
Eighteen strips of 35 mm color negative images of Tony Schwartz, his wife
Reenah Schwartz, and his daughter Kayla and son Anton Schwartz, with
various friends and possibly relatives. One negative strip shows Schwartz
with an unidentified man [at the FBI Academy in Quantico, Virginia?], and
there are also shots of Schwartz and others in his home recording studio,
an anti-smoking poster, and family members packing up a car. Some of the
negative images match color photographic prints of Schwartz family
members and friends in box 201.
225/1
Color photographs of Tony Schwartz with family members,
[1980s?]
[1980s?]
Two color photographic prints (possibly printed on a color [inkjet?]
printer); several copies of each. One image shows Tony and wife Reenah
Schwartz looking at a black-and-white image of son Anton Schwartz
displayed on a monitor or television screen. The other shows Tony
Schwartz on the telephone. Both appear to have been taken in Schwartz's
home studio.
map folder 1
Schwartz, Foltechesen, Barash, and Diamant family tree charts,
undated
undated
RS 12620 G1-G2
RPM 00013 (map folder 1)
Photocopies of two typed charts, with typed and handwritten comments, on
members of the four families and their relationships. Dates are not
included.
Health-related documents
Includes writings on various health topics, such as agoraphobia and tremor
disorders, and Tony Schwartz health-related documentation.
1/8
Articles on agoraphobia, anxiety, undated
undated
"Psychoanalysis and Contextual Analysis of Phobias," written by Dr.
Manuel D. Zane; "Excerpts from the Patient's Manual for the Treatment of
Agoraphobia Used by the Oxford University Department of Psychiatry;"
"PANIC," by Joan Friedman,
Columbia Magazine
; handwritten list of common phobias for adults and children.
1/9
Miscellaneous health information,
1976-11-17-1998-01-24
1976-11-17-1998-01-24
Includes a prescription for glasses, a letter from Dr. Manuel Zane on
panic disorder, a hearing aid user's guide, a Health Resource packet on
"Benign Essential Tremor" for Martin Edelston, and a prescription from
Dr. Robert Jaffe.
1/10
Parkinson's information and Continental Health Evaluation Center
articles, documents, 1981-10-26-1985-06
1981-10-26-1985-06
Includes a photocopy of "Parkinson's Disease: the Facts" by Gerald Stern,
two
Parkinson's Educational Program
newsletters, articles on the Continental Health Evaluation
Center, and an application to the Center.
Original folder labeled "Melcher, Dr. George/HANDS 564-6032."
1/11
Anxiety Disorders Association of America documents,
1987-05-08-1991-04-04
1987-05-08-1991-04-04
2/1
Medical documentation, 1991-04-23
1991-04-23
2/2
Articles and letters on agoraphobia,
1988-10-15-1995-05-19
1988-10-15-1995-05-19
Articles on agoraphobia sent to Tony Schwartz, and several stories on
David Zettles. Includes a letter from Dr. Manuel D. Zane, founder of the
Phobia Clinic at White Plains Hospital Center.
2/3
International Tremor Foundation documents and related articles,
1991-05-1994-02
1991-05-1994-02
Includes newsletters from the International Tremor Foundation; originals
and photocopies of articles on tremors.
Original magazine and newspaper articles housed in acid-free paper insert
within folder.
2/4
Guggenheim fellowship application,
1963-10-12-1964-03-10
1963-10-12-1964-03-10
Includes draft of Schwartz's application for a Guggenheim fellowship;
autobiographical essay (two copies); brochures about the fellowship program;
rejection letter from Guggenheim Foundation.
2/5
Art appraisal documents, 1972-03-09-1983-04-23
1972-03-09-1983-04-23
Appraisal reports prepared for Tony Schwartz from ACA Galleries, Forum
Gallery, ZOMA Gallery.
2/6
The Workmen's Circle membership documents, circa 1986-circa
1989
circa 1986-circa 1989
Membership information, promotional materials, etc. from Jewish fraternal
organization The Workmen's Circle/Arbetter Ring.
2/7-11
Contact information, circa 1992-circa 1998
circa 1992-circa 1998
Miscellaneous personal and business contacts in lists and on index
cards.
2/12
Material from New Sounds website, 1999-08-12-2000-02-11
1999-08-12-2000-02-11
Includes promotional content for
Media, the Second God
and a Tony Schwartz biography page.
The website is no longer accessible.
2/13
Material from Tony Schwartz's personal website,
2003-11-03
2003-11-03
Printout of Tony Schwartz's personal web page. Includes biography, list of
publications, price list of sound and video recordings for purchase.
Website URL: [ http://www.tonyschwartz.org]
2/14
Tony Schwartz material on Kitchen Sisters' website,
2003-11-03
2003-11-03
Description of program and images from online gallery.
3/1
Miscellaneous personal business materials,
1982-07-16-1996-06-23
1982-07-16-1996-06-23
Home repairs, invoices, etc.
3/2
Civil lawsuit, Milton Goldin v. Tony Schwartz,
1996-10-25
1996-10-25
Documentation from lawsuit against Tony Schwartz entered by Milton Goldin;
decided in Tony Schwartz's favor.
Personal and family correspondence, 1941-1997
1941-1997
Personal correspondence to and from Tony Schwartz and his family and friends.
The bulk of the material is arranged alphabetically by sender's last name (when
available), although files made by Schwartz were maintained in original order
whenever possible.
3/3-4
Personal correspondence A-M, undated
undated
Filed alphabetically.
3/5-6
Personal correspondence N-Z
Filed alphabetically.
3/7
Benjamin A. Botkin to Tony Schwartz, 1953-02-11
1953-02-11
Letter to Tony Schwartz signed "Ben." Based on context, the correspondent
is folklorist Benjamin A. Botkin. Letter includes brief article on Tony
Schwartz.
4/1
Marshall McLuhan to Tony Schwartz, 1973-08-30
1973-08-30
Letter from Marshall McLuhan to Tony Schwartz about the effect of the
microphone on the Catholic liturgy.
Three photocopies.
4/2
Tony Schwartz correspondence with Dan Streible of
Velvet Light Trap
, 1992-08-24-1992-09-02
1992-08-24-1992-09-02
Correspondence between Tony Schwartz and Dan Streible, and a copy of
Velvet Light Trap
, a cinema review journal from the University of Texas.
4/3
Correspondence copied to Tony Schwartz,
1983-02-17-1983-03-28
1983-02-17-1983-03-28
Ann E. Shanahan to Barbara Rubin; Larry Sabato to Tom Shales.
4/4
Mary, Anastasia, and Alba Somoza correspondence,
1994-11-30-1997-04-10
1994-11-30-1997-04-10
Copies of letters from President Bill Clinton to Mary, Anastasia, and
Alba Somoza.
The Somozas were neighbors of Tony Schwartz, and Anastasia and Alba were
twins with a physical disability requiring motorized wheelchairs. Tony
Schwartz also collected articles pertaining to the Somozas.
4/5
Personal correspondence, cards, undated
undated
Various greeting cards, birthday cards, miscellaneous other cards. Some
dated, some signed.
4/6
Outgoing correspondence, 1941-01-01-circa 1990
1941-01-01-circa 1990
Copies of correspondence drafted by Tony Schwartz; not all were necessarily
sent.
4/7
Tony Schwartz correspondence with the New York City Sanitation
Department, 1986-10-19-1986-12-16
1986-10-19-1986-12-16
Correspondence, photographs related to sanitation violation.
225/2
Tony Schwartz charcoal drawing of Louise Villetto Smith (copy),
1941
1941
Copy of a charcoal sketch made by Tony Schwartz in 1941. Sent to Schwartz by
Louise Villetto Smith in recognition of his induction into the Peekskill
High School Alumni Hall of Honor.
4/8
Personal correspondence, hate mail,
1983-12-16-1987-12-30
1983-12-16-1987-12-30
Letters criticizing Schwartz.
4/9
A. Joseph Albert to Tony Schwartz, correspondence and insurance
publications, 1984-09-25
1984-09-25
Includes letter from A. Joseph Albert, literature promoting C.N.A
Insurance, articles on A. Joseph Albert.
4/10
Tony Schwartz letter of support for Ricardo Maestracci and
related material, 1986-06-15-1986-06-19
1986-06-15-1986-06-19
Letter in support of Ricardo Maestracci, a student of Tony Schwartz, in
relation to an arrest for alleged fare-jumping.
Includes copies of Tony Schwartz's letter; copies of police summons for
Maestracci; original and copies of Maestracci's narrative of the event;
copies of unattributed advice for Maestracci and his lawyer.
4/11
Tony Schwartz correspondence with NAGRA, Audio Services,
1988-06-30-1989-03-13
1988-06-30-1989-03-13
Includes letters from Tony Schwartz to representatives of NAGRA (audio
equipment manufacturer) and Audio Services (authorized NAGRA
servicer/retailer) regarding misconduct on the part of Audio Services;
also includes photocopies of receipts and copies of a check.
4/12
Reenah Schwartz to Harry M. Muheim,
1991-01-08-1992-02-10
1991-01-08-1992-02-10
Includes copy of article by Muheim on Leonard Bernstein with note from
Muheim; letter from Reenah Schwartz to Muheim, reply from Muheim to
Reenah Schwartz.
Two copies of article and letters.
4/13
Tony Schwartz transcribed conversation with Dr. Shintani,
1992-06-05
1992-06-05
Shintani talks about Tony Schwartz's influence on his work on indigenous
Hawaiian health issues.
4/14
Norman M. Kropf to Tony Schwartz, 1995-02-01
1995-02-01
Includes obituary, funeral service materials from the service of Norman
A. Kropf, his father and Tony Schwartz's high school art teacher.
4/15
Frank and Caroline Mouris to Tony and Reenah Schwartz
Letters, cards, and collages from Frank and Caroline Mouris.
Awards, honorary degrees, 1960-2001
1960-2001
Awards, certificates, photographs, and correspondence pertaining to awards and
honors given to Tony Schwartz.
5/1
Tony Schwartz awards, honors,
1959-10-05-2001-02-09
1959-10-05-2001-02-09
Includes a fax from Steve Cohn to Tony Schwartz with
Media Industry Newsletter
mention of Schwartz being honored by the American Association of
Political Consultants; program for "A Salute to Tony Schwartz" seminar at
the Museum of Television and Radio, 1998-04-07, with remarks by Bill Moyers
(see
[
box 201
](SalutePhoto) for color photographs of the event); material on the [
NYMRAD (New York Market Radio Broadcasters
Association) awards, 1986
](NYMRAD13); and items from the National Academy of Recording Artists, 1959.
214
International Advertising Association silver medal to New Sounds,
Inc., for "Linda B.," 1992
1992
Framed 10x13x1 1/2 inch IAA award, given under the auspices of the 1992 New
York Festivals, to Tony Schwartz's New Sounds, Inc. "... in recognition of
an outstanding achievement in the creation and production of public service
advertising."
215
National ALS Foundation plaques awarded to Tony Schwartz,
1980 , 1982
1980
1982
Two framed "thank you for caring" plaques: 1980 award, 7x5x 3/4 inches; 1982
award, 10x8x7/8 inches.
216
United Nations Department of Public Information finalist award to
New Sounds, Inc., for "Linda B.," 1992
1992
Framed 10x13x1 1/2 inch UNDPI award "... presented in conjunction with the
International Advertising Association and the New York Festivals for
outstanding achievement in Public Service Advertising which best exemplifies
the ideals and goals of the United Nations."
224
CLIO awards for Vick's Formula 44 cough syrup radio commercials,
1970
1970
Two framed 16 1/2x9 1/4x1/2 inch awards presented to Benton & Bowles
(advertising agency) and New Sounds, Inc. (Tony Schwartz's production
company), at the American Television and Radio Commercials Festival, 1970
CLIO Awards, New York City. One award was for the cough syrup ad "Close
Places," the other for "Elevator 1." Both were originally aired in 1969.
225/3
Kentucky Colonel commission for Tony Schwartz,
1979-02-09
1979-02-09
Two copies (each 17x11 inches) of a Kentucky Colonel commission for Schwartz
from commonwealth of Kentucky Governor Julian M. Carroll.
201
"A Salute to Tony Schwartz" color photographs,
1998-04-07
1998-04-07
Eighty-seven color, 5x7 inch photographic prints taken of participants and
family members at "A Salute to Tony Schwartz," a seminar held in 1998 at the
Museum of Television and Radio. Included are images of Tony Schwartz; his
wife Reenah Schwartz; his colleague and friend Ann Weiss; seminar moderator
Jennifer Lewis; and seminar participants David Hoffman, Kathleen Hall
Jamieson, Charles Osgood, Burt Manning, Joe Napolitan, and Mike
Pertschuk.
See
[
box 5/1
](SaluteTextEtc13) for the program describing the event.
5/3
Pratt Institute honorary degree forms,
1964-11-25-2000-11-20
1964-11-25-2000-11-20
Pratt Institute honorary degree recommendation form; letter of
recommendation from Bill Moyers; letter of recommendation from Kevin Gatta
to Thomas F. Schutte;
Pratt Alumnus
profile on Tony Schwartz.
5/4
Awards of merit from
Communication Arts
, circa 1969-circa 1970
circa 1969-circa 1970
Certificates for awards of merit for 1969 and 1970 from
Communication Arts
magazine.
5/5
Materials relating to an honorary doctorate from Stonehill College,
1986-05-18-1986-05-20
1986-05-18-1986-05-20
Commencement programs, announcement, thank-you letter from Tony Schwartz,
all related to Schwartz's honorary doctorate from Stonehill College.
217
Tony Schwartz's honorary doctorate in communication arts from
Stonehill College, 1986-05-18
1986-05-18
Leather-bound 11x11 inch honorary doctor of communication arts degree.
Features a color photograph of Schwartz receiving the degree during the
college's May 18, 1986, commencement ceremony on the inside left of the
folder and a typed tribute to Schwartz signed by Stonehill College president
Rev. Bartley MacPháidín on the right.
201
Color photographs of Tony Schwartz and officials at Stonehill
College commencement ceremony, 1986-05-18
1986-05-18
Two color 8x10 inch photographic prints of Tony Schwartz, Stonehill College
president Rev. Bartley MacPháidín, and an unidentified college official
taken at the 1986 Stonehill College commencement ceremony during which
Schwartz was awarded an honorary doctorate in communication arts.
5/6
Resolution honoring Tony Schwartz from AICUM,
1985-06-08
1985-06-08
Resolution recognizing Tony Schwartz from Frank A. Tredinnick, Jr., for the
Association of Independent Colleges and Universities in Massachusetts
(AICUM).
Two photocopies.
5/7
List of awards presented to Tony Schwartz, circa 1960-circa
1992
circa 1960-circa 1992
Two lists of awards presented to Tony Schwartz.
5/8
Tony Schwartz letter regarding an award from the
Gleitsman Foundation, 1998-06-24
1998-06-24
Letter from Alan L. Gleitsman regarding Citizen Activist award. Enclosure
(certificate) not in folder.
See also
[
Gleitsman Foundation file
](GleitFound41).
5/9
Material related to NYMRAD (New York Market Radio
Association) awards, 1983-03-16-1983-03-28
1983-03-16-1983-03-28
Programs, photographs from NYMRAD awards ceremony; articles and press about
Tony Schwartz winning awards for local new advertiser and local public
service.
See also
[
box 5/1
](SaluteTextEtc13) for general awards materials, [
New York City Fire Department
](NYCFireDept25), and [
Patrolmen's Benevolent Association
](PBA25).
Publications about Tony Schwartz, 1951-2008
1951-2008
Magazines, clippings, and photocopies of articles about Tony Schwartz, as well
as photographs and publicity material. The bulk of material was arranged
alphabetically by publication title (when known).
Tony Schwartz biographies, 1979-1994
1979-1994
Drafts of biographies, including stand-alone works and brief biographical
publicity materials.
5/10
Tony Schwartz biographical introduction manuscript
5/11
Tony Schwartz biographical articles, press
releases, 1979-1988-10-99
1979-1988-10-99
Includes a Tony Schwartz biography from
Who's Who in Writers, Editors and Poets
; a statement of purpose written by Schwartz; "Tony Schwartz,
Genius," by Mill Roseman,
Communication Arts
; press releases for
Guerrilla Media
and the "Schwartz Project" with David Hoffman; and a brief
biography in
PAC Manager
newsletter.
225/4
Tony Schwartz brief biography in
PAC Manager
newsletter, 1979
1979
Three copies, each 15x11 inches. From the National Association of
Manufacturers.
5/12
Tony Schwartz resume material, circa 1990
circa 1990
Includes biographical texts and computer-rendered portraits of Tony
Schwartz; also includes promotional material for Bell Labs remote
lecturer equipment.
5/13
Tony Schwartz brief biography, circa 1990
circa 1990
The original typewritten copy is included. Photocopies of four brief
biographies of Tony Schwartz; a biography by Kathleen Jamieson
(1992-04-27).
6/1
Tony Schwartz biographical pieces,
1991-04-26-1993-10-04
1991-04-26-1993-10-04
Includes a fax, with a six-page biography, from Tony Schwartz to Loretta
Barrett and a fax from Michael Dainard Associates to Loretta Barrett with
a chapter list and names.
Note on Dainard fax: "F.Y.I.: You never saw this T.O.C. - Tony had me
delete it. He said 'This book is supposed to be about me, not them.' I
have to explain that it is him as seen and glorified by other people.
Best, Michael."
6/2-5
Tony Schwartz biography drafts from Michael Rowan,
1992-07-09-1992-08-05
1992-07-09-1992-08-05
Includes three copies of a biographical narrative sketch by Michael
Rowan; memo to Tony Schwartz and Loretta Barrett about the structure of
Schwartz's biography.
6/6
Partial draft of untitled book by Michael Rowan,
1989-04
1989-04
Includes a chapter on Tony Schwartz.
6-7
Drafts of a Tony Schwartz biography by Michael Dainard,
circa 1994-circa 1996
circa 1994-circa 1996
6
(4 folders)
7
(4 folders)
Photocopy of
Evoked Recall
, an unpublished biography of Tony Schwartz; three photocopies of
"Tony Schwartz (an Overview)," a brief biography of Schwartz; notes on
the biography by "Lisa"; multiple drafts of the body of the biography;
and an "overview" document labeled "seeking publisher."
219/1
Photographs relating to
Evoked Recall
by Michael Dainard, 1993-06
1993-06
Six color images (each in several copies), produced by a laser printer,
of Tony Schwartz posing or working in his home studio; two of the images
include [Michael Dainard?]. Prints are 8 1/2x11 inches or smaller, and
some are stapled or pasted together. The pictures were probably intended
for inclusion in Dainard's Tony Schwartz biography,
Evoked Recall
.
7/5
David Hoffman interview with Father John Culking,
undated
undated
Interview about Tony Schwartz and Marshall McLuhan.
7/6
Ann Weiss interview about internship with Tony Schwartz,
1994-06-05
1994-06-05
Interview with Ann Weiss about her experiences as Tony Schwartz's intern.
Recorded by phone; interviewer not identified.
7/7
CBS interview with Senator Warren Rudman about Tony Schwartz,
1988-07-06
1988-07-06
Interview with Senator Warren Rudman about Tony Schwartz.
7/8
Egalton Inst. [Eagleton Institute of Politics?] student report,
undated
undated
Article about a student's experience working for Tony Schwartz. Consists
of both typed pages and hand written journal entries as well as two
Doonesbury
cartoons.
7/9
Campaigns & Elections
interview with Tony Schwartz and correspondence,
1980-06-08-1981-07-06
1980-06-08-1981-07-06
Correspondence between Tony Schwartz and Stanley Foster Reed concerning
an interview in
Campaigns & Elections
, spring 1981. File includes a copy of the publication.
7/10
Luisa Kreisberg essay on Tony Schwartz, undated
undated
Luisa Kreisberg essay titled "Daisy: Twenty Years Later."
7/11
Raymond Dasher closing remarks on the New York World's Fair,
1964-1965
1964-1965
A printout of Dasher's remarks and a program from the New York World's
Fair.
7/12
Gossip column about Tony Schwartz, 1961-09-18
1961-09-18
Photocopy of a clipped gossip column; publication title unknown.
8/1-3
Published articles about Tony Schwartz, A-M, 1951-2008
1951-2008
219/2
"Selling the Product Named Hubert Humphrey" by Thomas J. Fleming,
New York Times Magazine
, 1968-10-13
1968-10-13
An article on Joe Napolitan that prominently featured Tony Schwartz. One
copy of the article was taken from the newsprint magazine, the other is a
photocopy.
225/5
"Personal Crusade to Help Charities Use the Media," by Holly Hall,
in
Chronicle of Philanthropy
, v.3, no. 10, 1991-03-12
1991-03-12
File includes various copies of the article in published original newsprint
(clipping), 17x11 inch photocopy, and 8 1/2x11 inch photocopy versions. Also
includes a 14x11 inch color photographic print (possibly printed on an
inkjet printer) of the photo of Schwartz used in the article.
8-9
Published articles about Tony Schwartz, N-Z, 1951-2008
1951-2008
8/4
(1 folder)
9/1-2
(2 folders)
225/6
"Media Expert Tony Schwartz: A Potent Ally of the
PBA," by Miguel Ongay, in
New York's Finest
, [1980s?]
[1980s?]
An encapsulated copy of the unidentified issue of
New York's Finest
that contains Ongay's article on Schwartz.
See also
[
client files on the Patrolmen's Benevolent
Association
](PBA25) (PBA).
Articles by Tom Shales and related material
Includes articles about Tony Schwartz written by Tom Shales, a booklet
compilation of several Shales articles, correspondence pertaining to
Shales's articles, and correspondence between Shales and Schwartz.
9/3
Original art pages and related material for a Tom Shales booklet
on Tony Schwartz, circa 1980s
circa 1980s
Artwork pages are adhered to one another with deteriorating masking
tape.
9/4
Articles and correspondence by Tom Shales,
1983-02-18-1988-04-11
1983-02-18-1988-04-11
9/5
Viewer's guide for a video documentary on political advertising,
1986
1986
Viewer's guide for
Classics of Political Television Advertising
, a video documentary produced by
Campaigns & Elections
magazine.
9/6
Articles from
Communication Arts
, 1968-1988-09
1968-1988-09
Articles about Tony Schwartz.
9/7
Excerpt from
The Duping of the American Voter
, 1980
1980
Excerpt from Robert Spero's
The Duping of the American Voter
, in which Tony Schwartz is mentioned.
9/8
Article on Tony Schwartz in
Harper's
, 1992-03
1992-03
An essay titled "Playing the Primary Chords."
9/9
National Observer
booklet, undated
undated
"Involvement and Political TV" booklet from the
National Observer
.
9/10
Article on Tony Schwartz in a [Japanese?] newspaper,
2000
2000
One original and one photocopy.
10/1-2
Bill Moyers, "The 30 Second President" and related
materials, circa 1984
circa 1984
Correspondence, advertisements, clipped articles, etc. related to Bill
Moyers and his production, "The 30 Second President."
See also
[
Bill Moyers business correspondence
](Moyers22) and [
Bill Moyers subject file
](Moyers41).
10/3-4
Center for Media Literacy,
1988-08-25-1992-08-25
1988-08-25-1992-08-25
Includes correspondence to Schwartz from the center as well as copies of
center publications, some of which contain articles about or referencing
Schwartz.
The organization was previously named the [
Center for Media and Values
](MediaValues41).
See also
[
Citizens for Media Literacy file
](CitMediaLit25) in Series 2.
10/5
Interview with Tony Schwartz for
Personal Selling Power
magazine, 1985-04-15
1985-04-15
Draft of the interview and a letter from Laura B. Geschwandtner,
editor-in-chief of the magazine. Two originals, clippings, and
photocopies.
10/6
Excerpt from
Packaging the Presidency
by Kathleen Jamieson, 1996
1996
Excerpt from Jamieson's book concerning Joe Napolitan, Tony Schwartz, and
the Hubert Humphrey campaign.
11/1
Article on Tony Schwartz in
People
magazine, 1999-10-04
1999-10-04
Article on Tony Schwartz titled "Ears Wide Open."
Three copies of the original and several photocopies.
See also
[
"Ears Wide Open" proposal
](EarsWideOpen21).
11/2
Material from
Sponsor
magazine, 1961-01-09-1964-06-08
1961-01-09-1964-06-08
219/3
"Tony Schwartz: Snaring Votes Means Hitting Emotions, Says 'King of
Sound,'"
Washington Post Magazine
, 1979-02-25
1979-02-25
A three-column piece on Tony Schwartz by "Front Page People" column writer
Rudy Maxa. Includes two complete copies of the February 25, 1979, issue of
the
Washington Post Magazine
(the newspaper's weekly magazine), two clippings of the piece
removed from the magazine (pages 4-5), a photocopy of the column, and a
February 21 letter to Tony Schwartz from Rudy Maxa.
Publicity and press files, 1978-1988
1978-1988
Files of articles about and references to Tony Schwartz, created by
Schwartz.
Arranged by year.
11/3
1978
1978
11/4
1980
1980
11/5
1982
1982
11/6
1983
1983
11/7
1984
1984
11/8
1985
1985
11/9
1986-1987
1986-1987
11/10
1988
1988
Tony Schwartz Collection documentation, 1966-1993 and
undated
1966-1993 and undated
Catalogs, inventories, databases, and reports that document the contents of the
Tony Schwartz collection, including recorded sound, moving image, and textual
materials. This subseries includes printed records from databases created by
Schwartz as well as reports on his collection created by other individuals or
institutions.
12/1
Miscellaneous tape summary lists, 1966-02-06,
1989-05-05-1990-03-30
1966-02-06,
1989-05-05-1990-03-30
Summaries of recorded phone conversations, interviews, radio program
content, voice talent, and health-related content.
12/2-4
Original audio tape catalogs, undated
undated
Typed and handwritten lists and catalogs, some with overlapping sections, of
audio tapes included in the collection. Includes descriptions of folk music
recordings, radio recordings, and "V" series recordings ("various"
material).
12/5
Documentation from original audio tape boxes, undated
undated
Photocopies of tape labels, enclosures from tape boxes, and similar
material.
12/6-9
Collection documentation prepared for the Library of Congress,
1993-01-15
1993-01-15
Correspondence, lists of political clients, and other collection
documentation.
13/1
Documentation of David Hoffman tapes,
1987-02-03-1987-05-18
1987-02-03-1987-05-18
Includes time codes and descriptions of tape contents.
13/2
Partial subject guide, undated
undated
Photocopied lists of tape timings, apparently organized by subject or topic
discussed.
13/3
Miscellaneous collection documentation, undated
undated
Partial preliminary surveys, a hand-drawn map showing the locations of
papers and media-based materials in Schwartz's home, and other material.
13/4
Compilation lists, 1989-05-05-1990-07-26
1989-05-05-1990-07-26
Audio and video catalogs and databases, 1944-2004
1944-2004
Prepared by Tony Schwartz and various employees, family members, and interns
associated with him, these materials consist of lists and databases chiefly
of audio and video recordings included in the collection, but also of his
major clients and of awards he received.
13/5
Numerous formats, 1948-07-25-1997-10-27
1948-07-25-1997-10-27
Includes descriptions of Schwartz sound recording series A-R, wire
recordings, audio cassettes, films, "basement videos," paper documents,
and awards received, as well as lists of clients relating to public
health and safety issues, commercial products, and political
campaigns.
13/6
B/Biography series sound recordings,
1962-12-17-1969-12
1962-12-17-1969-12
13-14
C/Commercial client series, binder 1, sound recordings,
1961-01-20-1996-10-09
1961-01-20-1996-10-09
13
(2 folders)
14
(1 folder)
14/2-5
C/Commercial client series, binder 2, sound recordings,
1957-1993-03
1957-1993-03
15/1-4
C/Commercial client series, binder 3, sound recordings,
1960-1992-08-10
1960-1992-08-10
15/5-6
C/Commercial client series, binder 4, sound recordings,
1959-07-29-1998-06-09
1959-07-29-1998-06-09
16/1-3
S/Sounds series, binder 1, sound recordings,
1956-1989-10-19
1956-1989-10-19
16/4-6
S/Sounds series, binder 2, sound recordings,
1944-1990-07-23
1944-1990-07-23
17/1
M/Music series sound recordings, 1951-01-04-1963-11
1951-01-04-1963-11
17/2
MM/Marshall McLuhan series sound recordings,
1966-04-28-1997-03-17
1966-04-28-1997-03-17
17/3
RP/Radio program series sound recordings,
1960-02-25-1976-07-27
1960-02-25-1976-07-27
17/4-6
V/Voice series sound recordings,
1951-11-14-1990-01-23
1951-11-14-1990-01-23
17/7
T 3-inch tape reel series, 1950-1951-04-10
1950-1951-04-10
18/1-3
TV, 1-inch and 2-inch tape reels,
1970-10-20-1994-09-21
1970-10-20-1994-09-21
18-19
VHS videocassettes, 1965-08-13-2001-01-24
1965-08-13-2001-01-24
18
(2 folders)
19
(1 folder)
19/2
Beta and U-Matic videocassettes,
1973-02-26-1997-09-29
1973-02-26-1997-09-29
19/3
Sound recording databases, 2004-06-29
2004-06-29
A CD-R and a zip disc containing databases that document Tony Schwartz's
recordings.
19/4-5
Catalog of WNYC radio programs, binder 1, sound recordings,
1963-02-09-1970-12-15
1963-02-09-1970-12-15
19/6-7
Catalog of WNYC radio programs, binder 2, sound recordings,
1962-04-03-1976-03-30
1962-04-03-1976-03-30
20/1
Catalog of WNYC radio programs, binder 3, sound recordings,
1961-05-03-1976-06-08
1961-05-03-1976-06-08
20/2
List of WNYC radio program sound recordings,
1961-05-03-1976-06-08
1961-05-03-1976-06-08
Compiled list of WNYC programs by Schwartz; includes his RP series
numbers. Overlaps with descriptions from the original binders.
See also
[
WNYC business correspondence
](WNYC22); [
radio scripts, correspondence, and research
material in Schwartz's public service clients material
](WNYC25); [
program guide, transcripts, and other
publications-related material
](WNYC31); and the [
WNYC subject file
](WNYC41).
20/3-6
Preservation and historical assessment of the Tony Schwartz
collection, 2004-02-08
2004-02-08
Report prepared by audio archivist Leslie C. Waffen for Tony and Reenah
Schwartz.
20/7
Collection appraisal by Steve Johnson, 2004-11-15
2004-11-15
Financial appraisal prepared by Dr. Steven Johnson, including correspondence
with Ann Weiss and a letter between Reenah Schwartz and "Mr. Stanhope."
Tony Schwartz material held in other archives, 1961-1997
1961-1997
21/1
Julian Kanter, Political Commercial Archives,
1980-07-12-1988-07-29
1980-07-12-1988-07-29
Correspondence and articles related to the archive and its director, Julian
Kanter.
21/2
Correspondence, inventory of material at Unitel Video,
1989-04-11-1989-01-28
1989-04-11-1989-01-28
See also
[
Martin Himmel Health Foundation
](HimmelHealth26) material.
21/3
Museum Tinguely, 1961-01-01-1997-06-03
1961-01-01-1997-06-03
Articles and correspondence on Jean Tinguely and the museum holding his
works, as well as on the acquisition of Schwartz material.
Miscellaneous personal material, 1975-1997
1975-1997
This subseries consists of material for which the context in Schwartz's
collection could not be clearly determined. Photographs and other visual
materials are also described in this subseries when they were of a generally
personal nature but lacked sufficient context to describe elsewhere with
confidence. Several of Schwartz's calendars are included as they document both
personal and professional events and information that cannot be readily
disentangled.
21/4
Articles and letters concerning the Ann Weiss
photograph exhibition, "Eyes from the Ashes,"
1989-04-30-1995-07-27
1989-04-30-1995-07-27
Programs; Ann Weiss notes; articles from the
Durham Morning Herald
, the
Raleigh News & Observer
, and
Philadelphia
magazine; and letters from Weiss to Rabbi Jack Bemporad, from David
Friend to Ann Weiss, and from Josephine Stamm (a general endorsement of the
exhibition).
See also
[
Holocaust subject file
](Holocaust41) and the [
Ann Weiss subject file
](Weiss41).
201
Color photographs from the Ann Weiss exhibition, "Eyes from the
Ashes," between 1989 and 1995
between 1989 and 1995
Six 4x6 inch color photographs, some of which show Ann Weiss, taken at an
installment of the exhibition.
204/4
Color negatives of people in Tony Schwartz's home recording studio,
and car and property damage, [circa 1980s?]
[circa 1980s?]
Eight 35 mm color negative strips showing two people [working?] in
Schwartz's home recording studio, and damage to a car and property.
204/5
Negative images of a [New York City?] street taken through a fisheye
lens, 1978
1978
One 35 mm black and white negative strip containing fisheye views of a city
street (buildings and cars).
21/5-8
Documentation of surveillance on 56th Street,
1980-07-15-1980-07-19
1980-07-15-1980-07-19
Surveillance instructions, written notes and observation logs, and
photocopies of photographs.
21/9
Contact sheets of surveillance on 56th Street, 1980-07
1980-07
RS 12620 PC1-PC10
Ten black and white contact sheets.
Contact sheets correspond to negatives in box 204/6-59 (item ID RS 12620
PN1-PN59).
204/6-59
Negatives of surveillance on 56th Street, 1980-07
1980-07
RS 12620 PN1-PN59
Fifty-four 35 mm black and white negative strips.
Negatives correspond to the contact sheets in box 21/9 (item ID RS 12620
PC1-PC10).
21/10
Miscellaneous publicity-related material and photograph list,
undated
undated
Also includes a "Tony Schwartz" nameplate or sign.
21/11
Labeled, hand-drawn maps of New York City streets,
undated
undated
Drawn in pen and crayon.
21/12
Maps of the New York City and vicinity, 1975-1983
1975-1983
Three maps: New York City and vicinity, greater New York, and Riverside Park
(with guide).
map folder 1
Hagstrom map of the United States, undated
undated
RS 12620 G3
RPM 00013 (map folder 1)
The map includes, by state, markers indicating the political campaigns in
which Tony Schwartz was involved.
21/13
Miscellaneous black and white photographs of Tony Schwartz, various
family members, and unidentified persons, undated
undated
Fourteen black and white photographs, 8x10 inches and smaller, including
promotional portraits of Tony Schwartz, posed photos and snapshots of
Schwartz with family members and with unidentified people, a photo and
photocopy of Schwartz recording the sound of an excavating machine or crane
(Joseph Foldes, photographer), and photographs and a contact sheet of
unidentified subjects and places.
Photographers of the various promotional photographs include Michael Germana
and "Constantine."
205
Framed photograph of Anton Schwartz on a picture phone, circa
mid or late 1980s
circa mid or late 1980s
The image of Anton Schwartz appears on the screen of a Mitsubishi [VisiTel
LU-500?] picture phone from the mid 1980s.
219/4
"Tony Schwartz at Work," original print by Don [F.?], [circa
1980s?]
[circa 1980s?]
Black and white original print, 15x11 inches, of Tony Schwartz editing a
reel of tape in his home studio, with snarls of tape at his feet and a dog
on the floor behind him.
Artist's initials "D.F." signed on lower right corner of print.
Handwritten in blue pencil along bottom edge: "Tony Schwartz at Work."
Inscription: "With high regards. Fondly, Don."
219/5
Photograph of Tony Schwartz at work at a tape recorder,
1983-10
1983-10
Black and white photographic print, 13 1/2x9 1/2 inches, of Tony Schwartz
editing a reel of tape.
Photographer unidentified.
From the markings on the reverse of the photograph, it appears that the
image was intended for publication.
219/6
Photograph of Tony Schwartz in his home studio, circa
1998
circa 1998
Three copies of a color portrait photograph by Jeanne Strongin. The picture,
11x8 1/2 inches, appears to have been printed on a laser printer.
219/7
Signed photograph to Tony and Reenah Schwartz,
1997-01-27
1997-01-27
Photograph of a woman and two men holding a commemorative plate for the
"John Edgar Hoover Memorial Award, Distinguished Public Service."
Handwritten on the photograph: "Tony & Reenah, with love from [Carl?]
& Larry."
219/8
Photograph of Tony Schwartz and Kathleen Jamieson, circa late
1990s
circa late 1990s
Color photograph, 8 1/2x11 inches, that appears to have been printed on a
laser printer.
Photographer unidentified.
219/9
Unidentified photograph by David Gahr, undated
undated
Black and white 9x13 inch photographic print showing a group of people
looking at an ornately framed portrait.
219/10
Photograph of a parade of circus elephants, undated
undated
Color 8 1/2x11 inch photograph that appears to have been printed on a laser
printer.
229/1
Unidentified poster of Tony Schwartz, undated
undated
Unidentified black-and-white poster, 20x15 1/2 inches, of Tony Schwartz's
face, which consists of multiple hand-drawn images of Schwartz and others
listening to and recording sound.
22/1-6
Calendars, 1985-12-01-1987-12-31
1985-12-01-1987-12-31
Three yearly calendars housed in six folders. Calendars include personal and
business appointments, phone numbers, business cards, notes, and reminders
for the years 1985 through 1987.
Series 2. Business and Professional Materials,
1940-2005
1940-2005
54 linear feet
RPA 00878-01007 (boxes 23-152); RPB 00117 (oversize box 218), RPB
00119-00121 (oversize boxes 220-222); RPC 00085 (oversize box 225); RPD
00038-00040 (oversize boxes 228-230); RPU 00002 (box 201), RPU 00021-00023 (boxes
202-204), RPU 00024 (box OSU 1), RPU 00025-00031 (boxes 205-211)
The Business and Professional Materials series contains files that relate to
Schwartz's core business ventures. This includes general administrative documents
such as appointment books, business cards, financial papers, and correspondence.
These are followed by Schwartz's client files, consisting of correspondence,
research materials, scripts, and other advertising ephemera; these clients include
individuals and organizations of both political and commercial concerns, as well
as numerous public awareness campaigns for causes that Schwartz took personal
interest in. Following the client files is material related to Schwartz's business
ventures beyond his core work as a media consultant; this includes his art and
design work, radio programming, and his educational and lecture work.
General business, 1950-2005
1950-2005
RPA 00878-00901
Includes documentation of Schwartz's daily business activities, such as
appointment books, business cards, guest books, invoices, and client lists.
Also includes contracts, release forms, faxes, and other business documents
from Schwartz's production company, New Sounds, Inc.
23/1
Address book, undated
undated
23/2
Address books, 1951-1952
1951-1952
23/3
Agreement for proposed Schwartz memoir, 1992
1992
23/4
Agreements, 1962-1998
1962-1998
Includes an agreement with Publishing Industry Development Corp. (PIDC).
23/5-7
Appointment books, 1956-1968
1956-1968
23/8
Awards, 1992
1992
23/9
Bell South Annual Report Project, 1992
1992
23/10
Burlington Audio/Video Tapes, Inc., undated
undated
Business appointments, 1967-2002
1967-2002
24/1-4
1967-1969
1967-1969
25/1-3
1969-1970
1969-1970
25-26
1971
1971
25
(2 folders)
26
(2 folders)
26/3-6
1972-1973
1972-1973
27/1-6
1974-1975
1974-1975
28/1-6
1976-1978
1976-1978
29/1-5
1978-1980
1978-1980
30/1-6
1981-1984
1981-1984
31/1-6
1986-1989
1986-1989
32/1-6
1989-1992
1989-1992
33/1-6
1992-1994
1992-1994
34/1-6
1994-1996
1994-1996
35/1-6
1997-2000
1997-2000
36/1
2002
2002
36/2-6
Business cards, undated
undated
37/1-2
Business cards, books 2 and 3, undated
undated
37/3
Business papers, 1984
1984
TV releases, Cinetel Productions, Inc.
37/4-6
Center for Media in the Public Interest (CMPI),
1989-1990
1989-1990
Contains documents from attorney Irving M. Wall and Milton Goldin Company
(fund raising consultants).
See also
[
CMPI business correspondence
](CMPI22) and [
CMPI publications
](CMPI32).
229/2
Center for Media in the Public Interest (CMPI) brochure paste-ups,
[1992-03-31?]
[1992-03-31?]
Three paste-ups (mechanicals), each 15x20 inches, containing black-and-white
photographic images and text for a CMPI brochure. Each paste-up is overlaid
with tissue on which layout instructions are written. Also in the file are
several 8 1/2 x 11 inch proof sheets showing just the text of the brochure.
Handwritten on the original envelope containing the materials (which was
discarded due to preservation concerns) was the date "3-31-92."
Contacts, 1969-1998 and undated
1969-1998 and undated
Includes contact information arranged originally by year, by name, and by
type of contact (personal, political).
37/7
1971
1971
38/1
1980
1980
38/2
1983
1983
38/3-4
1996-1998
1996-1998
38/5
undated
undated
38-39
A-L, undated
undated
38
(1 folder)
39
(1 folder)
39/2-3
M-Z, undated
undated
39/4
Clients, undated
undated
39-40
People, undated
undated
39
(1 folder)
40
(2 folders)
40/3
Political, undated
undated
40/4
Contract fees, undated
undated
40/5
Contracts-Bell South, 1992
1992
The contact person was Harry Vardis.
40/6
Reverend John M. Culkin, 1969, and undated
1969, and undated
Daily calls, 1998-2002
1998-2002
Arranged chronologically.
40/7-8
1998-1999
1998-1999
41/1-5
1999-2002
1999-2002
41/6
Date book, 2002-2004
2002-2004
41/7
Document lists, 1994
1994
41/8
"Ears Wide Open," 1999-2000
1999-2000
A proposed documentary project about Tony Schwartz.
See also
[
"Ears Wide Open"
](EarsWideOpen14) article in
People
magazine.
41/9
East West Electronic Media Center, undated
undated
41/10
The Effect of the Microphone, undated
undated
A journal with tabs made by Schwartz, but pages are mostly empty.
41/11
Employees, applications to work with Schwartz,
1986-1989
1986-1989
Includes materials about David Haviland.
41/12
Equipment diagrams, 1960-1969
1960-1969
Includes diagrams drawn by Tony Schwartz.
42/1
Equipment documentation, undated
undated
Equipment used or researched by Schwartz, 1991-1997 and
undated
1991-1997 and undated
42/2
Equipment used or researched by Schwartz, 1991-1997
1991-1997
Includes materials about Edward Canby Audio.
206-207
Patch bays with VU meters, undated
undated
208
Teleprompter with handwritten script, undated
undated
Simple electric teleprompter containing handwritten script on a paper
scroll. Some of the script is visible: "... the middle class in New York.
They don't. [Word crossed out, illegible.] That's the kid of New York I
want. Isn't that the kind of New York ..."
209
Sixty-second timer, undated
undated
Sixty-second timer with remote power switch.
42/3
Finances, undated
undated
42/4
Guest Book #1, 1968-2004
1968-2004
42/5
Guest Book #2, 1982-2005
1982-2005
42/6
Guest book (blank), undated
undated
43/1
Humphrey for President Committee, 1968
1968
43/2
International Film & TV Festival of New York entry forms,
1988
1988
43/3
International Radio Festival of New York entry forms,
1987
1987
43/4
Invitations, 1989-1997
1989-1997
43/5
Invoices, 1976-1998
1976-1998
43/6
Jury service, 1981
1981
43/7
Marshall McLuhan estate, 1969-1996
1969-1996
43/8
Media Peace Corp business, 1990
1990
43/9
Messenger, Federal Express, etc., 1989-1993
1989-1993
43/10
Minutes from Legend Recordings, Inc. meeting, 1954
1954
New Sounds, Inc., 1968-1997, and undated
1968-1997, and undated
Tony Schwartz production company.
43/11
Company profile, 1987
1987
43/12
Contact sheets, undated
undated
43/13
Contracts, 1968-1993
1968-1993
43/14
Faxes sent, 1994-1997
1994-1997
43/15
Floor plans, undated
undated
43/16
General, 1995
1995
43/17
IAR permission requests, 1997
1997
43/18
Label masters, undated
undated
43/19
Release forms, 1994
1994
43/20
Stationery, undated
undated
43/21
Stationery, lettering, fonts, undated
undated
229/3
Blank synchronizing sheets, undated
undated
A pad, 7x21 inches, of blank, printed sound synchronizing sheets, with
Schwartz's name and "New Sounds, Inc.," followed by the company address
and phone number, printed at the top of each sheet. The sheets are
intended for synchronizing time of recorded content (in seconds) with
number of feet on an audio tape.
44/1
Notes about sound, preparing for clients, 1970-1972
1970-1972
44/2
New York D.A. Detectives PBA, 1985
1985
44/3
Permission forms (Joseph Meehan), 1988
1988
44/4-5
Phone numbers, undated
undated
44/6
Planned Reactions, Inc., 1955, 1970,
1995
1955, 1970, 1995
See also
[
Media Lobbying, Inc.
](MediaLobby23)
220/1
Planned Reactions, Inc., lettering, fonts, business card draft,
circa 1970-1980s
circa 1970-1980s
44/7
Proposal on antisemitism, 1993
1993
44/8
Publicity, undated
undated
44/9
Radio, 1977-1994
1977-1994
44/10
The Radio Foundation, 1981
1981
44/11
Miscellaneous receipts, 1986-1995
1986-1995
44/12
Landco Labs, Inc. receipts,
1989-1991
1989-1991
44/13
Movielab, Inc. receipts, 1987
1987
44/14
Resumes and letters of recommendation, 1982-1999
1982-1999
Includes letter of recommendation for Schwartz's long-time assistant, John
Carey.
44/15
Paul Robeson collection, 1995-1999
1995-1999
44/16
Royalties and release forms, 1975-1997
1975-1997
45/1
Business cards for various services, undated
undated
45/2-3
Stationery, undated
undated
45/4
Stationery, lettering, fonts, undated
undated
220/2
Stationery, lettering, fonts for Cable Radio, undated
undated
220/3
Stationery, lettering, fonts for EMC (Environmental Media
Consultants), undated
undated
220/4
Lettering, fonts for Sound by Tony Schwartz, undated
undated
221
Rubber and metal stamps and plates for business and promotional use,
undated
undated
Artifact storage box containing eight stamps, made of rubber on wood, rubber
on metal, or plastic; measuring 3 inches highx3 inches wide or smaller; most
bearing Tony Schwartz's name. Also contains a metal address [stamper?], a
bracket of unknown use, a 3x3 inch wooden stamping block promoting
Schwartz's limited edition LP,
Standing Here at the Present Time
, and a 3x4 inch copper-on-wood printing plate showing Tony Schwartz
at work at a tape console.
45/5
Stock certificates, 1955, and undated
1955, and undated
45/6
Stocks, 1964-1975
1964-1975
45/7
Talent, undated
undated
45/8
Numbers and addresses relating to talent, undated
undated
46/1
"Talking Back" project, 1994-1995
1994-1995
Mike Pertschuk, Frank Luntz memo.
46/2
Tax, gifts, 1980-1983
1980-1983
46/3
Telephone and talent book, 1950-2000
1950-2000
46/4
WATS Marketing of America, Inc., 1989
1989
Business correspondence, 1940-2005
1940-2005
Includes correspondence to and from Schwartz on a range of topics, such as
Schwartz's speaking engagements, seminars, interviews, awards, and
participation in committees and conferences. Notable correspondents include Bob
Landers, Marshall McLuhan, the Kitchen Sisters, Center for Media in the Public
Interest (CMPI), and Michael Pertschuk.
Miscellaneous business correspondence, 1940-2005,
undated
1940-2005, undated
Arranged chronologically.
46/5
1940, 1952-1965
1940, 1952-1965
Written on original folder: "Important letters to Schwartz."
46/6-8
1966-1969
1966-1969
47/1-7
1970-1985
1970-1985
48/1-6
1986-1997
1986-1997
49/1-5
1998-2005, and undated
1998-2005, and undated
49/6
Correspondence concerning proposed projects, 2000
2000
49/7
Letters from Tony Schwartz, 1973-1999
1973-1999
49/8
Correspondence from out-of-town agencies, 1967-1970
1967-1970
49/9
ABC, 1988-1999
1988-1999
49/10
Academy of Motion Picture Arts and Sciences, 1999
1999
Includes a letter from Sheila Schwartz.
49/11
American Cancer Society, 1969-1989
1969-1989
49/12
Association of Independent Colleges and Universities in
Massachusetts (AICUM), 1983
1983
49/13
BBC Production, 1991-2002
1991-2002
49/14
Kenneth Berkowitz, 1996
1996
49/15
Jim Boynton, 1979
1979
49/16
Ave Butensky, 1995
1995
49/17
CBS, 1968-1994
1968-1994
49/18
William Cahan, 1992-1997
1992-1997
49/19
Center for Media in the Public Interest (CMPI),
1992-1993
1992-1993
See also
[
CMPI business materials
](CMPI21) and [
CMPI publications
](CMPI32).
49/20
Childcraft/Scholastic Magazine, Inc., 1969-1970
1969-1970
50/1
Christmas record responses, 1960-1961
1960-1961
50/2
City of New York Fire Department, 1994
1994
50/3
Vincent Ciulla and Allon Schoener, 1993, 1998
1993, 1998
50/4
Ronald D. Cohen, 1996
1996
50/5
Fred Collier and Becton Dickinson, 1987
1987
50/6
Steven Cranford, 1983
1983
50/7
Reverend John M. Culkin, 1966-1997
1966-1997
50/8
Democratic National Committee, 1973
1973
50/9
Dresner, Sykes, Jordan & Townsend, Inc.,
1988
1988
See also
[
Dresner-Sykes and Associates
](DresSykesAssoc).
50/10
Dynamic Corporation (Peter Woodman), 1990
1990
50/11
Martin Edelston, 1986-1994
1986-1994
Regarding boardroom publications, marketing.
50/12
Educational institutions, 1964-1974
1964-1974
50/13
John Chapman Flack, 1990
1990
About the controversial Detroit incinerator.
50/14
Frackman & Robins, 1963-1968
1963-1968
50/15
Sam Gejdenson, 1992
1992
50/16
HSUS Wildlife Land Trust, 1995
1995
50/17
Martin Haley & Associates, Inc., 1971
1971
50/18
Harvard University, School of Public Health,
1991-1999
1991-1999
See also
[
Harvard University, School of Public Health, course
and curriculum materials
](Harvard210).
50/19
Peggy Hazard, 1992
1992
50/20
Himmel Health Foundation, 1996
1996
See also
[
Martin Himmel Health Foundation files
](HimmelHealth26) in Tony Schwartz client materials.
50/21
Hospitals and Medical Centers, 1983-1990
1983-1990
50/22
Alex Jackinson, 1995-1996
1995-1996
50/23
Barry Jagoda, 1975
1975
50/24
John Jay College of Criminal Justice,
1977-1994
1977-1994
50/25
Journal of Political Action
, 1985
1985
50/26
Kitchen Sisters, 2000
2000
50/27
C. Everett Koop Institute, 1993
1993
50/28
Richard Kostelanetz, 1983
1983
50/29
Bob Landers, 1980-1994
1980-1994
See also the [
Bob Landers file and photographs
](BobLanders26) in Schwartz's commercial, for-profit clients material.
50/30
Liberal Party of New York State, 1986
1986
50/31
Library of Congress, 1988-1993
1988-1993
50/32
Lowenstein Associates, Inc., 1990
1990
50/33
MPO Productions, 1960
1960
51/1
MacArthur Foundation, 1997
1997
51/2
McGraw-Hill Publications, 1969-1970
1969-1970
51/3
Marshall McLuhan, 1970-1996
1970-1996
Includes correspondence from his wife, Corinne McLuhan.
See also
[
McLuhan material used in a symposium on
McLuhan
](McLuhanPresent211), [
McLuhan book material used in teaching
](McLuhanBook32), and the extensive [
McLuhan subject files
](McLuhan42).
51/4
The Manocherian Foundation, 1992-1993
1992-1993
51/5
Harold Mantell, 1989
1989
51/6
Moondog, 1999
1999
See also the [
Moondog recording project file
](Moondog31) and the [
Moondog subject file
](Moondog41).
51/7
Frank Mouris, 1973-1976
1973-1976
51/8
Bill Moyers, 1984-1998
1984-1998
See also
[
Bill Moyers, "The 30 Second President,"
](Moyers14) and [
Bill Moyers subject file
](Moyers41).
51/9
Joe Napolitan, 1982-1999
1982-1999
See also
[
Joe Napolitan in advertising and marketing
consultants and consultants
](JoeNap23) and the [
Joe Napolitan subject file.
](JoeNap41)
51/10
Barrington Nevitt, Marshall McLuhan, 1988-1993
1988-1993
51/11
New York City water supply, 1993
1993
51/12
New York Media, Inc., 1994
1994
51/13
Walter Newman, 1983
1983
51/14
Daniel Oran, 1991
1991
51/15
Michael Pertschuk, 1984
1984
See also Pertschuk's [
Federal Trade Commission testimony and
remarks
](Pertschuk25FTC), [
public service announcement files
](Pertschuk25), and [
subject files
](Pertschuk41).
51/16
John Phillips, 1987
1987
See also
[
John Phillips campaign
](PolitPhillips).
51/17
Police departments, crime, 1982-1990
1982-1990
51/18
Victor Politis, 1975-1979
1975-1979
51/19
Public Affairs Analysts, 1976-1984
1976-1984
51/20
Publishing houses, 1967-1969
1967-1969
51/21
Radio Advertising Bureau, 1987
1987
51/22
Reardon Media Service, 1987
1987
51/23
W. Lee Richardson, 1990
1990
51/24
Dean Robb, 1988-1998
1988-1998
Connected with Trial Lawyers for Public Justice (TLPJ).
51/25
Rockefeller Foundation, 1999
1999
51/26
Anthony Rotonde (The Inn on 57th), 1996
1996
51/27
Rowan Group Inc., 1977
1977
See also
[
Michael Rowan Group
](RowanConsul).
51/28
Ruth Rubin & Bobbs-Merrill Company, Inc., 1959-1960
1959-1960
51/29
Sid Savan, 1990
1990
51/30
Edward Schiappa, 1991
1991
51/31
Allon Schoener, 1980-1995
1980-1995
52/1
Pete Seeger, 1998
1998
52/2
Ben Shahn, 1954-1958
1954-1958
See also the [
Ben Shahn subject file
](Shahn41).
52/3
Sierra Club, 1998
1998
52/4
Ike Skelton, 1998
1998
U.S. representative (Democrat) from Missouri's 4th District, 1977-2010.
See also the [
Ike Skelton campaign
](IkeSkelCam).
52/5-6
E.A.W. Smith, 1968-2000
1968-2000
52/7
Smith College, 1983
1983
52/8
Smithsonian Institution (Ralph Rinzler), 1988
1988
52/9
George Soros, 1996
1996
52/10
Sound Management, 1988
1988
52/11
Gary South, 1991
1991
President of Earworks, Inc.
52/12
Bob Spero, 1978
1978
52/13
Scott Suhr, 1988
1988
52/14
Michael Tannen & Associates, 1988
1988
52/15
Bill Tatum, 1988
1988
52/16
Time
magazine, 1976
1976
52/17
T.V. Stations, Inc., 1967-1968
1967-1968
52/18
United States Information Agency, 1992-1994
1992-1994
52/19
Universities and education, 1968-1999
1968-1999
52/20
VCA Teletronics Inc. (Gail Jeffee), 1988
1988
52/21
Varied Directions, 1979-1996
1979-1996
The production company of Schwartz's friend and colleague David Hoffman.
See also
[
Varied Directions files in Series 3
](VariedDir31) and links to works produced by Varied Directions, [
advertising for the company's videos relating to
Tony Schwartz
](VariedDir31Ad), and the [
Varied Directions subject file
](VariedDir41).
52/22
Video Monitoring Services of America, 1988
1988
52/23
WBUR, Boston, 1996
1996
52/24
WNYC, New York, 1968-2004
1968-2004
See also
[
recordings of Schwartz's WNYC radio programs in the
Schwartz Collection
](WNYC15); [
radio scripts, correspondence, and research
material in Schwartz's public service clients material
](WNYC25); [
program guide, transcripts, and other
publications-related material
](WNYC31); and the [
WNYC subject file
](WNYC41).
52/25
Tom Weinberg, 1986
1986
52/26
Peter Welch, 1987
1987
52/27
Harry Wilmer, 1990
1990
Client projects: advertising and marketing agencies,
1973-1999
1973-1999
Contains files related to Schwartz's work with other media consultants and
advertising experts. The most consistent and important of these collaborators
was Joseph Napolitan, with whom Schwartz joined in with numerous special
projects over a three decade period.
53/1
Correspondence, clippings and other materials concerning the Bynum
Consulting Group, 1989-1990, undated
1989-1990, undated
Principal correspondent is Peter Bynum.
53/2
Correspondence, interviews and other materials
concerning Dresner-Sykes and Associates, 1983-1984, undated
1983-1984, undated
Contains an interview of Tony Schwartz by the
Initiative News Report
from June 7, 1983.
See also
[
Dresner, Sykes, Jordan and Townsend
](DresSykesJorTown).
53/3
J. Walter Thompson Company, 1982-1983
1982-1983
53/4
John Marttila, 1979-1980, undated
1979-1980, undated
Includes proposal papers for the National Political Archives, as well as
print ads for campaigns worked on by Marttila including those for Delaware
Senator Joseph Biden and Detroit, Michigan, Mayor Coleman Young.
Joe Napolitan, 1973-1999
1973-1999
Material in this section consists of various business papers related in
particular to Schwartz's frequent collaborator, Joe Napolitan.
See also
[
Joe Napolitan correspondence
](JoeNap22) and the [
Joe Napolitan subject file
](JoeNap41).
53-54
General files, 1975-1995
1975-1995
53
(5 folders)
54
(3 folders)
54/4-9
Memos, 1975-1980
1975-1980
55-56
Journals, 1979-1986
1979-1986
55
(4 folders)
56
(1 folder)
Copies of Joe Napolitan's personal journals for 1979, 1982-1984, and
1986.
Subjects, 1973-1999
1973-1999
Arranged alphabetically by subject or person.
56/2
"100 Things I Have Learned in 30 Years as a Political
Consultant," 1986
1986
Contains typewritten manuscripts and a published copy of Napolitan's
pamphlet.
56/3-4
"1912 and 1916," circa 1996
circa 1996
Contains typewritten manuscripts and research material for an article
by Napolitan comparing the 1912 and 1916 presidential elections to the
1996 election.
56/5
Casinos for Atlantic City campaign plan, 1976
1976
56/6
Citizens for Economy in Government,
1973-1974
1973-1974
See also the [
Citizens for Economy in Government
campaign
](CitEconGovt24).
56/7
Daily News
, 1979, undated
1979, undated
56/8
Democratic Consortium, 1977-1987
1977-1987
57/1
Memo summarizing the Michael Dukakis
presidential campaign, 1988
1988
See also
[
Michael Dukakis 1988 presidential election
campaign
](Dukakis24) materials and a [
subject file about the campaign
](PresCampaign8841).
57/2
Department of Health, Education, and Welfare, 1976-1979,
undated
1976-1979, undated
57/3
Memo to Dr. Ralph Hirschhorn, 1985-03-05
1985-03-05
57/4
Correspondence with Michel Bongrand about the International
Association of Political Consultants (I.A.P.C.), 1985
1985
English
In French and English.
57/5
Local Initiatives Support Corporation, 1999
1999
Police recruitment file.
57/6-7
Memos concerning the Walter Mondale
presidential campaign, 1984
1984
See also
[
Walter Mondale campaign
](Mondale24).
57/8
National health, 1977-07-06-1977-08-04
1977-07-06-1977-08-04
57/9
New York, 1975
1975
57/10
Correspondence with police Chief Dennis Nowicki concerning
communications, 1995-04-08-1995-04-25
1995-04-08-1995-04-25
Original folder labeled "Charlotte-Mecklenburg correspondence."
57/11
Correspondence with Dan Overmeyer,
1979-04-08-1979-05-09
1979-04-08-1979-05-09
57/12
Memoranda to Valerie Giscard d'Estaing, President of France,
During 1974 Presidential Election
, 1974-04-18-1979-05-09
1974-04-18-1979-05-09
Typewritten manuscript and bound report by Napolitan.
220/5
Photograph of Joe Napolitan and Tony Schwartz at work in
Schwartz's studio, 1981
1981
Black and white photograph by Harvey Shaman, 10 3/4x7 1/2 inches.
58/1
Media Lobbying, Inc., 1980-1982
1980-1982
See also
[
Planned Reactions, Inc.
](PlanReact21)
58/2-5
Michael Rowan Group, 1988-1994
1988-1994
See also
[
Rowan Group correspondence
](RowanCorr).
58/6
SFM Media Services, 1975-undated
1975-undated
Client projects: political campaigns, 1956-1997
1956-1997
Contains files related to Schwartz's work with politicians and other political
clients. Types of material found include correspondence, radio and television
advertisement scripts (including drafts), contracts, financial and legal
documents, photographs, political campaign fliers, and surveys and other
research conducted by outside media consultants.
Arranged by last name of client.
59/1
List of clients, 1956-1965, undated
1956-1965, undated
Material consists of several lists of Tony Schwartz clients, political and
commercial. Includes a set of index cards listing clients and fees between
1956 and 1965.
59/2
Correspondence and scripts for the Robert Abrams campaign,
1976-undated
1976-undated
Material for an unspecified Robert Abrams campaign for New York State
attorney general.
59/3
Correspondence and client papers for the Joe Anastasi campaign,
1972, undated
1972, undated
Material for Joe Anastasi's 1972 campaign for U.S. representative from
Maryland, including a survey of political attitudes and a separate survey of
radio listenership in Montgomery County.
59/4
Correspondence, scripts, press releases, clippings, and client
papers for the John B. Anderson campaign, 1980, undated
1980, undated
Material for Stewart Mott's independent campaign supporting Congressman John
B. Anderson's bid to secure the 1980 Republican Party nomination for
president.
59/5
Scripts and client papers for the Daniel Angiolillo campaign,
1993-1994, undated
1993-1994, undated
Material for Daniel D. Angiolillo's 1993 campaign for judge of the court of
Westchester, New York, including radio and TV scripts and an invitation for
Angiolillo's induction ceremony.
59/6
Scripts and client papers for the Jose Arraras campaign, 1972,
undated
1972, undated
Material for Jose Enrique Arraras's 1972 campaign for mayor of San Juan,
Puerto Rico, primarily scripts for radio ads in manuscript form.
Most of the material is written in Spanish, with some English
translation.
59/7-8
Correspondence, scripts, press releases, clippings, and client
papers for the George K. Arthur campaign, 1985, undated
1985, undated
Material for George K. Arthur's 1985 campaign for mayor of Buffalo, New
York, including a polling report for the election and a bound set of
position papers by Arthur.
59/9
Correspondence, scripts, and client papers for the Sondra Bachety
campaign, 1985, undated
1985, undated
Material for Sondra Bachety's 1985 campaign for the Suffolk County
legislature, including campaign literature for opponent Paul Aniboli.
59/10
Correspondence, scripts, and client papers for the Max Bacon
campaign, 1988, undated
1988, undated
Material for Max E. Bacon's 1988 campaign for U.S. representative from the
state of Missouri.
59/11
Scripts, clippings, and client papers for the Don Bailey campaign,
1986, undated
1986, undated
Material for Donald A. Bailey's 1986 campaign for U.S. senator from the
commonwealth of Pennsylvania.
59-60
Correspondence, scripts, and client papers for the Stewart Bainum
campaign, 1986, undated
1986, undated
59
(1 folder)
60
(1 folder)
Material for Stewart Bainum's 1986 campaign for U.S. representative from the
commonwealth of Pennsylvania, including an analysis of opponent Connie
Morella's political vulnerabilities prepared by firm Scott Wolf &
Associates.
60/2
Scripts and client papers for the Juane Baker campaign, circa
1970s-undated
circa 1970s-undated
Material for Juane A. Baker's campaign for Michigan State House of
Representatives, including the transcript of an interview with Baker from
which quotations were extracted for the radio scripts.
60/3-5
Correspondence, scripts, clippings, and client papers for the Bill
Baxley campaign, 1986, undated
1986, undated
Material for William J. Baxley's 1986 campaign for governor of the State of
Alabama, including a copy of a U.S. Department of Agriculture investigation
into the conduct of Baxley's opponent Harold G. Hunt while Hunt was an
official with the Agricultural Stabilization and Conservation Service.
60/6
Scripts and other materials for the Birch Bayh campaign,
1973-1974, undated
1973-1974, undated
Material for an unspecified campaign by Birch E. Bayh, consisting of a press
release from Bayh's U.S. senate office, and an analysis of political
attitudes in the state of Indiana.
60/7
Scripts and client papers for the Jerome Becker campaign,
1982, undated
1982, undated
Material for Jerome M. Becker's 1982 campaign for judge of New York's
Surrogate Court for Manhattan.
61/1-2
Correspondence, scripts, clippings, and client papers for the Jeff
Bingaman campaign, 1982, undated
1982, undated
Material for Jeff Bingaman's 1982 campaign for U.S. senator from New Mexico,
including the script for a telephone survey.
61/3-4
Correspondence, scripts, clippings, and client papers for the Al
Blumenthal campaign, 1973, undated
1973, undated
Material for Albert H. Blumental's 1973 campaigns for the Democratic mayoral
primary and for mayor of New York City, New York.
61-63
Correspondence, scripts, clippings, and client papers for the Phil
Bredesen campaign, 1987, undated
1987, undated
61
(6 folders)
62
(7 folders)
63
(2 folders)
Material for Phil Bredesen's 1987 campaign for mayor of Nashville,
Tennessee, including at least one script for Bredesen's campaign to replace
victor Bill Boner's vacant seat in the U.S. House of Representatives.
Includes surveys of political attitudes in Nashville and a confidential
report on running a negative campaign against Boner.
229/4
Advertisement paste-ups for the Phil Bredesen campaign,
1987
1987
Three different ad [poster?] paste-ups, each black and white and
approximately 23 1/2x14 1/2 inches, for Phil Bredesen's 1987 campaign for
mayor of Nashville, Tennessee. Text and photographic images are pasted onto
medium-weight illustration boards, each with an attached tissue overlay.
63/3-7
Correspondence, scripts, clippings, and client papers for the Phil
Bredesen campaign, 1994, undated
1994, undated
Material for Phil Bredesen's 1994 campaign for governor of Tennessee,
including a script for a telephone public opinion poll, storyboards for
television ads, and a travel schedule for political consultant Joseph
Napolitan.
201
Digital color prints of Joseph Napolitan and Phil Bredesen,
-1994
-1994
Two color still-frame images, probably captured from an advertising video
for Bredesen's 1994 campaign.
Note appended to Bredesen image: "Bredesen still frame. Try take 13 at
09:31. Take 12, 8:36."
64/1
Correspondence, scripts, and client papers for the Jack Brown
campaign, 1972, undated
1972, undated
Material for Jack Brown's 1972 campaign for U.S. representative for
Arizona's 4th Congressional District.
64/2
Correspondence, scripts, and client papers for the Bill Burlison
campaign, 1980, undated
1980, undated
Material for Bill Burlison's 1980 reelection campaign for U.S.
representative for Missouri's 10th Congressional District.
64/3
Correspondence and other materials for the Campaign for New
Priorities, 1992, undated
1992, undated
64/4
Correspondence, scripts, and client papers for the David Carley
campaign, 1977-1978, undated
1977-1978, undated
Material for David Carley's 1978 Democratic primary campaign for governor of
Wisconsin.
64/5
Scripts for the Bob Carr campaign, 1974, undated
1974, undated
Material for Bob Carr's 1974 campaign for U.S. representative from
Michigan.
64/6
Press releases, clippings, and client papers for the Bob Carr
campaign, 1976-1980, undated
1976-1980, undated
Material for Bob Carr's 1976 reelection campaign for U.S. representative
from Michigan, including newspaper articles referencing Tony Schwartz's suit
against Carr for nonpayment of fees.
64/7
Correspondence and client papers for the Larry Carr campaign,
1970
1970
Material for Larry Carr's 1970 Alaskan gubernatorial campaign, including two
reports analysing why the campaign failed.
Original folder titled "Lessons from Alaska - Carr campaign - 1970."
64-65
Clippings, itineraries, and client papers for the
Jimmy Carter campaign, 1976
1976
64
(6 folders)
65
(7 folders)
Material from Jimmy Carter's 1976 presidential election campaign, including
calendars, itineraries, briefing sheets and two copies of the December 1976
issue of
More
magazine.
See also the
[
Jimmy Carter subject file
](JimmyCarter41) and the [
Gerald Rafshoon subject file
](Rafshoon41).
65/8
Scripts for the Jerome P. Cavanagh campaign, undated
undated
Material for Jerry Cavanagh's 1974 primary campaign for the Democratic Party
nomination for U.S. senator from Michigan.
65-67
Correspondence, scripts, clippings and client papers for the
Marguerite Chandler campaign, 1990
1990
65
(1 folder)
66
(7 folders)
67
(2 folders)
Material for Marguerite Chandler's 1990 campaign for U.S. representative
from New Jersey.
67/3
Correspondence and scripts for the Choice for Alaskans campaign,
1982
1982
Material for the political action committee's campaign to defeat Alaska
ballot Measure 6 which sought to prohibit state funding of abortion
services.
67/4-5
Correspondence, scripts, and other materials for
the Citizens for Economy in Government campaign, 1973-1974,
undated
1973-1974, undated
Material for the political action committee's campaign to reform the
commonwealth of Massachusetts' administration.
See also the [
Joe Napolitan's Citizens for Economy in Government
file
](JoeNap23566) and the [
Joe Napolitan subject file
](JoeNap41).
67/6
Scripts for the Bill Clinton campaign, 1980
1980
Material for Bill Clinton's 1980 Arkansas gubernatorial primary campaign,
including an itinerary with accompanying map.
67/7
Correspondence, scripts, clippings, and client papers for the Bill
Clinton campaign, 1982
1982
Material for Bill Clinton's 1982 Arkansas gubernatorial primary campaign,
including an itinerary with accompanying map.
67/8
Correspondence, scripts, clippings, and client
papers for the Bill Clinton campaign, 1992
1992
Material for Bill Clinton's 1992 U.S. presidential primary campaign.
See also the [
Bill Clinton subject file
](BillClinton41).
67/9-10
Correspondence for the Rafael Hernandez Colon campaign,
1972-02-07
1972-02-07
Material for Rafael Hernandez Colon's 1972 Puerto Rican gubernatorial
campaign.
68/1
Scripts and report for the Bert T. Combs campaign,
1971-undated
1971-undated
Material for Bert T. Combs' 1971 Kentucky gubernatorial reelection
campaign.
68/2
Correspondence for the Jack Daniels campaign, 1972
1972
Material consists of letters of contract engaging Tony Schwartz's services
for Jack Daniel's 1972 primary and general election campaigns for U.S.
senator from New Mexico.
68/3
Scripts and contracts for the Democratic Party of Illinois campaign,
1996
1996
Contracting body was the United Democrats of Illinois, a committee of the
Democratic Party of Illinois.
68/4-5
Correspondence, scripts, and other materials for
Democrats for the 80's, 1988
1988
Political Action Committee organized by Pamela Harriman.
See also
[
Democrats for the 90's
](Dem90s).
68/6-7
Correspondence, scripts, and other materials for
Democrats for the 90's, 1989-1990
1989-1990
Political Action Committee organized by Pamela Harriman. Second folder
contains material to an anti-nuclear campaign that included Dr. Carl Sagan's
participation.
See also
[
Democrats for the 80's
](Dem80s).
68/8
Correspondence and scripts for Vincent DiMonaco's campaign,
1989
1989
Material for Vincent DiMonaco's 1989 campaign for mayor of Springfield,
Massachusetts.
68/9
Scripts, clippings, and client papers for the Pat Dodd campaign,
1981
1981
Material for Pat Dodd's 1981 New Jersey gubernatorial campaign.
68/10
Correspondence, scripts, and other materials for the Don't Bankrupt
Washington campaign, 1981-1982
1981-1982
Material for the political action committee's campaign for the passage of
Washington state Initiative 394.
68/11
Scripts for John Dow's campaign, undated
undated
Material for John Dow's 1974 reelection campaign for U.S. representative
from New York.
68/12-14
Scripts, clippings, and client papers for the Michael
Dukakis campaign, 1988
1988
Material for Michael Dukakis's 1988 presidential election campaign.
Includes one script hand written on a paper napkin.
See also
[
memo about the Dukakis campaign
](Dukakis23) and a [
subject file about the campaign
](PresCampaign8841).
69/1
Scripts for Clive Duval's campaign, undated
undated
Material for Clive Duval's 1970 campaign for U.S. senator from Virginia,
including a voice talent record for radio spots.
Includes two handwritten scripts.
69/2
Correspondence, scripts, and client papers for Rufus Edmisten's
campaign, 1983
1983
Material for Rufus Edmisten's 1983-1984 North Carolina gubernatorial
campaign, including
Survey of Political Attitudes in North Carolina
prepared by Joseph Napolitan.
69/3
Correspondence and client papers for Dave Evans's campaign,
1980
1980
Material for Dave Evans's 1980 campaign for U.S. representative from
Indiana's 6th Congressional District, including a Survey of Voter Attitudes
and Opinions prepared by David A. Cooper Associates.
69/4
Correspondence and scripts for Stanley Fink's campaign, 1980,
undated
1980, undated
Material for Stanley Fink's 1980 campaign for New York state
Assemblyman.
69/5
Correspondence, scripts, clippings, client papers, and court
documents for David Finnegan's campaign, 1983-1985, undated
1983-1985, undated
Material for David Finnegan's 1983 campaign for mayor of Boston,
Massachusetts, including correspondence and legal papers for a civil suit
against the Finnegan for Boston Committee by New sounds, Inc.
69/6-9
Clippings and client papers for the Tom Foley campaign, 1978,
undated
1978, undated
Material for Tom Foley's 1978 campaign for U.S. representative from
Washington's 5th Congressional District, including a survey of voter
attitudes and opinions prepared by David Cooper.
69-70
Correspondence and client papers for the Tom Foley campaign,
1980, undated
1980, undated
69
(1 folder)
70
(1 folder)
Material for Tom Foley's 1980 campaign for U.S. representative from
Washington's 5th Congressional District, including a survey of voter
attitudes prepared by Dresner, Morris & Tortorello Research.
70/2-5
Correspondence, clippings, and client papers for the Tom Foley
campaign, 1992, undated
1992, undated
Material for Tom Foley's 1992 campaign for U.S. representative from
Washington's 5th Congressional District, including a survey of voter
attitudes prepared by Mellman & Lazarus, Inc.
203
Color slides of Eastern Washington locations for the Tom Foley
campaign, 1992
1992
Forty-four 35 mm color slides taken for Tom Foley's 1992 campaign for U.S.
representative from Washington's 5th Congressional District in Eastern
Washington. The slides are labeled and include images of road construction
on Rt. 395; a wheat combine at work in a field; the Clarkston, Washington,
senior center; Southway Bridge on the Snake River near Clarkston; Main
Street, the Touchet River, and the courthouse in Dayton, Washington; fish
ladders at the Little Goose Dam on the Snake River; the Veterans Affairs
(VA) hospital and Tom Foley's office in Walla Walla, Washington; and the
Port of Wilma on the Snake River.
71/1
Correspondence for the Sanford Garelik campaign,
1972-10-30-1973-01-17
1972-10-30-1973-01-17
Material for Sanford Garelik's 1972 campaign for mayor of New York City.
71/2-4
Correspondence, scripts, clippings, and client papers for the John
Joseph Garrahy campaign, 1976, undated
1976, undated
Material for John Joseph Garrahy's 1976 Rhode Island gubernatorial campaign,
including a survey of voter attitudes prepared by Hart Research
Associates.
71/5-6
Correspondence, scripts, clippings, and client papers for the Jay
Goldin campaign, 1981, undated
1981, undated
Material for Jay Goldin's 1981 campaign for comptroller of New York
City.
225/7
Lettering for Jay Goldin campaign messages, circa 1981
circa 1981
White lettering on black paper for use in unspecified promotional material,
for Jay Goldin's 1981 campaign for comptroller of New York City (running
against John C. Dearie).
71/7
Correspondence, scripts, clippings, and client papers for the Jay
Goldin campaign, 1985, undated
1985, undated
Material for Jay Goldin's 1985 campaign for comptroller of New York
City.
71-73
Correspondence, scripts, and other materials for the
Jay Goldin campaign, 1989, undated
1989, undated
71
(1 folder)
72
(9 folders)
73
(10 folders)
Material for Jay Goldin's 1988 campaign for mayor of New York City.
See also the [
subject file on this campaign
](NYC41).
74/1
Correspondence and scripts for the Mike Gravel campaign,
1970-1974, undated
1970-1974, undated
Material for Mike Gravel's 1974 reelection campaign for U.S. senator from
Alaska.
74/2
Correspondence, scripts, and other materials for the Mark Green
campaign, 1980, undated
1980, undated
Material for Mark Green's 1980 campaign for U.S. representative from New
York.
74/3
Correspondence, scripts, and other materials for the Mark Green
campaign, 1993, undated
1993, undated
Material for Mark Green's 1993 campaign for New York City public
advocate.
74/4
Contract for the Gene Guess campaign, 1972
1972
Material consists of an unsigned contract for Tony Schwartz's work on Gene
Guess's 1972 campaign for U.S. senator from Alaska.
74/5
Correspondence, scripts, and client papers for the Vance Hartke
campaign, 1970, undated
1970, undated
Material for Vance Hartke's 1970 campaign for U.S. senator from Indiana.
74/6
Correspondence, scripts, and client papers for the Paula Hawkins
campaign, 1980, undated
1980, undated
Material for Paula Hawkins's 1980 campaign for U.S. senator from
Florida.
74/7
Correspondence and client papers for the Paula Hawkins campaign,
1986, undated
1986, undated
Material for Paula Hawkins's 1986 campaign for U.S. senator from
Florida.
74/8-9
Correspondence, scripts, and clippings for the Luther Hodges
campaign, 1977-1978, undated
1977-1978, undated
Material for Luther Hodges Jr.'s 1978 primary and runoff campaigns for the
Democratic candidacy for U.S. senator from North Carolina
74/10
Correspondence, scripts, and other materials for the Ted Hughes
campaign, 1986, undated
1986, undated
Material for Ted Hughes's 1986 campaign for probate judge of Ingham County,
Michigan.
74/11
Scripts, photographs, and other materials for the Hubert Humphrey
campaign, 1968-1977
1968-1977
Material for Hubert Humphrey's 1968 U.S. presidential campaign. Includes a
bank check made out to Tony Schwartz from the Humphrey for President
Committee.
Preservation note: The check is mounted and encapsulated in Mylar.
OSU 1/1
Hubert Humphrey color portrait negative, circa 1968
circa 1968
RPU 00024
One 8x5 inch color negative.
74/12
Correspondence and other material for the Israel Labour Party
campaign, 1987-11-1988-08-01
1987-11-1988-08-01
Material concerning Tony Schwartz's consulting activity for the Israel
Labour Party.
74/13
Correspondence for the Lyndon Baines Johnson campaign,
1984-06-07
1984-06-07
Letter from the Lyndon Baines Johnson Library indicating that the television
spots produced by advertising agency Doyle, Dane and Bernbach for the Lyndon
Johnson campaign were donated to that library.
74/14
Scripts and client papers for the Robert F. Kennedy campaign,
1972, undated
1972, undated
Material for Robert F. Kennedy's 1972 primary campaign for U.S.
representative from Massachusetts.
74/15
Scripts for the Edward M. Kennedy campaign,
1976-undated
1976-undated
Material for Ted Kennedy's 1976 campaign for U.S. senator from
Massachusetts.
74-75
Correspondence, scripts, and other materials for the Edward M.
Kennedy campaign, 1979-1980, undated
1979-1980, undated
74
(2 folders)
75
(6 folders)
Material for Ted Kennedy's 1980 United States presidential primary
campaign.
75/7
Script and member report for the Frank Keough campaign,
1988-10-31-1988-11-03
1988-10-31-1988-11-03
Material for Frank Keough's campaign for Massachusetts State senator.
75/8
Correspondence, scripts, and client papers for the Robert Killian
campaign, 1978, undated
1978, undated
Material for Robert K. Killian's 1978 primary campaign for the Democratic
candidacy for governor of Connecticut.
75-76
Scripts, clippings, photographs, and client papers for the Edward J.
King campaign, 1982, undated
1982, undated
75
(1 folder)
76
(3 folders)
Material for Ed King's 1982 Massachusetts gubernatorial reelection
campaign.
203
Slides of Ed King, 1982
1982
Thirty-one 35 mm color slides taken for Ed King's 1982 campaign for governor
of Massachusetts. Images include portrait shots of King with a U.S. flag in
the background, as well as images of King at work at his desk, greeting and
speaking with an unidentified man, and participating in a meeting.
76/4
Correspondence, scripts, and client papers for the Ann Klein
campaign, 1981, undated
1981, undated
Material for Ann Klein's 1981 New Jersey gubernatorial primary campaign,
including a survey of voter attitudes prepared by Peter D. Hart Research
Associates.
76/5
Correspondence and scripts for the Robert Lagomarsino campaign,
1988
1988
Material for Bob Lagomarsino's 1988 reelection campaign for U.S.
representative from California.
76/6-7
Correspondence, scripts, and client papers for the Tom Lantos
campaign, 1982, undated
1982, undated
Material for Tom Lantos's 1982 campaign for U.S. representative from
California.
76/8
Correspondence, scripts, clippings, and client papers for the Blair
Lee campaign, 1977-1978, undated
1977-1978, undated
Material for Blair Lee's campaign for governor of Connecticut.
77/1
Scripts and client papers for the Catherine Lessard campaign,
undated
undated
Material for Catherine Lessard's campaign for the Michigan House of
Representatives.
77/2
Scripts and other material for the Liberal Party campaign,
1986, undated
1986, undated
77/3-6
Correspondence, scripts, and other materials for the Frank Licht
campaign, 1970, undated
1970, undated
Material for Frank Licht's 1970 Rhode Island gubernatorial reelection
campaign.
77/7
Correspondence, scripts, photographs, clippings, and client papers
for the Richard Licht campaign, 1986, undated
1986, undated
Material for Richard Licht's 1986 reelection campaign for lieutenant
governor of Rhode Island, including a focus group study prepared by Peter
Hart Research Associates.
77/8
Scripts, photographs, drawings, and client papers for the Jaime
Lusinchi campaign, 1982-07-05-1982-07-09, undated
1982-07-05-1982-07-09, undated
Material for the announcement of Jaime Lusinchi's candidacy for president of
Venezuela.
77/9
Correspondence and client papers for the Paul McCloskey campaign,
1971, undated
1971, undated
Material for Paul "Pete" McCloskey's campaign to secure the Republican Party
nomination as presidential candidate in the 1972 general election.
77/10
Correspondence, scripts, and client papers for the Joseph McGahn
campaign, 1981, undated
1981, undated
Material for Joseph McGahn's 1981 campaign for New Jersey State senator.
77/11-12
Scripts and client papers for the George McGovern campaign,
1974, undated
1974, undated
Material for George McGovern's 1974 reelection campaign for U.S. senator
from South Dakota.
77/13
Correspondence, photographs, clippings, and client papers for the
Frank McGuire campaign, 1978-1979, undated
1978-1979, undated
Material for Frank McGuire's campaign for county executive of Erie County,
New York.
203
Color slides relating to the Frank McGuire campaign,
1979
1979
Robert L. Smith
Robert L. Smith , photographer
Five 35 mm color slides showing group portrait images of family members
sitting in and standing behind a tree hammock.
77/14
Campaign plan for the Marvin Mandel campaign,
1970-04-27
1970-04-27
Campaign plan for Marvin Mandel's 1970 Maryland gubernatorial reelection
campaign.
78/1
Correspondence, scripts, clippings, and client papers for the
Marjorie Margolies-Mezvinsky campaign, 1992, undated
1992, undated
Material for Marjorie Margolies-Mezvinsky's 1992 campaign for U.S.
representative for Pennsylvania's 13th district
78/2
Correspondence and scripts for the Ruth Messinger campaigns,
1988-1995, undated
1988-1995, undated
Material for various Ruth Messinger campaigns for office in New York
City.
78/3
Correspondence and client papers for Howard Metzenbaum's campaign,
1970s-undated
1970s-undated
Material for Howard Metzenbaum's campaign for U.S. senator from Ohio.
78/4
Survey results from the Bess Meyerson campaign, circa
1980-undated
circa 1980-undated
Material consists of an excerpt from a political survey of a New York City
district; probably relates to Bess Meyerson's 1980 campaign for the
Democratic Party nomination for U.S. senator from New York.
78/5
Correspondence, scripts, clippings, and client papers for the Edward
Mezvinsky campaign, 1968-1974, undated
1968-1974, undated
Material for Edward Mezvinsky's 1968, 1970, 1972, and 1976 campaigns for
U.S. representative from Iowa.
210
Framed Charlie Chaplin photograph with attached Edward Mezvinsky
campaign button, between circa 1968 and 1976
between circa 1968 and 1976
Photograph signed: "I vote for Tony Schwartz! Edward Mezvinsky, [M.C.?]
Iowa."
78/6
Correspondence, photographs, and other materials for the Edward
Mezvinsky campaign, 1979-1980, undated
1979-1980, undated
Material for Edward Mezvinsky's 1980 campaign for U.S. senator from
Pennsylvania.
78/7
Scripts, photographs, clippings, and client papers for the Edward
Mezvinsky campaign, 1988, undated
1988, undated
Material for Ed Mezvinsky's 1988 campaign for Pennsylvania Attorney General,
including a voting machine ballot.
78/8-9
Correspondence, scripts, and clippings for the Walter
Mondale campaign, 1984, undated
1984, undated
Material for Walter Mondale's 1984 presidential election campaign, including
a series of unsolicited memos by Joe Napolitan suggesting strategies for the
Mondale campaign.
See also
[
Joe Napolitan memos concerning the Mondale
campaign
](JoeNap23576).
78/10
Correspondence and client papers for the Brian Moss campaign,
1988, undated
1988, undated
Material for Brian Moss's 1988 campaign for U.S. senator from Utah,
including an analysis of opponent Orrin Hatch's voting record.
78-79
Correspondence, scripts, clippings, and client papers for the Daniel
Patrick Moynihan campaign, 1976, undated
1976, undated
78
(1 folder)
79
(2 folders)
Material for Daniel Patrick Moynihan's 1976 campaign for U.S. senator from
New York, including a survey of political attitudes in New York.
79/3
Correspondence, scripts, clippings, and client papers for the Daniel
Patrick Moynihan campaign, 1981-1982, undated
1981-1982, undated
Material for Daniel Patrick Moynihan's 1982 campaign for U.S. senator from
New York.
79/4-5
Correspondence, scripts, clippings, and client papers for the Daniel
Patrick Moynihan campaign, 1988, undated
1988, undated
Material for Daniel Patrick Moynihan's 1988 campaign for U.S. senator from
New York.
79/6
Correspondence, scripts, photographs, and client papers for the Tom
Murray campaign, 1988, undated
1988, undated
Material for Tom Murray's 1988 campaign for U.S. representative from
Ohio.
80/1
Correspondence, scripts, photographs, clippings, and client papers
for the Edmund Muskie campaign, 1972, undated
1972, undated
Material for Edmund Muskie's 1972 campaign for the Democratic Party
presidential nomination, including campaign volunteer letters from Tony
Schwartz associates.
80/2
Scripts for the Richard Neal campaign, 1987
1987
Material for Richard Neal's 1987 campaign for mayor of Springfield,
Massachusetts.
80/3
Correspondence, scripts, and client papers for the Richard Neal
campaign, 1990, undated
1990, undated
Material for Richard Neal's 1990 campaign for U.S. representative from
Massachusetts.
80/4
Scripts for the Miriam Nelen campaign, 1981, undated
1981, undated
Material for Miriam Nelen's 1981 campaign for the Springfield, Massachusetts
school committee.
80/5-6
Scripts and other material for the Gaylord Nelson campaign,
1974, undated
1974, undated
Material for Gaylord Nelson's 1974 reelection campaign for U.S. senator from
Wisconsin.
80/7
Correspondence and other materials for the New Jersey Democratic
State Committee campaign, 1993, undated
1993, undated
80/8
Correspondence, script, and other materials for the New York
Democratic State Committee campaign, 1983, undated
1983, undated
Material for the committee's September 1983 presidential Candidates'
Forums.
80/9
Scripts for the New York State Republican Family Committee campaign,
1991-05
1991-05
80/10
Correspondence and scripts for the Philip Noel campaign,
1972-09-08-undated
1972-09-08-undated
Material for Philip Noel's 1972 Rhode Island gubernatorial campaign.
80/11
Scripts, photographs, clippings, and client papers for the Peter
O'Connell campaign, 1989, undated
1989, undated
Material for Peter O'Connell's 1989 campaign for mayor of Quincy,
Massachusetts.
81/1
Scripts for the Ralph Ostling campaign, undated
undated
Material for Ralph Ostling's campaign for the Michigan State
Legislature.
M.E.P.A.C. client.
81/2
Photographs, clippings, and client papers for the Claiborne Pell
campaign, 1972, undated
1972, undated
Material for Claiborne Pell's 1972 campaign for U.S. senator from Rhode
Island.
81/3
Correspondence for the Joseph Perrini campaign,
1973-05-04
1973-05-04
Letter from WNBC-TV discussing the form for sponsor identification on ads
produced for Joseph Perrini's campaign for Deputy Comptroller of New York
City.
81/4
Scripts and transcripts for the Vince Petiprin campaign,
undated
undated
Material for Vince Petiprin's campaign for the Michigan State
Legislature.
M.E.P.A.C. client.
81/5
Correspondence, clippings, and client papers for
the John Phillips campaign, 1980, undated
1980, undated
Material for John Aristotle Phillips 1980 campaign for U.S. representative
from Connecticut.
See also
[
John Phillips correspondence from 1987 in business
correspondence
](CorrPhillips).
81/6
Scripts and transcripts for the Dean Pridgeon campaign,
undated
undated
Material for Dean Pridgeon's campaign for the Michigan State
Legislature.
M.E.P.A.C. client.
81/7
Scripts for the Tom Reddin campaign, undated-
undated-
Material for Tom Reddin's 1973 primary campaign for the Democratic Party
candidacy for mayor of Los Angeles, California.
81/8-9
Correspondence, scripts, and other materials for the Harry Reid
campaign, 1984, undated
1984, undated
Material for Harry Reid's 1984 campaign for U.S. representative from
Nevada's 1st District.
81/10
Correspondence, scripts, clippings, and client papers for the Ogden
Reid campaign, 1971-1972, undated
1971-1972, undated
Material for Ogden Reid's 1972 campaign for U.S. representative from New
York, including a survey of the political climate in the 24th District.
81/11-12
Correspondence and client papers for the Ogden Reid campaign,
1973, undated
1973, undated
Material for Ogden Reid's 1974 campaign for U.S. representative from New
York, including a survey of political attitudes in the state of New
York.
81/13
Scripts for an Abraham Ribicoff campaign, undated
undated
Material for Abe Ribicoff's 1968 and/or 1974 reelection campaigns for U.S.
senator from Connecticut.
81/14
Correspondence, scripts, and client papers for the Dean Robb
campaign, 1986, undated
1986, undated
Material for Dean Robb's 1986 campaign for Michigan Supreme Court, including
a report issued by the Citizens' Commission to Improve Michigan Courts
entitled How Michigan Citizens View the Courts and Legal System.
82/1-4
Correspondence and client papers for the Jay Rockefeller campaign,
1976-1977, undated
1976-1977, undated
Material for Jay Rockefeller's 1976 West Virginia gubernatorial
campaign.
82/5
Correspondence, scripts, and other materials for the
Robert Roe campaign, 1977, undated
1977, undated
Material for Bob Roe's 1977 primary campaign for the Democratic Party
nomination for governor of New Jersey.
See also
[
the Percy Sutton 1977 New York City mayoral
campaign
](PercySutton24).
82/6
Correspondence, scripts, clippings, and client papers for the Jim
Roosevelt campaign, 1986, undated
1986, undated
Material for Jim Roosevelt's 1986 campaign for U.S. representative from
Massachusetts.
82/7
Correspondence, scripts, and other materials for the Warren Rudman
campaign, 1980-1988, undated
1980-1988, undated
Material for Warren Rudman's 1980 campaign for U.S. senator from New
Hampshire. Includes a transcription of a 1988 interview with Rudman by CBS
news concerning Rudman's experience working with Tony Schwartz.
82/8
Correspondence, scripts, and client papers for the George Russell
campaign, 1971, undated
1971, undated
Material for George Russell's 1971 campaign for mayor of Baltimore,
Maryland.
82/9
Correspondence, scripts, transcripts, and client papers for the
Matthew Ryan campaign, 1986, undated
1986, undated
Material for Matthew Ryan's 1986 campaign for Hampden County, Massachusetts,
district attorney.
82/10
Correspondence, scripts, and other materials for the SANE/FREEZE
campaign, 1983, undated
1983, undated
Material for the SANE/FREEZE political action committee's anti-nuclear
campaign against Wisconsin congressman Les Aspin.
83/1-2
Scripts and other materials for the Clyde See campaign, 1984,
undated
1984, undated
Material for Clyde See's 1984 West Virginia gubernatorial campaign.
83/3-6
Correspondence, scripts, and client papers for the Alex Seith
campaign, 1978, undated
1978, undated
Material for Alex Seith's 1978 campaign for U.S. senator from Illinois.
84/1
Garry South post-election analysis of the Alex Seith campaign,
1978-1981, undated
1978-1981, undated
84/2-3
Correspondence, scripts, and other materials for the Alex Seith
campaign, 1983-1984, undated
1983-1984, undated
Material for Alex Seith's 1984 campaign for U.S. senator from Illinois.
84/4
Correspondence, scripts, photographs, clippings, and client papers
for the Phil Sharp campaign, 1982, undated
1982, undated
Material for Philip Sharp's reelection campaign for U.S. representative from
Indiana.
84/5
Correspondence, scripts, clippings, and client papers for the Bob
Short campaign, 1978, undated
1978, undated
Material for Bob Short's campaign for U.S. senator from Minnesota.
84/6-7
Correspondence, scripts, and other materials for
Isaac Newton Skelton's campaign, 1976, undated
1976, undated
Material for Isaac Newton "Ike" Skelton's 1976 campaign for U.S.
representative from Missouri.
See also
[
Ike Skelton correspondence
](IkeSkelCorr).
84/8
Correspondence, scripts, and other materials for Isaac Newton
Skelton's campaign, 1978, undated
1978, undated
Material for Isaac Newton "Ike" Skelton's 1978 reelection campaign for U.S.
representative from Missouri.
84/9
Scripts, photographs, and other materials for Isaac Newton Skelton's
campaign, 1980, undated
1980, undated
Material for Isaac Newton "Ike" Skelton's 1980 reelection campaign for U.S.
representative from Missouri.
85/1-2
Correspondence, scripts, and other materials for Isaac Newton
Skelton's campaign, 1982, undated
1982, undated
Material for Isaac Newton "Ike" Skelton's 1982 reelection campaign for U.S.
representative from Missouri.
85/3
Correspondence, scripts, and other materials for Isaac Newton
Skelton's campaign, 1985-1986, undated
1985-1986, undated
Material for Isaac Newton "Ike" Skelton's 1986 reelection campaign for U.S.
representative from Missouri.
85/4
Correspondence and scripts for Isaac Newton Skelton's campaign,
1988, undated
1988, undated
Material for Isaac Newton "Ike" Skelton's 1988 reelection campaign for U.S.
representative from Missouri.
85/5
Scripts for Isaac Newton Skelton's campaign, 1990
1990
Material for Isaac Newton "Ike" Skelton's 1990 reelection campaign for U.S.
representative from Missouri.
85/6
Correspondence, scripts, and other materials for Isaac Newton
Skelton's campaign, 1992, undated
1992, undated
Material for Isaac Newton "Ike" Skelton's 1992 reelection campaign for U.S.
representative from Missouri.
85/7
Correspondence and other materials for Isaac Newton Skelton's
campaign, 1994, undated
1994, undated
Material for Isaac Newton "Ike" Skelton's 1994 reelection campaign for U.S.
representative from Missouri.
85/8-9
Correspondence, scripts, clippings, and client papers for the Jim
Spainhower campaign, 1980, undated
1980, undated
Material for Jim Spainhower's 1980 primary campaign for the Democratic
candidacy for governor of Missouri.
85/10-11
Scripts and client papers for the Percy Sutton
campaign, 1977, undated
1977, undated
Material for Percy Sutton's primary campaign for the Democratic candidacy
for mayor of New York City, including what appears to be a paper-based
teleprompter scroll.
See also
[
Robert Roe New Jersey governor's campaign,
1977
](BobRoe24).
86/1-4
Research material for the Jim Symington campaign,
1975-08-1976-05, undated
1975-08-1976-05, undated
Material consists of two surveys of the political climate in Missouri
conducted by Hart Research Associates in August 1975 and May 1976, and an
undated analysis that is missing its title page but was placed in a binder
with a copy of the August 1975 survey.
86/5-6
Correspondence, scripts, photographs, clippings, and client papers
for the Charles Touhey campaign, 1981, undated
1981, undated
Material for Charles Touhey's 1981 campaign for mayor of Albany, New
York.
86/7
Contract for the William vanden Heuvel campaign,
1973-03-07
1973-03-07
Material for William vanden Heuvel's primary campaign for district attorney
of New York City.
86/8
Correspondence, scripts, clippings, and client papers for the
Anthony Veteran campaign, 1983, undated
1983, undated
Material for Anthony Veteran's 1983 campaign for Westchester County
executive.
86-87
Correspondence, scripts, clippings, and client papers for the Ed
Vrdolyak campaign, 1987, undated
1987, undated
86
(1 folder)
87
(2 folders)
Material for Ed Vrdolyak's 1987 campaign as the Solidarity Party candidate
for mayor of Chicago.
87/3
Correspondence, photographs, clippings, and client papers for the
"Ed 010" campaign, 1988, undated
1988, undated
Material for Ed Vrdolyak's 1988 campaign as the Republican Party candidate
for clerk of Cook County Circuit Court.
87/4
Correspondence, transcripts, depositions, and other legal documents
for the New Sounds Inc. v. Edward R. Vrdolyak and Citizens for Vrdolyak
lawsuit, 1989-1993, undated
1989-1993, undated
Material for a lawsuit filed by Tony Schwartz against Ed Vrdolyak for
nonpayment of bills stemming from the 1988 Vrdolyak campaign, including
phone transcripts of conversations between Schwartz, Vrdolyak and Vrdolyak's
assistant Terry Durkin, dated November 3, 1989 through November 10,
1989.
87/5
Scripts and transcript for the Lloyd Walker campaign,
undated
undated
Material for Lloyd Walker's 1972 campaign for the Michigan State Legislature
in the 99th district. A M.E.P.A.C. client.
87/6
Scripts, clippings, and client papers for the Dennis Waterman
campaign, 1980, undated
1980, undated
Material for Dennis Waterman's 1980 primary campaign for the Democratic
candidacy for Pennsylvania's 3rd Congressional District.
87/7
Correspondence, scripts, clippings, and client papers for the Ted
Weiss campaign, 1984, undated
1984, undated
Material for Theodore Weiss's 1984 primary campaign for the Democratic
candidacy for New York's 17th Congressional District.
87/8
Scripts, transcript, and client papers for the Ted Weiss campaign,
1986, undated
1986, undated
Material for Theodore Weiss's 1986 primary campaign for the Democratic
candidacy for New York's 17th Congressional District.
87/9
Robert Whelan campaign papers, 1981-undated
1981-undated
Material for Robert E. Whelan's campaign for judge of the Surrogate's Court
of Erie County, New York.
87/10
Scripts and client papers for the Kevin White campaign, 1970,
undated
1970, undated
Material for Kevin White's 1970 Massachusetts gubernatorial campaign.
87/11
Scripts, photograph, and client papers for the Mark White campaign,
1982, undated
1982, undated
Material for Mark White's 1982 Texas gubernatorial campaign.
87/12
Scripts and contract for the Joe Yeldell campaign,
[1972?]
[1972?]
Material for Joseph Yeldell's campaign for congressional delegate from
Washington D.C., possibly from 1972.
87/13
Correspondence, scripts, clippings, and client papers for the Andrew
Young campaign, 1970, undated
1970, undated
Material for Andrew Young's 1970 campaign for U.S. representative from
Georgia.
87-88
Correspondence, scripts, clippings, and client papers for the Tom
Young campaign, 1984-1985, undated
1984-1985, undated
87
(4 folders)
88
(3 folders)
Material for Thomas Young's 1985 campaign for mayor of Syracuse. Grouped per
original order by three ads: "Anti-Bernardi," "Chameleon," and "Fair."
88/4
Miscellaneous political client correspondence, 1972-1986,
undated
1972-1986, undated
88/5
Miscellaneous political scripts, 1980-1997, undated
1980-1997, undated
222
Lever voting machine model, undated
undated
Instructional model, 13x10x1 inches, of a metal, lever-style voting machine
made by AVM (Automatic Voting Machine) Corporation of Jamestown, New
York.
Client projects: public service announcements (PSAs),
circa 1940s-2002, undated
circa 1940s-2002, undated
Business materials, arranged by client, for public service announcements and
non-profit radio and television advertisements produced by Tony Schwartz. The
clients range from single issue campaigns, such as the Rent Stabilization
Association, to national movements, such as anti-smoking (Doctors Ought to
Care, Patrick Reynolds Foundation for a Smokefree America, American Cancer
Society, etc.), fire safety (New York Fire Department, First Alert), AIDS
awareness, and crime prevention (Patrolmen’s Benevolent Association,
Crimestoppers, etc.). The bulk of the material consists of scripts,
correspondence, and research materials, such as newspaper clippings, surveys,
and brochures. Other material includes photographs, posters, American
Federation of Television and Radio Artists HR reports, receipts, and
contracts.
Please note that some PSA clients might also be found in other series.
Anti-smoking materials may be found throughout the collection under names of
specific clients, but there are also more general anti-smoking files. In the
alphabetical listing of clients and topics below, look under entries beginning
with "Anti-smoking ..." for interview transcripts; photographs, postcards,
posters, and drawings; research materials; and PSA scripts. In Series 4, see
the [
anti-smoking subject files
](AntiSmoking43) for a variety of published materials on the topic.
89/1
911 scripts, correspondence, and research,
1979-04-1981-01-05
1979-04-1981-01-05
89/2
1010 WINS radio scripts and correspondence,
1992-12-21-2001-09-21
1992-12-21-2001-09-21
Relates to "World Trade Center heroes."
See also
[
Patrolmen's Benevolent Association
](PBA25) and [
New Sounds, Inc.
](NewSounds26)
89/3
ABC Radio Network scripts, correspondence, and research,
2000-09-26-2000-12-05
2000-09-26-2000-12-05
Includes material on distracted driving.
Action Committee for Higher Education, 1982-1983
1982-1983
89/4
Correspondence and research, 1982-06-15-circa 1982
1982-06-15-circa 1982
89/5
Scripts, correspondence, and research,
1982-03-18-1983-01-10
1982-03-18-1983-01-10
Advocacy Institute anti-smoking materials, 1984-1990
1984-1990
89/6
Smoking Control Advocacy Resource Center,
1987-06-1989-05-03
1987-06-1989-05-03
See also
[
Kids Against Public Smoking
](KidsSmoking25).
89/7
Research, 1986-09-1987-05-01
1986-09-1987-05-01
89/8
Correspondence and research, 1984-12-21-1987-12-28
1984-12-21-1987-12-28
89/9
Research, 1989-02-17-1990-09-20
1989-02-17-1990-09-20
90/1
AIDS book scripts,
1992-04-16-1992-04-17
1992-04-16-1992-04-17
Intended voice actor: Bob Landers.
See also
[
Children's Defense Fund
](ChildDefenseFund25).
90/2
AIDS Medical Foundation scripts, correspondence, and research,
1985-01-08-1986-11-03
1985-01-08-1986-11-03
90/3
AIDS, Proposition 102 scripts, correspondence, and research,
1988-09-16-1988-11-01
1988-09-16-1988-11-01
90/4
Alliance for Consumer Rights scripts,
1985-11-05-1985-11-15
1985-11-05-1985-11-15
90/5
Alliance for Quality Education scripts, correspondence, and report,
1993-04-20-1993-05-17
1993-04-20-1993-05-17
Includes an American Federation of Television and Radio Artists HR
report.
American Cancer Society anti-smoking materials,
1983-1995
1983-1995
See also
[
Roswell Park Cancer Institute
](RoswellPark25), [
David Goerlitz PSA file
](Goerlitz25), [
Doctors Ought to Care scripts
](DoctorsOught25951), and [
City University of New York anti-smoking
initiative
](CUNY210) in Schwartz's teaching materials.
90/6
Scripts, correspondence, and research,
1983-01-25-1991-10-15
1983-01-25-1991-10-15
Includes interviews and contacts.
90/7
Scripts and correspondence, 1985-08-27-1995-06-19
1985-08-27-1995-06-19
Includes contracts and child abuse campaign.
90/8
American Marketing Association,
1996-05-31
1996-05-31
Protest correspondence concerning the Marlboro Man advertising campaign's
induction into the Marketing Hall of Fame. Includes DOC "barf bags."
See also
[
Doctors Ought to Care scripts
](DoctorsOught25951).
229/5-6
American Cancer Society posters, 1985, undated
1985, undated
Folder 5 contains multiple copies of a 1985 color poster, 23 1/2x17
inches, of a cigarette, the end of which looks like the muzzle of a gun.
The cigarette is bent back on itself so that the smoking "gun" is
pointing at the smoker. The posters are buckled and stuck to one another,
possibly due to water damage.
Folder 6 contains three copies of a poster, 22x17 inches, showing the
belly and hands of a pregnant woman holding a lit cigarette. The primary
text reads, "Some people commit child abuse before their child is even
born."
American Civil Liberties Union, 1987-1997
1987-1997
Acronym is ACLU.
Intended for voice actor: Bob Landers.
90/9
Scripts, correspondence, and research,
1989-03-21-1997-06-03
1989-03-21-1997-06-03
Abortion rights.
90/10
Scripts and research, 1987-1989-07-06
1987-1989-07-06
Abortion rights.
91/1
American College of Emergency Physicians scripts,
1989-09-15-1991-09-15
1989-09-15-1991-09-15
Intended voice actor: Bob Landers.
91/2-3
American Committee on East West Accord scripts, research, and
correspondence, 1982-12-23-1984-01-25
1982-12-23-1984-01-25
91/4
American Council on Education scripts, research, and correspondence,
1985-01-06-1985-08-30
1985-01-06-1985-08-30
91/5
American Council on Science and Health research and newsletters,
1986-03-1987-03-06
1986-03-1987-03-06
Anti-smoking.
91/6
American Federation of Labor and Congress of Industrial
Organizations scripts and correspondence, 1981-06-01-1981-07-09
1981-06-01-1981-07-09
91/7
American Federation of Teachers correspondence,
1988-12-19
1988-12-19
91/8
American Foundation for AIDS Research scripts and research,
certificate of appreciation, 1987-02-05-1990-05-13
1987-02-05-1990-05-13
Includes a certificate of appreciation.
91/9
American Heart Association anti-smoking
script, 1989-02-20-1989-02-24
1989-02-20-1989-02-24
See also
[
Martin Himmel Health Foundation
](HimmelHealth26).
91/10
American Hospital Association scripts and research,
1987-06-05-1988-06-14
1987-06-05-1988-06-14
91/11
American Lung Association contract,
1998-08-21-1998-08-24
1998-08-21-1998-08-24
Anti-smoking.
91/12
Americans for Nonsmokers' Rights scripts and research,
1984-08-15-1987-12-02
1984-08-15-1987-12-02
Includes material relating to Massachusetts governor Michael Dukakis.
91/13
American Society for the Prevention of Cruelty to Animals,
1982-08-23-1985-12-03
1982-08-23-1985-12-03
The acronym for the society is ASPCA.
91/14
Animals in Research research and correspondence,
1989-06-23-1989-06-30
1989-06-23-1989-06-30
91/15
Anti-Defamation League of the B'nai B'rith scripts,
1979-10-03
1979-10-03
92/1
Anti-smoking interview transcripts,
1986-05-22-1991-11-21
1986-05-22-1991-11-21
Transcripts of interviews with Ken McFeeley, New York City mayor Ed Koch,
Chou Wen-Chung, Hugh Wyatt of the
New York Daily News
, Robert Oxnam, Logan, Bruce, Bill Taylor, Herbert Marshall McLuhan,
Dr. Josephs, various firemen, George Bernard Shaw, Reverend Calvin D. Butts,
Victor Crawford, Lynn Schwartz, Sandy Stewart, Mark Porterfield, Bill
Ellett, Frank Veteran, Dr. C. Everett Koop, and Bob Landers.
201
Anti-smoking color photographs, circa 1980s
circa 1980s
Seventeen 4x6 inch and smaller color photographs showing a Marlboro "cowboy"
bus billboard with graffiti, "Hi ho cancer;" convenience store window ads
for Ritz, Winston, Salem, and other cigarette brands; store shelves filled
with cigarette cartons; a boy selling cigarettes behind a convenience store
counter; Tony Schwartz being interviewed at a smoking and health event; a
Salem cigarettes ad offering a "free T-shirt with 1 pack purchase;" and a
receptacle filled with cigarette butts and displaying sign," Please deposit
cigarette butts in the receptacles."
220/6
Anti-smoking postcards, posters, and
photographs, circa 1980s-1990s
circa 1980s-1990s
Three copies of a postcard (6x4 inches) and two copies of a small poster
(12x9 inches) linking smoking with impotence; two photographs of Tom Funk
anti-smoking cartoons (approximately 8 1/2x11 inches); a photograph of a
Marlboro ad showing a cowboy with horses (9x12 inches); a contact sheet of
images showing a large Marlboro sign placed above the entrance to a grocery
store (and other unidentified shots); a contact sheet containing fisheye
lens images of a large "Marlboro Country Music" banner and a photographic
print (14x 11 inches) made from one of those images; and a "Smoking
Prohibited" sign (torn along upper edge).
See also the
[
Lincoln Center scripts and research file
](LincolnCenter25) concerning the Marlboro Country Music event.
225/8-10
Anti-smoking artwork, [1980s?]
[1980s?]
Copies of anti-smoking drawings (and one printed item), possibly to be used
in posters.
225/11
Anti-smoking posters and greeting card, 1982, undated
1982, undated
One color poster (13 1/2x9 inches) and one color greeting card (7x10 inches,
open) featuring a
Far Side
drawing by Gary Larson of three dinosaurs smoking, with the caption,
"The real reason dinosaurs became extinct." The file also contains a color
poster (11x17 inches) showing a color photographic image of an unhappy man
sitting at a desk, with the captions, "Cigarettes are killing me, and I
don't even smoke" and "Rich Croland: he's too young to die" (additional text
also included).
92/2
Anti-smoking research materials, 1960s-1993-09-08
1960s-1993-09-08
Vintage TV and radio smoking ads in script form, interviews with smoking
victims, and an essay by Rachel Lynn, "The Effects of Secondhand Smoke on
the Non-smoker."
Anti-smoking scripts, 1985-1993
1985-1993
92/3
No sponsor, 1988-01-25-1993-08-30
1988-01-25-1993-08-30
General scripts without a sponsor.
92/4
Sponsors, 1985-08-27-1986-12-03
1985-08-27-1986-12-03
Scripts from the following sponsors: American Cancer Society, R.J.
Reynolds, WMCA, American Lung Association, American Heart Association,
People for a Smoke-Free Indoors, Doctors Ought to Care, Bantron, Bowery
Savings Bank, CUNY (City University of New York), and Empire Blue Cross
and Blue Shield. This group of scripts was purposefully kept together by
Tony Schwartz.
Copies of the scripts may also be found in their related client
folders.
92/5
Arlington County, Virginia, Police Department letters,
1981-02-27-1987-04-07
1981-02-27-1987-04-07
Two letters.
92/6
Arson on W. 56th Street scripts and correspondence,
1984-10-27-1984-11-14
1984-10-27-1984-11-14
Concerns an arsonist who set a fire that killed a three-year-old girl.
Association of Independent Colleges and Universities of
Massachusetts, 1980-1986
1980-1986
The association's acronym is AICUM.
92/7
Scripts, correspondence, and research,
1982-02-07-1986-07-21
1982-02-07-1986-07-21
92/8
Correspondence and research, 1980-09-18-1985-11-12
1980-09-18-1985-11-12
92/9
Bantron scripts and correspondence,
1983-12-31-1986-11-03
1983-12-31-1986-11-03
See also
[
Compoz
](Compoz26) in Schwartz's commercial clients material.
93/1
Rabbi Jack Bemporad correspondence, 1992-04-1992-02-19
1992-04-1992-02-19
Bemporad was rabbi of Temple Israel in Lawrence, New York.
93/2
Biotechnology Industry Organization scripts,
1993-05-25-1993-05-28
1993-05-25-1993-05-28
93/3
Bowery Savings Bank anti-smoking scripts, 1986-04-28
1986-04-28
93/4
Bread for the World Educational Fund scripts,
1983-08-02
1983-08-02
93/5
Brooklyn College Students scripts, 1992-10-30
1992-10-30
93/6
Reverend Calvin Butts scripts regarding a Phillip Morris billboard,
1990-06-16-1990-06-19
1990-06-16-1990-06-19
93/7
Center for Auto Safety scripts and research,
1980-07-10-1980-08-26
1980-07-10-1980-08-26
93/8
Center for Science in the Public Interest script, research, and
correspondence, 1982-02-12-1995-04-12
1982-02-12-1995-04-12
93/9
Center to Prevent Handgun Violence scripts and
report, 1987-08-27-1990-06-12
1987-08-27-1990-06-12
Scripts and an American Federation of Television and Radio Artists HR
report.
Intended for voice actors: Dan Ingram, Bob Landers, and Maureen
Donnelly.
See also
[
Handgun Control, Inc.
](HandgunControl25)
Children's Defense Fund, 1990-1992
1990-1992
93/10
Scripts,
1991-12-12-1992-10-02
1991-12-12-1992-10-02
See also
[
AIDS book
](AIDSbook25).
93/11
Correspondence and research, 1991-03-14-1992-10-02
1991-03-14-1992-10-02
93/12
Research, 1990-03-19-1990-07-28
1990-03-19-1990-07-28
93/13
Citizens Against Casino Gambling scripts, 1994-10-21
1994-10-21
Directed by Joe Napolitan; voice actor: Bob Landers.
Citizens Against Tobacco Smoke
See
[
Citizens for a Tobacco Free Society
](CitTobaccoFree25).
93/14
Citizens for a Nuclear Freeze, and Sane script,
1983-05-10
1983-05-10
"Brought to you by Citizens for a Nuclear Freeze, and Sane."
93/15
Citizens for a Safer New York scripts,
1990-09-12-1990-09-14
1990-09-12-1990-09-14
Intended for voice actor: Bob Landers.
See also the
[
Media Peace Corps
](MediaPeaceCorps25).
93/16-17
Citizens for a Tobacco-Free Society
correspondence and research, 1985-04-14-1995-12-13
1985-04-14-1995-12-13
The organization's acronym is CATS.
Also called Citizens Against Tobacco Smoke.
93/18
Citizens for Media Literacy correspondence,
1993-03-12
1993-03-12
See also
[
Center for Media Literacy
](MediaLit14) in Series 1 and [
Center for Media and Values
](MediaValues41) in Series 4.
94/1
Citizens for Socially Responsible Government scripts and research,
1987-09-19
1987-09-19
94/2
Citizens for Sunday Shopping scripts, undated
undated
94/3
Citizens Who Want to Walk the Streets, Visit the Parks, and Go to
Work in Safety scripts, undated
undated
94/4
City of New York Parks & Recreation correspondence,
1984-06-11
1984-06-11
94/5
City Police Department scripts, 1990-04-06-1990-04-07
1990-04-06-1990-04-07
Intended for voice actor: Bob Landers.
94/6
Clean Air Act correspondence and research,
1989-04-18-1989-09-15
1989-04-18-1989-09-15
94/7
Clearwater / Indian Point Project scripts,
1980-03-11-1997-08-06
1980-03-11-1997-08-06
Intended for voice actor: Michaela Schwartz.
94/8
Coalition for a Healthy New Jersey scripts, 1992-10-30
1992-10-30
Intended for voice actor: Michaela Schwartz.
94/9
Coalition for a Smoke-Free City scripts,
1997-08-21-1997-08-22
1997-08-21-1997-08-22
Intended for voice actor: Dan Ingram. Anti-smoking.
229/7
Coalition for a Smoke-Free City posters, circa 1987, 1994, and
undated
circa 1987, 1994, and undated
Posters sponsored, at least in part, by the Coalition for a Smoke-Free City.
The first, 22x19 inches, was designed by "B. Hair, 12th grade finalist,
SmokeFree America Ad Contest," and shows a woman with damaged teeth and red
eyes holding a cigarette; text: "Virginia Slime. You've come the wrong way,
baby!" The second, 22x19 inches (two copies), is a watercolor of a skeleton
in cowboy clothing lighting a cigarette for a black child as both stand in a
graveyard; text: "They used to make us pick it. Now they want us to smoke
it." At lower right: "Herschberger '94." The third, 22x19 1/2 inches, is a
chart showing that "Tobacco kills more Americans each year than alcohol,
cocaine, crack, heroin, car accidents, homicide, suicide, fires, and AIDS
combined."
94/10
Coalition for Soviet Jewry scripts, 1990-03
1990-03
94/11
Coalition for Zoning Law Enforcement scripts,
1989-03-24-1989-03-27
1989-03-24-1989-03-27
Intended for voice actor: Alan Bleviss.
94/12
Coalition of Uniformed Services scripts,
1980-06-17-1980-06-18
1980-06-17-1980-06-18
94/13
Coalition to Save Naumburg Bandshell scripts, correspondence, and
research, 1992-01-13-1993-07-12
1992-01-13-1993-07-12
Intended for voice actor: Alan Bleviss.
94/14
Committee for Accuracy in Middle East Reporting research and
correspondence, 1991-08-1992-04-29
1991-08-1992-04-29
The group's acronym is CAMERA.
94/15
Commission for a Healthy New York research, 1995-05-15
1995-05-15
94/16
Committee for National Health Insurance contract,
1990-08-22
1990-08-22
94/17
Committee for Socially Responsible Investment scripts, research, and
correspondence, 1992-01-28-1992-02-11
1992-01-28-1992-02-11
Includes an American Federation of Television and Radio Artists HR
report.
Intended for voice actor: Bob Landers.
94/18
Committee to Keep Martin Luther King Way script,
1987-10-27
1987-10-27
94/19
Community Service Society scripts and research,
1991-05-31-1991-06-27
1991-05-31-1991-06-27
94/20
Competitive Long Distance Coalition script and reports,
1995-04-03-1995-11-02
1995-04-03-1995-11-02
Includes American Federation of Television and Radio Artists HR reports.
94/21
Concerned American Families for Democratic Values script ideas,
1995
1995
Script ideas from Brian O'Shaughnesey.
94/22
Concerned Friends of Physical Education scripts,
correspondence, and reports, 1993-03-31-1993-04-23
1993-03-31-1993-04-23
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actor: Kayla Schwartz.
See also
[
City University of New York (CUNY) Health
](CUNYclient26).
94/23
Concerned Students and Teachers of John Jay College
script, undated
undated
Intended for voice actor: Bob Landers.
See also
[
John Jay College of Criminal Justice
](JohnJay25) in the PSA clients series, [
John Jay College teaching-related materials
](JohnJay210), and the [
John Jay College subject file
](JohnJay41).
94/24
Covenant House Nineline scripts, correspondence, and research,
1999-05-01-1999-05-14
1999-05-01-1999-05-14
94/25
Creating a University Smoke-Free Environment correspondence,
1986-06-17-1986-11-05
1986-06-17-1986-11-05
The group's acronym is CAUSE.
94/26
Crimestoppers scripts, report, and contracts,
1990-06-05-1990-10-15
1990-06-05-1990-10-15
Includes an American Federation of Television and Radio Artists HR
report.
Intended for voice actors: Bob Landers, Alan Bleviss.
94/27
Cultural Institutions Group scripts, correspondence, and research,
1991-06-18-1992-03-04
1991-06-18-1992-03-04
94/28
City University of New York (CUNY) anti-smoking scripts,
1986-04-28
1986-04-28
94/29
David's Island research and correspondence,
1989-10-29-1990-02-11
1989-10-29-1990-02-11
94/30
Department of Buildings, City of New York scripts and
correspondence, 1986-04-01-1986-04-02
1986-04-01-1986-04-02
94/31
Department of Environmental Protection, City of New York scripts,
correspondence, and research, 1985-08-14-1985-11-14
1985-08-14-1985-11-14
94/32
Department of Investigation scripts and research,
1983-03-23-1989-03-10
1983-03-23-1989-03-10
Intended for voice actors: Alan Bleviss, Commissioner Kevin Frawley.
Doctors Ought to Care, 1977-1994
1977-1994
The organization's acronym is DOC. Anti-smoking material.
See also
[
Martin Himmel Health Foundation scripts
](HimmelScripts127_4), [
KLBJ radio
](KLBJ26),
95/1
Scripts,
1988-12-12-1994-09-12
1988-12-12-1994-09-12
Scripts and an American Federation of Television and Radio Artists HR
reports.
Intended for voice actors: David Goerlitz and Bob Landers.
See also
[
David Goerlitz materials
](Goerlitz25), [
Michigan Billboards
](MichBillboards25), [
American Cancer Society
](AmCancer25), and [
American Marketing Association
](AmMarketing25).
95/2
Anti-smoking research, 1977-09-06-1987-07
1977-09-06-1987-07
95/3
Anti-smoking correspondence and research,
1981-04-1992-08
1981-04-1992-08
95/4
Anti-smoking scripts, correspondence, and research,
1985-11-05-1993-08-31
1985-11-05-1993-08-31
Dr. Alan Blum. Includes interview transcripts.
220/7
Anti-smoking poster, circa 1977-circa 1987
circa 1977-circa 1987
Black and white poster, 14x11 inches, mounted on a foam board.
229/8
Anti-smoking posters, circa mid 1970s, 1992
circa mid 1970s, 1992
Two anti-smoking posters, both color, from Doctors Ought to Care. The
first, 22x14 inches, shows a young man, wearing a partially unbuttoned
shirt, with a cigarette stuck in his nose; text: "I smoke for smell." The
second, 24x13 inches, shows the Disney animated cartoon character, the
Little Mermaid, on a tennis court attempting to bat away two sharks with
a tennis racquet; text: "Doc presents Emphysema Slims ... You've coughed
up long enough, baby! Kick the tobacco companies out of sports" (D.
Minkler, 1992).
95/5
Dog Owners scripts, undated
undated
95/6
EMT's and Paramedics of Local 2507 scripts and reports,
1992-10-19-1996-01-12
1992-10-19-1996-01-12
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actor: Dan Ingram.
95/7
Energy Conservation Coalition scripts, 1988-03-31
1988-03-31
95/8
Environmental Action's PAC scripts and research,
1986-10-28-1988-08-18
1986-10-28-1988-08-18
95/9
ERAmerica correspondence, undated
undated
Federal Trade Commission, 1972-1979
1972-1979
95/10-12
Scripts, correspondence, and research,
1972-07-06-1979-02-05
1972-07-06-1979-02-05
96/1
Reports, 1975-11-1978-03-20
1975-11-1978-03-20
96/2
Remarks and testimonies of Michael Pertschuk
and Tony Schwartz, 1978-01-19-1978-04-07
1978-01-19-1978-04-07
See also Pertschuk's [
correspondence
](Pertschuk22), [
public service announcement files
](Pertschuk25), and [
subject files
](Pertschuk41).
96/3
Frank Field scripts, correspondence and research,
1987-10-01-1994-06-29
1987-10-01-1994-06-29
Materials are concerned with fire safety.
First Alert, 1973-1995
1973-1995
96/4
Invoices, report, contract, 1993-06-30-1994-08-03
1993-06-30-1994-08-03
Scripts, an American Federation of Television and Radio Artists HR
report, and a contract.
Intended for voice actor: Alan Bleviss.
96/5
Literature on Carbon Monoxide Poisoning materials,
1973-1993
1973-1993
Large bound book of articles.
96/6
Scripts and research,
1993-01-13-1995-02-17
1993-01-13-1995-02-17
See also
[
SmokeFree Educational Services
](SmokeFreeEd25), [
Patrolmen's Benevolent Association
](PBA25), and [
City University of New York (CUNY) Health
](CUNYclient26).
96/7
Research articles and statistics,
1994-02-07-1995-01-26
1994-02-07-1995-01-26
96-97
Research materials, 1993-04-27-1995-09-30
1993-04-27-1995-09-30
96
(1 folder)
97
(1 folder)
Radio transcripts from various stations.
97/2
Florence and John Schumann Foundation scripts, correspondence, and
research relating to water conservation, 1991-04-1992-10-05
1991-04-1992-10-05
Groups involved include: Hudson River Sloop, Clearwater Inc., Westchester
Land Trust, Citizens Campaign for the Environment, Open Space Institute,
Sterling Forest Preservation, Tip of the Mitt Watershed Council, Hudson
River NERR, New Jersey Sierra Club, Appalachian Mountain Club, Passaic River
Coalition, Ramapo River Committee, Tuxedo, Skylands Clean, New York New
Jersey Trail Conference, and Long Island Soundkeeper Fund, Inc.
97/3
Food and Drug Administration materials,
1994-03-25-1996-08-28
1994-03-25-1996-08-28
97/4
Food and Hunger Hotline research, 1988-02-21-1993-09-20
1988-02-21-1993-09-20
Includes an interview with homeless Korean veteran John Harrington.
Food and Water, Inc., 1975-1996
1975-1996
Also known as MDI, Inc.
97/5
Scripts, correspondence, and research,
1988-11-30-1996-03-13
1988-11-30-1996-03-13
Includes newspaper articles and American Federation of TV and Radio
Artists HR reports.
Intended for voice actor: Bob Landers.
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21)
97/6
Correspondence and research, 1975-02-1988-05-19
1975-02-1988-05-19
MJI Broadcasting, Inc. correspondence.
97/7
Forum for Environmental Stewardship scripts,
1990-04-06-1990-04-07
1990-04-06-1990-04-07
Intended for voice actor: Bob Landers.
97/8
Fund for New Priorities scripts, correspondence, and research,
1991-01-08-1991-01-11
1991-01-08-1991-01-11
Intended for voice actor: Alan Bleviss.
Funded by Military Families Support Network.
97/9
The Fund for Secure Energy materials,
1980-02-06-1983-11-09
1980-02-06-1983-11-09
The fund's acronym is FUSE.
97/10
Garbage scripts, 1990-03-09
1990-03-09
Intended for voice actor: Bob Landers.
97/11
Gay Men's Health Crisis scripts, research, and correspondence,
1990-12-21-1992-02-14
1990-12-21-1992-02-14
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actors: Hattie Winston, Carol Emshoff, Alan Bleviss,
Cookie Ruffino.
Funded by Families Concerned about AIDS.
97/12
Rudolph Giuliani's drug campaign scripts, correspondence, and
research, 1985-02-01-1986-12-08
1985-02-01-1986-12-08
See also Patrolmen's Benevolent Association, Kaiser Medical Foundation,
United Bank of Austin, and 1-800-COCAINE.
98/1
David Goerlitz articles, transcripts, and scripts,
1988-12-05-1990-04-14
1988-12-05-1990-04-14
Anti-smoking materials relating to the former "Winston Man."
See also
[
American Cancer Society
](AmCancer25) and [
Doctors Ought to Care, Goerlitz scripts
](DoctorsOught25951).
98/2-3
Greater New York Hospital Association scripts, correspondence, and
other material, 1984-11-07-1986-04-23
1984-11-07-1986-04-23
Includes research materials and information about St. Vincent's
Hospital.
98/4
Materials relating to the Greater Philadelphia Urban Affairs
Coalition Program on Crime and Criminal Justice,
1991-04-19-1991-09-17
1991-04-19-1991-09-17
98/5
Greenmarket scripts, correspondence, and other materials,
1987-08-01-1998-08-27
1987-08-01-1998-08-27
Includes research and billing items.
Materials relating to the Group Against Smoking
Pollution, 1986-1989
1986-1989
The group's acronym is GASP.
See also
[
People for a Smoke-Free Indoors
](SmokeFreeIndoors25).
98/6
Massachusetts correspondence and research,
1986-05-08-1987-09-20
1986-05-08-1987-09-20
98/7
New Jersey correspondence and research,
1986-10-14-1989-06-21
1986-10-14-1989-06-21
98/8
Virginia correspondence and research,
1986-04-1989-07
1986-04-1989-07
98/9
Guiding Eyes for the Blind scripts, correspondence, and research,
1992-04-26-1993-05-21
1992-04-26-1993-05-21
Handgun Control, Inc., 1987-1992
1987-1992
See also
[
Center to Prevent Handgun Violence
](CtrPreventGun25).
98/10
Scripts and correspondence, 1989-02-09-1992-10-23
1989-02-09-1992-10-23
Includes American Federation of Television and Radio Artists HR
reports.
Intended for voice actors: Bob Landers, Dan Ingram, Alan Bleviss.
99/1
Scripts, correspondence, and research materials,
1990-04-09-1992-10-21
1990-04-09-1992-10-21
Includes a color magazine ad.
99/2
Scripts and correspondence, 1991-05-17-1991-11-07
1991-05-17-1991-11-07
99/3
Research materials, 1987-04-02f-1988-08-29
1987-04-02f-1988-08-29
99/4
Scripts and research materials,
1987-06-05-1988-03-14
1987-06-05-1988-03-14
99/5
Scripts, correspondence, and research materials,
1988-11-16-1990-01-29
1988-11-16-1990-01-29
99/6
Handgun Violence Prevention Program report, 1986-08
1986-08
99/7
Harvard School of Public Health research materials, scripts, and
correspondence, 1985-01-1988-04
1985-01-1988-04
Seat belt safety material.
99/8
Healthcare Crisis Taskforce scripts, 1990-03-23
1990-03-23
Intended for voice actor: Terry Beirn.
99/9
Holocaust Memorial Museum of Jewish Heritage scripts and
correspondence, 1988-01-18-1988-02-03
1988-01-18-1988-02-03
100/1
Holyoke Energy Recovery Company scripts, research, and
correspondence, 1985-07-19-1985-10-18
1985-07-19-1985-10-18
100/2
Home Port Information Task Force scripts, research, and
correspondence, 1984-12-03-1985-10-25
1984-12-03-1985-10-25
100/3
Home Recording Rights Coalition correspondence, bill, and notes,
1990-03-22
1990-03-22
Concerns H.R. 4096.
100/4
Housing Control of New York scripts and research materials,
1983-06-22-1983-07-13
1983-06-22-1983-07-13
100/5
Hudson River Sloop Clearwater research materials,
1992-05-21-1992-06-21
1992-05-21-1992-06-21
100/6
The Human Society of the U.S. Wildlife Land Trust scripts,
correspondence, and reports, 1995-02-16-1997-11-26
1995-02-16-1997-11-26
Includes American Federation of Television and Radio Artists HR reports.
100/7
Indiana State Board of Health scripts and correspondence,
1989-11-14-1992-01-03
1989-11-14-1992-01-03
Patrick Reynolds, anti-smoking material.
100/8
Insurance Information Institute scripts and correspondence,
1986-09-08-1990-11-16
1986-09-08-1990-11-16
100/9
International Ladies Garment Workers Union scripts and
correspondence, 1981-05-02-1981-11-01
1981-05-02-1981-11-01
100/10
International Safeblood Foundation research,
1987-04-07-1998-08-20
1987-04-07-1998-08-20
100/11
Ariana Jaffee anti-smoking script, undated
undated
John Jay College of Criminal Justice,
1976-1995
1976-1995
See also
[
Concerned Students and Teachers of John Jay
College
](CSTJJC25), [
Schwartz's John Jay College teaching-related
materials
](JohnJay210), and the [
John Jay College subject file
](JohnJay41).
100/12
Scripts and research regarding building for rent,
1988-07-22-1988-09-28
1988-07-22-1988-09-28
100/13
Scripts and correspondence regarding federal grants,
1976-11-01-1990-05-25
1976-11-01-1990-05-25
100/14
Enrollment-related scripts, correspondence, and research,
1977-05-04-1995-02-01
1977-05-04-1995-02-01
100/15
Interview materials, 1978-08-1979-04-26
1978-08-1979-04-26
Includes drafts of the interview questions, as well as maps showing crime
percentages in the John Jay College neighborhood.
Interviews conducted by Ronald McVey.
202
Color photographs of John Jay College buildings and neighborhood,
circa 1970s or 1980s
circa 1970s or 1980s
Twenty-four 3 1/2x5 inch color photographs showing children playing with
broken chunks of concrete outside a college building, building entrances
and windows, and graffiti on brick walls.
Photographic prints correspond to negatives in box 204/60-66.
204/60-66
Color negatives of John Jay College buildings and neighborhood,
circa 1970s or 1980s
circa 1970s or 1980s
Seven 35 mm color negative strips showing children playing with broken
chunks of concrete outside a college building, building entrances and
windows, and graffiti on brick walls.
Negatives correspond to photographic prints in box 202.
101/1
Joint Center for Political Studies correspondence,
1981-05-07
1981-05-07
101/2
Kaiser Family Fund proposal from Tony Schwartz,
1985-05-20
1985-05-20
101/3
Kids Against Public Smoking script,
1989-02-16-1989-02-22
1989-02-16-1989-02-22
Intended for voice actor: Bob Landers. Anti-smoking.
See also
[
Smoking Control Advocacy Resource Center
](AdvInst25).
101/4
KKAR-AM correspondence, 1992-11-06
1992-11-06
101/5
KLBJ-AM correspondence and interview transcript,
1983-03-11-1991-01-23
1983-03-11-1991-01-23
Correspondence and transcript of an interview with Ted Smith on
The Secrets of Effective Radio Advertising
.
101/6
Lee Korobkin contract, 1992-02-14-1992-01-24
1992-02-14-1992-01-24
Concerns organ donation.
101/7
KVET-Kase Broadcasting scripts and correspondence,
1993-11-18-1994-02-03
1993-11-18-1994-02-03
101/8
Lake Minnewaska scripts, correspondence, and research regarding
property rights, 1986-01-1986-04-22
1986-01-1986-04-22
101/9
League of Women Voters research material,
1991-01-1991-04
1991-01-1991-04
101/10
League of Voluntary Hospital and Homes of New York scripts,
correspondence, and research, 1984-07-19-1984-08-08
1984-07-19-1984-08-08
101/11
Lincoln Center scripts and research,
1986-07-14-1987-02-09
1986-07-14-1987-02-09
Anti-smoking material in response to a Marlboro Country Music event.
See also a
[
photographic print of the Marlboro Country Music
event banner
](MarlboroBanner25) in box 220/6.
101/12
Local 144 scripts and report, 1996-07-22-1996-07-23
1996-07-22-1996-07-23
Includes an American Federation of Television and Radio Artists HR
report.
101/13
Local 802 Musicians' Union scripts,
2000-06-22-2000-07-13
2000-06-22-2000-07-13
101/14
Scripts, correspondence, and other materials
relating to Alison Gertz and the Love Heals campaign,
1989-03-11-1989-07-28
1989-03-11-1989-07-28
Contains scripts, correspondence, interview transcripts, and research.
Love Heals is a campaign to educate the public about AIDS; Alison (Ali)
Gertz was its spokesperson.
See also
[
Martin Himmel Health Foundation
](HimmelHealth26).
101/15
Maine Nuclear Referendum Committee scripts, correspondence, and
research, 1982-07-21-1982-09-09
1982-07-21-1982-09-09
101/16
Massachusetts Anti-Tobacco Project correspondence and research
material, 1993-07-09-1993-08-11
1993-07-09-1993-08-11
101/17
Massachusetts Saving Lives Program scripts concerning designated
drivers, 1988-08-26-1988-12-30
1988-08-26-1988-12-30
Also known as Massachusetts Safe Driving Program.
Intended for voice actor: Bob Landers.
101/18
Ken McFeeley obituaries, articles, and other
material, 1986-05-20-1989-05-10
1986-05-20-1989-05-10
Obituaries, articles, scripts, transcripts, and agreements concerning Ken
McFeeley, a New York City policeman (and friend of Tony Schwartz) who died
of smoking-related lung cancer in October 1986.
See also the [
New York City Police Department materials relating
to Ken McFeeley
](NYCMcFeeley25), the [
Martin Himmel Health Foundation
](HimmelHealth26), and the [
Patrolmen's Benevolent Association McFeeley
file
](PBAMcFeeley25).
101/19
Media Insights scripts, 1994-01-17
1994-01-17
101/20
Michigan Ballot Initiative scripts, correspondence, and research,
1989-12-08-1994-02-28
1989-12-08-1994-02-28
Anti-smoking effort; includes research material for Alcoholics
Anonymous.
101/21
Michigan Billboards, Doctors Ought to Care
script, 1998-09-01
1998-09-01
Intended for voice actor: Bob Landers.
See also
[
Doctors Ought to Care
](DoctorsOught25951).
101/22
Michigan Education Association script, undated
undated
101/23
Minnesota Moms for Healthy Babies correspondence,
1990-10-25-1990-10-26
1990-10-25-1990-10-26
101/24
Missing Person, Cathlene Fannin script, 1989-12-27
1989-12-27
102/1
MQN Productions anti-smoking research and correspondence,
1993-06-24-1993-10-04
1993-06-24-1993-10-04
Includes lists of cigarette radio campaigns.
102/2
NAACP Special Contribution Fund correspondence, photos, and scripts,
1967-01-04
1967-01-04
Includes 20 photos of impoverished families.
102/3
NARAL Foundation Education Project correspondence, research, and
script relating to abortion rights education.,
1980-01-19-1980-10-07
1980-01-19-1980-10-07
102/4
National AIDS Hotline scripts for the PTAAA (People Taking Action
Against AIDS ) Ads Against AIDS campaign, 1992-06-18
1992-06-18
102/5
National ALS Foundation scripts and research,
1979-04-1982-08-11
1979-04-1982-08-11
102/6
National Endowment for the Arts script, 1989-08-07
1989-08-07
102/7
National Health Lung Study correspondence, research, and scripts,
1987-02-16-1988-04-11
1987-02-16-1988-04-11
Contact: Ted Klein.
102/8
National Highway Traffic Safety Administration script,
2000-11-17-2000-12-11
2000-11-17-2000-12-11
See also ABC radio network.
102/9
National Hospital Workers Union, 1199 scripts,
1981-07-02
1981-07-02
102/10
National Law Enforcement Officers Memorial Fund, Inc. letter,
1990-03-13
1990-03-13
102/11
National Victim Center correspondence,
1997-09-12-1997-09-25
1997-09-12-1997-09-25
102/12
Newington Children's Hospital scripts, correspondence, and other
material, 1988-1990-04-27
1988-1990-04-27
Scripts, correspondence, research, and contracts.
Intended for voice actors: Bob Landers, Emilio Del Pozo, Toby Tarnow.
102/13
New Jersey Environmental Federation interview transcript,
1988-05-06
1988-05-06
102/14
New Jersey Group Against Smoking Pollution scripts,
1991-02-21
1991-02-21
Intended for voice actor: Bob Landers.
102-103
New York City Board of Education health education reports,
1969-1983
1969-1983
New York City Department of Health, 1985-2002
1985-2002
103/2
Scripts, 1985-06-17-1987-11-02
1985-06-17-1987-11-02
103/3
Clean Indoor Air Act material, 1988-03-17-2002-12-02
1988-03-17-2002-12-02
Anti-smoking scripts, correspondence, and research.
225/12
Smoking-related signs, [1980s?]
[1980s?]
Two copies (each) of two glossy smoking-related signs, each 10 1/2x10 1/2
inches. File also includes a bookmark-sized (2 1/2x6 1/2 inches) card
with the text, "Please do not smoke in bed. The ashes on the sheet may be
your own."
New York City Fire Department,
1982-1993
1982-1993
See also
[
NYMRAD awards
](NYMRAD13).
103/4
Scripts, correspondence, and research,
1982-07-26-1993-03-09
1982-07-26-1993-03-09
103/5-6
Fire prevention radio spots, 1982-11-11-1983-08-10
1982-11-11-1983-08-10
Letters from other fire stations around the U.S. and Canada requesting
copies of public service radio spots made by Schwartz for the New York
City Fire Department. Includes a flier advertising the spots.
103/7
New York City Police Department materials
relating to Ken McFeeley, 1986-08-12-1990-10-18
1986-08-12-1990-10-18
Anti-smoking materials, including scripts and correspondence.
New York City policeman Ken McFeeley died of smoking-related lung cancer in
October 1986.
See also
[
Ken McFeeley
](McFeeley25), the [
Martin Himmel Health Foundation
](HimmelHealth26), and the [
Patrolmen's Benevolent Association material on
McFeeley
](PBAMcFeeley25).
103/8
New York City Police Foundation, Inc. letter,
1977-12-06
1977-12-06
103/9
New York City Public Development Corporation materials,
1988-05-09-1988-06-08
1988-05-09-1988-06-08
103/10
New York City Water Department scripts, 1993-06-25
1993-06-25
103/11
New York Commission Against Crime materials,
1982-06-1982-10-21
1982-06-1982-10-21
103/12
New York Fire Safety Foundation materials, 1986-07-28
1986-07-28
104/1
New York Health Care Crisis Association scripts, correspondence, and
research, 1985-05-17-1985-06-24
1985-05-17-1985-06-24
New York Medical Liability Reform Coalition, 1976-1985
1976-1985
104/2-3
Scripts, correspondence, and research materials,
1976-01-1985-06-05
1976-01-1985-06-05
104/4
Research materials, 1984-03-02-1985-05-13
1984-03-02-1985-05-13
104/5
Scripts and research materials,
1983-04-14-1985-02-04
1983-04-14-1985-02-04
104/6
New York's Finest Foundation scripts and correspondence,
1983-10-06
1983-10-06
104/7
New York State Martin Luther King, Jr, Commission scripts and
correspondence, 1982-10-15-1985-12-16
1982-10-15-1985-12-16
104/8
New York Women Against Rape materials,
1984-09-07-1984-09-13
1984-09-07-1984-09-13
Non-Smokers' Rights Association, 1983-1989
1983-1989
104/9
Scripts, correspondence, and research materials,
1987-05-21-1987-12-02
1987-05-21-1987-12-02
105/1
Correspondence and research materials,
1983-11-1989-01-13
1983-11-1989-01-13
229/9
Poster of two newspaper anti-smoking ads, 1986-09-17
1986-09-17
Black and white poster, 23x13 inches, showing two ads that appeared in
Canadian newspapers on September 17, 1986. One side of the poster, with
text in French, features an ad that appeared in the Montreal newspaper
Le Devoir
; the other, in English, displays a different ad that appeared
the
Montreal Gazette
.
105/2
Letters concerning a National Public Radio interview about smoking,
1988-03-02-1988-03-23
1988-03-02-1988-03-23
Letters in response to the NPR interview, including a large distribution
letter from Philip Morris. Anti-smoking.
105/3
Office of Smoking and Health, Texas, contract correspondence,
1993-06-11
1993-06-11
Anti-smoking.
105/4
Ogilvy and Mather television script for gun control,
1990-10-24
1990-10-24
Advertising agency based in New York City.
105/5
Organ Donor Awareness scripts and reports,
1992-02-18-1992-04-17
1992-02-18-1992-04-17
Scripts and American Federation of Television and Radio Artists HR reports.
Includes materials relating to: New York Regional Transplant Program, New
England Organ Bank, Organ Donor Group, Association of Organ Procurement
Organizations, Association of Organ Transplant Organizations, United Network
for Organ Sharing, and Coalition on Donation.
Intended for voice actors: Alan Bleviss, Bob Landers.
105/6
Patrick Reynolds Foundation for a Smokefree
America scripts, promotional items, and other material,
1988-11-04-1989-08-29
1988-11-04-1989-08-29
Also includes transcripts, correspondence regarding an award for a Patrick
Reynolds commercial from the International Film and Television Festival of
New York, 1988, and eight portrait photos of Reynolds.
See also the
[
R.J. Reynolds family
](ReynoldsFamily25).
Patrolmen's Benevolent Association of the City of New
York, 1981-1994
1981-1994
The association's acronym is PBA.
See also
[
NYMRAD (New York Market Radio Association)
awards
](NYMRAD13), [
1010 WINS radio scripts
](WINSscripts25), an [
article about Tony Schwartz
](PBAarticle14) by Miguel Ongay in
New York's Finest
, and the [
PBA subject file
](PBA41).
105/7
New Concepts of Communication,
1984-03-08-1984-06
1984-03-08-1984-06
Two drafts dated March 8 and June, 1984.
See also
[
Ken McFeeley
](McFeeley25), the [
New York City Police Dept. material on
McFeeley
](NYCMcFeeley25), and the [
Martin Himmel Health Foundation
](HimmelHealth26).
105/8
Scripts and AFTRA reports, 1989-02-16-1994-07-19
1989-02-16-1994-07-19
106/1
Research materials, 1989-03-27-1993-08-01
1989-03-27-1993-08-01
Some correspondence and notes.
106/2
Scripts and research materials,
1983-06-20-1986-06-20
1983-06-20-1986-06-20
Includes
New York's Finest
magazines from 1987.
106/3
Scripts and research materials, 1980-08-1983-07-25
1980-08-1983-07-25
106/4
Scripts and research materials,
1984-11-29-1988-05-19
1984-11-29-1988-05-19
Includes scripts and other materials relating to the Eleanor Bumpers
controversy.
220/8
Photographs of police officers rescuing people, circa mid
1980s
circa mid 1980s
Thirteen black and white photographic prints, 13x9 inches and smaller,
relating to spots addressing the 1984 Eleanor Bumpers controversy.
225/13
Photographs of police officers in the line of duty, circa
1980s
circa 1980s
Six black and white photographic prints, 14x11 inches and smaller,
probably relating to spots addressing the 1984 Eleanor Bumpers
controversy. Also includes a photocopy (17 x11 inches, in two pieces
taped together) of an advertisement for the PBA that includes several of
the photographs, and two copies (not identical) of a color poster or sign
for the PBA (15x11 1/2 inches) that shows a police officer with blood on
his shirt sprawled across a sidewalk.
106/5
Scripts, correspondence, and research materials,
1980-08-27-1983-06-29
1980-08-27-1983-06-29
Includes a list of PBA tapes made by Schwartz and letters from listeners
agreeing about a certain campaign.
106/6
International Radio Festival of New York awards,
1984-07-1994-09-13
1984-07-1994-09-13
Articles on awards Schwartz received for his Patrolmen's Benevolent
Association radio commercials, including "Two Cops" (aka "Two Officers"),
1984.
See also
[
SmokeFree Educational Services
](SmokeFreeEd25) and "Two Cops" photographs (below).
225/14
Photographs taken from "Two Cops" PBA spot produced by Tony
Schwartz, circa 1984
circa 1984
Two 8x10 inch and four 11x14 inch black and white photographic prints
taken from a Tony Schwartz PBA spot that garnered him an International
Radio Festival of New York award in 1984. The spot was also known as "Two
Officers."
See also International Radio Festival of New York award file, above.
106/7
Scripts, 1981-1984
1981-1984
228
Boxing Team jacket, undated
undated
A purple satin jacket that presumably was given to Tony Schwartz. The
front is embroidered "Champions of Cops, Ken McFeeley & Tony
Schwartz." The back shows an image of a police badge and the text "The
Fighting Finest, City of New York Police, PBA, Boxing Team."
See also
[
Ken McFeeley
](McFeeley25) files.
106/8
Peace Corps scripts and research, 1985-09-04-1985-10-14
1985-09-04-1985-10-14
107/1
Pennsylvanians for the Right to Choose Life scripts, correspondence,
and research, 1981-06-18-1981-07-01
1981-06-18-1981-07-01
People for a Smoke-Free Indoors,
1986-1989
1986-1989
See also the
[
Group Against Smoking Pollution (GASP)
](GASP25).
107/2
Scripts, correspondence, and interviews,
1987-10-29-1989-10-20
1987-10-29-1989-10-20
Includes materials relating to the group's chairman, Dr. William G.
Cahan. Scripts include a message for Kansas Senator Robert Dole and
Massachusetts Governor Michael Dukakis.
107/3
Scripts, correspondence, and research materials,
1986-03-04-1988-08-05
1986-03-04-1988-08-05
Two anti-smoking buttons are included.
202
Color photographs of People for a Smoke-Free Indoors members at
Tony Schwartz's home studio, circa 1986
circa 1986
Six 4x6 inch color photographs of group members meeting in Tony
Schwartz's home studio.
107/4
Scripts and correspondence, 1987-11-18-1988-12
1987-11-18-1988-12
107/5
Scripts, correspondence, and research materials,
1986-06-03-1988-07-03
1986-06-03-1988-07-03
Material on Joe Cherner and New York City Mayor Ed Koch.
107/6
Correspondence and research materials,
1986-10-16-1987-03-19
1986-10-16-1987-03-19
107/7
Scripts, articles, and correspondence relating to Mayor Ed Koch,
1986-03-22-1986-07-02
1986-03-22-1986-07-02
107/8
Anti-smoking contest, 1988-01-20-1988-04-22
1988-01-20-1988-04-22
202
Color photographs of posters exhibited for anti-smoking contest,
circa 1988
circa 1988
Twenty-three 4x6 inch color photographs of anti-smoking posters.
People for the American Way, 1980-1990
1980-1990
108/1-2
Scripts and research materials, 1981-1987-09-15
1981-1987-09-15
Includes a large packet on the Peace Corps from 1981 celebrating its 20th
anniversary.
108/3
Scripts, correspondence, and research materials,
1986-05-13-1990-06-14
1986-05-13-1990-06-14
108/4
Scripts, correspondence, and research materials,
1980-08-22-1980-11-09
1980-08-22-1980-11-09
108/5
People for the Ethical Treatment of Animals brochures and
correspondence, 1986-1988-05-05
1986-1988-05-05
The organization's acronym is PETA.
108/6
People of Westpride, Inc. scripts, correspondence, and research
materials, 1988-04-1988-05-17
1988-04-1988-05-17
109/1
Two script drafts for People Who Care about Preserving Williamstown
as a Special Place for Living the Good Life, undated
undated
Contact: Hal Zeiger.
109/2
Philadelphia unions script and report,
1990-11-08-1990-12-17
1990-11-08-1990-12-17
Includes material on the Fraternal Order of Police, Lodge 5, and the
International Association of Firefighters, Local 22. Also includes an
American Federation of TV and Radio Artists HR report.
Intended for voice actor: Dan Ingram.
See also
[
Fraternal Order of Police, Lodge 5
](PoliceLodge526).
109/3
Phobia Society of America scripts, correspondence, and research
materials, 1985-07-16-1986-05-14
1985-07-16-1986-05-14
109/4
Physicians for a Smoke Free Canada material,
1987-06-10-1987-11-26
1987-06-10-1987-11-26
Anti-smoking.
109/5
Physicians for Social Responsibility scripts, correspondence, and
research materials, 1983-10-21-1984-04-11
1983-10-21-1984-04-11
109/6
Attitudes survey for the Police Foundation of New York City,
1990-11
1990-11
A
Survey of Attitudes Toward Crime in New York City
conducted by Napolitan Associates.
109/7
Police Superior Officer's Association of Newburgh materials,
1993-10-18
1993-10-18
Intended for voice actor: Alan Bleviss.
109/8
Poor Americans for Fair Taxation scripts and research materials,
1985-05-31-1985-11-18
1985-05-31-1985-11-18
109/9
Processed Apples Institute script and report,
1989-02-23-1989-03-08
1989-02-23-1989-03-08
Includes an American Federation of Television and Radio Artists HR
report.
109/10
Proposition 2 1/2 scripts and correspondence,
1980-10-01-1980-11-04
1980-10-01-1980-11-04
Intended for voice actor: Bob Landers.
Prudential Insurance Company of America, 1986-1990
1986-1990
109/11-12
Scripts, correspondence, research, survey, and contracts,
1986-02-18-1990-10-30
1986-02-18-1990-10-30
110/1
Surveys, 1990-09-25-1990-10-09
1990-09-25-1990-10-09
Two surveys on peoples' attitudes toward insurance companies.
110/2
Tony Schwartz public service announcements
client list, undated
undated
Compiled lists of clients for whom Tony Schwartz created public service
announcements as well as political and commercial campaigns. The lists were
compiled for the Library of Congress by Schwartz.
See also
[
Commercial clients list
](CommClientList26).
110/3
The Public Agenda Foundation correspondence and research,
1978-02-06-1978-05-09
1978-02-06-1978-05-09
110/4
Public Citizen correspondence and reports,
1994-06-13-1995-05-02
1994-06-13-1995-05-02
Includes American Federation of Television and Radio Artists HR reports.
Intended for voice actors: Alan Bleviss, Michaela Schwartz.
110/5
Rainforest Alliance research and correspondence,
1986-11-04-1988-07-20
1986-11-04-1988-07-20
110/6
Rent Stabilization Association script and report, circa
1983
circa 1983
Includes an association survey report.
110/7
R.J. Reynolds family scripts, correspondence,
and other material, 1986-10-1987-11-22
1986-10-1987-11-22
Anti-smoking scripts, correspondence, research materials, and photos.
Intended for voice actor: Bob Landers.
See also the
[
Patrick Reynolds Foundation for a Smokefree
America
](PatReynolds25) and [
WMCA
](WMCA25).
203
Slides of Patrick Reynolds and Reynolds family members,
1987 and undated
1987 and undated
Thirty-eight 35 mm color slides, taken on various dates, of Reynolds
family members and related locations, as well as portrait shots of
Patrick Reynolds.
Robert Wood Johnson Foundation anti-smoking material,
1992-1997
1992-1997
110/8
Correspondence and research,
1992-08-27-1992-11-16
1992-08-27-1992-11-16
See also
[
Center for Media in the Public Interest (CMPI)
publication work
](CMPI32).
110/9
Scripts, correspondence, and research,
1992-07-17-1997-08-08
1992-07-17-1997-08-08
See also CMPI.
110/10
Radio surveys, 1994-10-27
1994-10-27
111/1
Roswell Park Cancer Institute anti-smoking
scripts and correspondence, 1992-10-09-1992-10-13
1992-10-09-1992-10-13
Other sponsors include: Country Health Department and [
American Cancer Society
](AmCancer25).
Intended for voice actor: Bob Landers.
111/2
Janet Sackman anti-smoking scripts and interview,
1991-11-20-1998-05-08
1991-11-20-1998-05-08
Lucky Strike model Janet Sackman suffered throat and lung cancer.
See also
[
Task Force for Tobacco-Free Women and Girls
](TobaccoFreeWomen25).
111/3
SAFE Coalition scripts regarding the Michigan tobacco law,
1994-10-20-1994-10-21
1994-10-20-1994-10-21
Intended for voice actor: Bob Landers.
111/4
Safeblood Foundation of America script, undated
undated
111/5
Shoplifting script, undated
undated
111/6
"Sidewalk to Salvation,"
Los Angeles Times
anti-smoking article, 1993-06-11
1993-06-11
111/7
Sierra Club scripts and contract, 1998-06-24-1998-08-11
1998-06-24-1998-08-11
Intended for voice actor: Bob Landers.
111/8
Smoke Free America interview and correspondence,
1988-07-25
1988-07-25
Smokefree Educational Services, Inc.,
1991-1997
1991-1997
Also known as Anti-Smoking Educational Services.
Joe Cherner, president.
See also
[
First Alert
](FirstAlert25), [
Patrolmen's Benevolent Association PSA
awards
](PBA25106), and [
City University of New York (CUNY) Health
](CUNYclient26).
111/9
Scripts and reports, 1991-07-17-1994-03-08
1991-07-17-1994-03-08
Includes an American Federation of Television and Radio Artists HR
report.
Intended for voice actor: Bob Landers.
111/10
Promotional materials and correspondence,
1993-01-1993-03-30
1993-01-1993-03-30
111/11
Scripts and correspondence, 1992-09-24-1997-07-02
1992-09-24-1997-07-02
111/12
Smoking Policy Institute correspondence and research,
1988-01-27-1988-08-01
1988-01-27-1988-08-01
Correspondence and research materials documenting Tony Schwartz's
involvement on the board.
111/13
Solomon, Relihan, Blake reports, 1993-12-02-1994-02-24
1993-12-02-1994-02-24
American Federation of Television and Radio Artists HR reports.
Provider of legal services, Phoenix, Arizona.
Intended for voice actor: Alan Bleviss.
111/14
Star Foundation scripts, correspondence, and research materials,
1999-04-27-1999-05-05
1999-04-27-1999-05-05
111/15
St. John's Hospital anti-smoking scripts,
1986-03-27-1986-04-14
1986-03-27-1986-04-14
111/16
Stop Cancer Program anti-smoking script,
1989-01-10-1989-01-11
1989-01-10-1989-01-11
Intended for voice actor: Bob Landers.
111/17
Stop Teenage Addiction to Tobacco correspondence and research,
1979-1988-08
1979-1988-08
The organization's acronym is STAT.
111/18
The Taft Institute script and report,
1994-10-10-1994-10-14
1994-10-10-1994-10-14
Includes an American Federation of Television and Radio Artists HR
report.
Intended for voice actor: Alan Bleviss.
See also WQXR.
111/19
Task Force for Tobacco-Free Women and Girls
scripts, 1996-12-26-2000-01-05
1996-12-26-2000-01-05
Anti-smoking scripts for one-time Lucky Strike model Janet Sackman.
See also
[
Janet Sackman
](Sackman25).
111/20
Telecom Bill scripts, 1995-08-28
1995-08-28
111/21
Texas Department of Health invoices, script, and report,
1993-08-26-1993-09-03
1993-08-26-1993-09-03
Includes an American Federation of Television and Radio Artists HR
report.
Intended for voice actor: Reenah Lurie Schwartz.
111/22
Laurence Tisch anti-smoking scripts and research materials,
1989-06-15-1989-07-12
1989-06-15-1989-07-12
111/23
Tobacco Control Resource Group contract correspondence,
1993-07-15
1993-07-15
111/24
Tobacco Free Coalition of Lancaster County scripts,
1986-03-17-1987-10-28
1986-03-17-1987-10-28
111/25
United Bank of Austin scripts, 1985-03-15-1985-07-25
1985-03-15-1985-07-25
111/26
United Jewish Appeal correspondence, 1986-04-29
1986-04-29
112/1
U.S. Catholic Conference research material, photographs, and
correspondence, 1984-02-03-1984-11-21
1984-02-03-1984-11-21
112/2
Voice Foundation scripts, correspondence, and other material,
1979-07-1986-12-16
1979-07-1986-12-16
Scripts, correspondence, project proposal, photos, and brochures.
203
Voice Foundation slides, circa 1981
circa 1981
Nine 35 mm color slides showing normal and damaged larynges.
112/3
Voting script, 1992-09-30
1992-09-30
112/4
War and Peace Foundation research material,
1988-03-28-1997-10-06
1988-03-28-1997-10-06
See also
[
Women's International League for Peace and
Freedom
](WomenLeague25).
112/5
War No More Foundation script, undated
undated
112/6
Windsoki Tapes scripts, 1992-04-27
1992-04-27
Intended for voice actor: Bob Landers.
WMCA, 1985-1988
1985-1988
See also
[
R.J. Reynolds family
](ReynoldsFamily25).
112/7
Correspondence and research materials,
1986-01-30-1988-05-11
1986-01-30-1988-05-11
Includes material on the Patricia McCann Program.
112/8
Scripts, 1985-09-1986-06-25
1985-09-1986-06-25
112/9
WNYC radio scripts, correspondence, and research
material, 1966-08-12-1994-12-19
1966-08-12-1994-12-19
See also
[
New York State Council on the Arts
](NYCArtsCouncil26).
Additionally, see
[
recordings of Schwartz's WNYC radio programs in the
Schwartz Collection
](WNYC15); [
WNYC business correspondence
](WNYC22); [
program guide, transcripts, and other
publications-related material
](WNYC31); and the [
WNYC subject file
](WNYC41).
112/10
Women's International League for Peace and
Freedom correspondence, research materials, and scripts,
1999-12-2000-03-15
1999-12-2000-03-15
Includes material relating to the Global Resource Action Center for the
Environment (GRACE) and the NGO Committee on Disarmament, Inc.
See also
[
War and Peace Foundation
](WarPeace25).
Client projects: commercial/for-profit work,
1958-2004, undated
1958-2004, undated
Business materials, arranged by client, for commercial/for-profit radio and
television advertisements produced by Tony Schwartz. The clients range from
local New York businesses (Bamberger’s Department Store, Kavanagh's Furniture
Store, TV Shopper, etc.) to international companies (Apple, CBS, Excedrin,
Pepsi-Cola, etc.). The bulk of the material consists of scripts,
correspondence, and research materials, such as newspaper clippings, surveys
and brochures. Other material includes photographs, posters, storyboards,
American Federation of Television and Radio Artists HR reports, receipts and
contracts.
Please note some commercial clients might also be found in other series.
113/1
The 800 Marketing Group scripts, contracts, correspondence, and work
orders, 1997-04-30-1997-10-29
1997-04-30-1997-10-29
Radio and television scripts, contracts, correspondence, and work orders for
1-800-ACCIDENT, 1-800-BANKRUPT, and 1-800-LAWYERS radio spots.
Possibly 1-800-COCAINE.
113/2
AAUP, Adelphi University scripts, correspondence,and other material,
1985-09-09-1990-12-19
1985-09-09-1990-12-19
Includes scripts, correspondence, contracts, research, and an American
Federation of Television and Radio Artists HR report.
Chapter of the American Association of University Professors.
113/3
AAUP, Rutgers University scripts, correspondence, and report,
1990-08-07-1996-01-31
1990-08-07-1996-01-31
Includes an American Federation of Television and Radio Artists HR
report.
Chapter of the American Association of University Professors.
113/4
AAUP, University of Rhode Island scripts, correspondence, and
research materials, 1984-09-21-1986-12-24
1984-09-21-1986-12-24
Chapter of the American Association of University Professors.
113/5
Jim S Adler, attorney, scripts, correspondence, and other material,
1994-03-30-1994-05-19
1994-03-30-1994-05-19
Also includes research materials and contracts.
113/6
Aetna Insurance Company scripts, correspondence, and research
materials, 1988-04-03-1988-09-01
1988-04-03-1988-09-01
Relates to an Aetna study of public attitudes toward the insurance
crisis.
113/7
AHSC (Architecture for Health Science & Commerce) scripts,
1988-05-13-1988-06-24
1988-05-13-1988-06-24
113/8
Alexander's scripts, correspondence, and research,
1990-11-18-1991-03-18
1990-11-18-1991-03-18
113/9
American Assurance Underwriters Group scripts and correspondence,
1987-08-07-1987-11-09
1987-08-07-1987-11-09
113/10
America's Industrial Heritage Project correspondence,
1992-08-14-1992-08-19
1992-08-14-1992-08-19
113/11
American Security Systems scripts,
1983-02-07-1983-11-22
1983-02-07-1983-11-22
114/1
Amsterdam News scripts, contract, and research materials,
1988-12-01-1989-07-24
1988-12-01-1989-07-24
Intended voice actor: Bill Tatum.
Apple Computer, 1989-1992
1989-1992
114/2, 7
Scripts, 1989-07-28-1989-11-28
1989-07-28-1989-11-28
114/3
Research materials, 1992-07-08-1992-07-14
1992-07-08-1992-07-14
114/4
"Love letters from people who are changing the world" report,
1989
1989
Fan letters from Apple clients.
114/5
Business correspondence, 1989-06-12-1989-10
1989-06-12-1989-10
Contracts and letters.
114/6
Interviews, 1989-01-12-1989-11
1989-01-12-1989-11
114/2, 7
Scripts, 1989-07-26-1992-07-17
1989-07-26-1992-07-17
114/8
Archer/Malmo advertising agency, 1996-03-04-1997-03-13
1996-03-04-1997-03-13
114/9
Asia Society research, interview, and correspondence,
1981-03-06-1986-07-31
1981-03-06-1986-07-31
Includes an interview with Chinese-American composer Chou Wen-chung.
115/1
Associated Builders and Owners of New York correspondence,
1983-04-29-1983-05-03
1983-04-29-1983-05-03
AT&T, 1985-1995
1985-1995
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
115/2
Articles and correspondence, 1995-08-14-1995-11-03
1995-08-14-1995-11-03
115/3
Scripts and correspondence, 1985-10-29-1986-02-14
1985-10-29-1986-02-14
Includes original artwork of puppet master dangling various media.
115/4
Scripts and contracts, 1991-01-23-1991-09-09
1991-01-23-1991-09-09
Includes an American Federation of Television and Radio Artists HR
report.
115/5
Research, 1990-12-31-1991-02-21
1990-12-31-1991-02-21
115/6-7
Language line scripts, research, and correspondence,
1990-1992
1990-1992
115/8
B Smith's Restaurant scripts and research materials,
1987-02-05-197-06-15
1987-02-05-197-06-15
Bamberger's Department Store, 1976-1984
1976-1984
115/9
Sunday shopping, 1980-10-03
1980-10-03
115/10-11
Scripts, 1982-11-30-1983-09-23
1982-11-30-1983-09-23
116/1-2
Scripts, 1982-01-11-1982-11-29
1982-01-11-1982-11-29
116/3-5
Scripts, 1984
1984
116/6
Scripts, 1983-10-10-1984-02-11
1983-10-10-1984-02-11
116/7-9
Scripts, 1976-10-25-1979-03-08
1976-10-25-1979-03-08
Scripts in order by date recorded.
Includes materials for an anti-shoplifting campaign.
117/1-3
Scripts, 1980-01-01-1981-12-28
1980-01-01-1981-12-28
Scripts in order by date recorded.
117/4
Bayer aspirin scripts, undated
undated
Two scripts for extra strength aspirin.
117/5
Baystate Medical Center correspondence and scripts,
1986-07-01
1986-07-01
117/6
Beep Masters scripts for various television commercials,
1959-11-02-1961-01-06, undated
1959-11-02-1961-01-06, undated
Clients/products include: General Electric, Post Sugar Crisp cereal (with
story board), Vic Tanny Silver Anniversary, Bazooka Bubble Gum, Manager
Hotels Coffee, Old Gold Spin Filters, Jell-O, La Rosa Spaghetti, and Procter
& Gamble. Most scripts are undated. Grey Advertising, Inc. appears to
have been involved with most of the projects.
It is not known what Beep Masters signifies in the context of Tony
Schwartz's work. It is possible that beeps were signified by the red pencil
dots after each line of dialog in the script. They could have been markers
used for editing purposes in audio or film.
117/7
Bell Telephone correspondence, 1990-07-19-1990-12-28
1990-07-19-1990-12-28
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
117/8
Beth Israel Medical Center scripts, contracts, and research
materials, 1992-01-1993-03-02
1992-01-1993-03-02
Includes an American Federation of Television and Radio Artists HR
report.
117/9
Alan Bleviss, voice actor, scripts,
1988-12-29-1998-08-06
1988-12-29-1998-08-06
Advertising scripts intended for voice actor Alan Bleviss, who frequently
worked with Tony Schwartz. Included are scripts representing the following
clients: Greenmarkets, League of Voluntary Hospitals, Emergency Medical
Services, Competitive Long Distance Coalition, Friends of Ruth Messinger,
TAFT, WQXR, Bredesen for Governor, Bose, ULTRALIFE, 1010 WINS, Patrolmen's
Benevolent Association, Journey of the Heart, Cricket, Senator Jay
Rockefeller, Public Citizen, West Virginia Citizen Action Group, Society of
Orthopedic Surgeons, Inc., New York City Fire Department, Solomon Relihan
& Blake, Green '93, New York Power Authority, Alliance for Quality
Education, Naumburg Bandshell, Organ Donor Awareness, New York City Police
Foundation, Handgun Control, AT&T, Crimestoppers, Rutgers AAUP,
Kavanagh, Families Concerned About AIDS, Military Families Support Network,
Congregation B'nai Jeshurun, Adelphi AAUP, Coalition for Zoning Law
Enforcement, and Department of Investigation.
There is one 8x10 inch photograph of Tony Schwartz and Alan Bleviss
recording together, signed by Alan Bleviss.
Blue Cross & Blue Shield, 1985-1986
1985-1986
117/10
Access America scripts and correspondence,
1985-08-31-1986-02-13
1985-08-31-1986-02-13
Access America is also Blue Cross Blue Shield.
117/11
Empire Blue Cross & Blue Shield scripts and correspondence,
1985-08-12-1986-01-14
1985-08-12-1986-01-14
Includes Greater New York Safety Council public service
announcements.
Brouillard Communications.
117/12
Spanish spot scripts, 1985-08-19-1985-09-23
1985-08-19-1985-09-23
Boardroom Reports
, 1987-1992
1987-1992
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21), [
"How to Use Radio Advertising Most
Effectively,"
](BoardReport32) and [
"Puncturing Advertising Myths."
](BoardReports3216116)
117/13
I-Power scripts, correspondence, and research materials,
1991-11-18-1992-06-24
1991-11-18-1992-06-24
117/14
Scripts and research materials,
1987-07-20-1991-02-25
1987-07-20-1991-02-25
Intended for: Bob Landers voice actor.
118/1-2
Bottom line scripts, correspondence, ad mats, and
research materials, 1990-09-26-1991-06-14
1990-09-26-1991-06-14
Includes an American Federation of Television and Radio Artists HR
report.
See also
[
New York City Police Foundation
](NYCPoliceFound26).
118/3
Bristol Myers correspondence, 1976-03-13-1991-10-03
1976-03-13-1991-10-03
Regarding a breast cancer project and an oil industry project.
Business Week,
1973-1985
1973-1985
118/4
Scripts and research materials, 1973-07-1985-10-21
1973-07-1985-10-21
Magazine and scripts. Two reports titled "Report on a Cassette Program
for Business Week" and "Continuing Report on Audio-cassettes for Business
Week."
"Trout and Ries" written on original folder.
118/5
Research materials, 1973-04
1973-04
One report titled "A Study of Advertising Decision-makers."
Cablevision, 1993-1994
1993-1994
118/6
Scripts, 1993-07-02-1993-10-01
1993-07-02-1993-10-01
118/7
Contracts, correspondence, and research materials,
1993-04-1994-01-21
1993-04-1994-01-21
Includes an American Federation of Television and Radio Artists HR report
and three photographs of antennas.
118/8
Café 43 scripts and correspondence, 1988-05-11
1988-05-11
CBS Radio, 1974-1992
1974-1992
118/9
Scripts and contracts, 1991-09-1992-12-07
1991-09-1992-12-07
Includes an American Federation of Television and Radio Artists HR
report.
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
118/10
Research and correspondence, 1974-04-03-1993-07-19
1974-04-03-1993-07-19
119/1
CBS Television Network script, 1959-08
1959-08
"Through a Glass, Darkly" script from the religious program
Lamp Unto My Feet
.
Tony Schwartz was documentary recordist.
119/2
Center for Science in the Public
Interest correspondence and scripts, 1985-03-22-1991-01-02
1985-03-22-1991-01-02
Includes Martin Himmel Health scripts.
See also
[
Martin Himmel Health Foundation
](HimmelHealth26).
119/3
Clicquot Champagne scripts, correspondence, and research,
1988-06-1996-10-04
1988-06-1996-10-04
Intended for voice actor: Mireille Guiliano.
Coliseum Books, 1990-2001
1990-2001
119/4
Correspondence, 1994-11-26-2001-04-09
1994-11-26-2001-04-09
119/5
Scripts, 1990-12-03-1996-12-23
1990-12-03-1996-12-23
Intended for voice actor: Bob Sevra.
119/6
Tony Schwartz client list,
undated
undated
Compiled lists of Tony Schwartz's commercial clients. It is unknown who
compiled the older lists, but Tony Schwartz compiled the newer list for the
Library of Congress. One list each of political, public service, and
commercial clients.
See also
[
PSA client list
](PSAClientList25).
119/7
Committee for National Health Insurance material,
1989-1990-08-22
1989-1990-08-22
119/8
Committee Opposed to State-Tech scripts and research,
1974-09-18-1976-12-01
1974-09-18-1976-12-01
119/9
Compoz correspondence and scripts,
1986-05-15-1986-12-16
1986-05-15-1986-12-16
See also
[
Bantron
](Bantron25) in Schwartz's PSA clients.
119/10
Cooper Square Bookstore scripts, 1990-04-13-1990-04-14
1990-04-13-1990-04-14
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
119/11
Cosmosol material, 1991-03-27-1991-11-25
1991-03-27-1991-11-25
119/12
Cricket scripts, correspondence, and research materials,
1994-06-16-1994-06-28
1994-06-16-1994-06-28
Includes an American Federation of Television and Radio Artists HR
report.
120/1
Critical Intelligence scripts, correspondence, and research,
1994-06-09-1994-07-20
1994-06-09-1994-07-20
120/2
Cultural Institutions Group contracts and correspondence,
1992-01-01-1992-06-30
1992-01-01-1992-06-30
120/3
CUNY (City University of New York) scripts and
research materials, 1990-03-15-1993-05-08
1990-03-15-1993-05-08
See also
[
Concerned Friends of Physical Education
](CFPE25), [
First Alert
](FirstAlert25), [
SmokeFree Educational Services
](SmokeFreeEd25), and [
Patrolmen's Benevolent Association scripts
](PBA25106).
120/4
C.W. Post Center, Long Island University,
1979-12-17-1981-08-04
1979-12-17-1981-08-04
203
Slides of the C.W. Post Center, Long Island University,
1980-1981 and undated
1980-1981 and undated
Five 35 mm color slides of C.W. Post buildings.
New York Daily News
, 1978-1990
1978-1990
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
120/5-6
Scripts, correspondence and research materials,
1990-01-24-1990-12-13
1990-01-24-1990-12-13
Includes contracts and an American Federation of TV and Radio Artists HR
report.
Intended for voice actor: Bob Landers.
120/7
Scripts and research, 1978-08-21-1978-08-22
1978-08-21-1978-08-22
120/8
Research, transcripts, and brochures,
1986-10-01-1990-11-17
1986-10-01-1990-11-17
120/9
Dasa Furs scripts and notes, undated
undated
120/10
Data General scripts and correspondence,
1980-12-17-1987-09-02
1980-12-17-1987-09-02
The items associated with Rick Bennett Agency, Inc. do not appear to be
linked to Data General but they were all filed into the same Rick Bennet
folder.
121/1
Dexatrim scripts, correspondence, and other material,
1982-11-23-1984-02-10
1982-11-23-1984-02-10
Scripts, correspondence, a survey, notes, and research materials. Other
companies represented in the file include Thompson Medical and the National
Council for Weight Control.
121/2
Dromedary Dates scripts, undated
undated
121/3
Equitable Merchandising scripts and correspondence,
1982-04-23-1983-07-15
1982-04-23-1983-07-15
121/4
Excedrin aspirin scripts and correspondence,
1983-09-22-1983-09-28
1983-09-22-1983-09-28
121/5
Feathered Nest scripts and correspondence, 1987-11-20
1987-11-20
121/6
Fiberall Laxative meeting notes, 1990-11-27
1990-11-27
121/7
Fleischmann's Margarine scripts and correspondence,
1981-03-17-1981-09-16
1981-03-17-1981-09-16
121/8
Floor Covering Weekly
scripts and correspondence, 1986-07-23-1987-03-03
1986-07-23-1987-03-03
121/9
Flowers with Care correspondence, 1989-11-08-1989-11-30
1989-11-08-1989-11-30
121/10
Dr. Peter Fodor scripts and correspondence,
1989-02-06-1989-03-06
1989-02-06-1989-03-06
Intended for voice actor: Bob Landers.
Fortunoff Department Stores, 1990-1996
1990-1996
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
121/11
Old scripts and research materials,
1991-10-11-1991-10-16
1991-10-11-1991-10-16
121/12
Luggage scripts and research materials,
1991-10-04-2004-11-02
1991-10-04-2004-11-02
121/13
Jewelry scripts and research materials,
1991-11-08-1995-10-02
1991-11-08-1995-10-02
121/14
Watches scripts, correspondence, and research materials,
1990-08-28-1994-12-01
1990-08-28-1994-12-01
121/15
General scripts, 1990-08-10-1994-04-28
1990-08-10-1994-04-28
122/1
Scripts, 1990-04-20-1996-10-23
1990-04-20-1996-10-23
122/2
Radio spot schedules, 1995-11-04-1996-11-13
1995-11-04-1996-11-13
Scripts, correspondence, and schedules for radio spots on various
stations. Includes references to Samsonite, watches, and jewelry ads.
122/3
American Federation of Television and Radio Artists,
1991-11-21-1996-12-02
1991-11-21-1996-12-02
HR reports.
122/4
Fostex scripts, correspondence, and research,
1980-03-20-1983-06-02
1980-03-20-1983-06-02
122/5
Franco-American Spaghetti scripts and correspondence,
1981-10-26-1981-11-30
1981-10-26-1981-11-30
122/6
Fraternal Order of Police, Lodge 5 scripts,
1990-12-17
1990-12-17
See also
[
International Association of Firefighters, Local
22
](Firefight2225).
General Electric, 1970-1991
1970-1991
See also
[
Roy R. Solaski subject file
](Solaski41).
122/7-8
Scripts, research materials, and correspondence,
1970-06-02-1991-06-19
1970-06-02-1991-06-19
122/9-10
Jet Engine Division scripts, correspondence, and research
materials, 1980-02-05-1980-12-03
1980-02-05-1980-12-03
211
Model NASA satellite, undated
undated
Model satellite, approximately 7 1/4 inches high, with "NASA Earth
Resources Technology Satellite" labeled on one side of the base and
"General Electric" on the other.
123/1
Gold Bond scripts and correspondence,
1990-02-07-1990-06-21
1990-02-07-1990-06-21
See also
[
Martin Himmel Health Foundation
](HimmelHealth26).
123/2
Health Learning Systems Inc. correspondence and research,
1985-06-1985-09-24
1985-06-1985-09-24
123/3
Hearst-Fallback correspondence and research,
1982-08-17-1982-06-10
1982-08-17-1982-06-10
123/4
Helmsley-Spear scripts, 1985-08-05-1985-08-07
1985-08-05-1985-08-07
123/5-6
Hill and Knowlton scripts, correspondence, and research materials,
1985-1987
1985-1987
Hoffman Beverage Company, 1959-1961
1959-1961
123/7
Used and aired scripts and correspondence, Grey Advertising
Agency, Inc., 1959-07-07-1961-08-23
1959-07-07-1961-08-23
123/8
Unused and rejected scripts, Grey Advertising Agency, Inc.,
1959-12-15-1960-09-15
1959-12-15-1960-09-15
Hoffman-LaRoche, Inc., 1984-1994
1984-1994
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21) and the [
Pharmaceutical Manufacturers Association
](PharmAssoc26) .
123/9
Limbitrol correspondence and research materials,
1984-10-15-1985-04-24
1984-10-15-1985-04-24
123/10
Pro-brand vs. generic, 1984-12-14-1985-08-12
1984-12-14-1985-08-12
Correspondence and research for Valium and pro-brand campaigns.
123/11
Pro-brand vs. generic research materials,
1984-10-05-1985-08-01
1984-10-05-1985-08-01
124/1
Valium correspondence and research materials,
1984-01-10-1985-12-05
1984-01-10-1985-12-05
124/2
Scripts and correspondence, 1984-06-27-1986-06-13
1984-06-27-1986-06-13
124/3
Scripts, correspondence, and research materials,
1986-06-13-1995-05-01
1986-06-13-1995-05-01
124/4
Holiday Inn scripts, correspondence, and research materials,
circa 1980-1980-09-15
circa 1980-1980-09-15
124/5
Home Recording Rights Coalition scripts, correspondence, and
research materials, 1987-02-16-1987-08-04
1987-02-16-1987-08-04
124/6
Home Show, ABC TV, scripts, correspondence, and research materials,
1987-06-30-1987-12-21
1987-06-30-1987-12-21
124/7
Hot Springs SPA scripts, correspondence, and research materials,
1991-07-15-1991-09-22
1991-07-15-1991-09-22
Includes an American Federation of Television and Radio Artists HR
report.
125/1
How to raise a dog in the city script, undated
undated
125/2
IC Refreshment Co. correspondence and research,
1997-03-16-1997-03-17
1997-03-16-1997-03-17
125/3
ImagiNation! letter, 1995-02-13
1995-02-13
125/4
In Detail correspondence and research materials,
1989-07-21
1989-07-21
125/5
Intelligent Choice scripts, 1997-03-17-1997-03-25
1997-03-17-1997-03-25
125/6
International Council of Shopping Centers scripts,
1988-05-09-1988-05-11
1988-05-09-1988-05-11
125/7
Interep scripts, 1994-01-13
1994-01-13
125/8
In Touch scripts, correspondence, and research materials,
1983-10-01-1985-05-10
1983-10-01-1985-05-10
Braille news.
125/9
Investment Partnership Association scripts,
1985-08-05-1985-08-09
1985-08-05-1985-08-09
125/10
I Power scripts, 1992-05-28-1992-06-30
1992-05-28-1992-06-30
125/11
Irving's Food Center script drafts and research materials,
circa 1970s
circa 1970s
125/12
Jewish Forward scripts, 1999-02-25
1999-02-25
125/13
Johnson & Johnson scripts, storyboards, and correspondence,
1958-02-24-1962-10-11
1958-02-24-1962-10-11
Kavanagh's Furniture Store, 1983-1994
1983-1994
125/14
Scripts, correspondence, and research materials,
1983-06-01-1985-02-09
1983-06-01-1985-02-09
203
Slides of Kavanagh's sofas, circa 1983-1985
circa 1983-1985
Four 35 mm color slides.
125/15
Scripts, correspondence, and research materials,
1986-05-27-1988-03-22
1986-05-27-1988-03-22
125/16
Scripts, correspondence, and research materials,
1988-03-07-1994-08-30
1988-03-07-1994-08-30
Includes an American Federation of Television and Radio Artists HR
report.
Intended for voice actor: Bob Landers.
125/17
Keep It in Your Sneaker script,
1990-07-26-1990-10-03
1990-07-26-1990-10-03
Intended for voice actor: Dan Ingram.
See also
[
Martin Himmel Health Foundation
](HimmelHealth26).
KLBJ radio station, 1983-1993
1983-1993
125/18
Scripts, correspondence, and research materials,
1983-06-1986-11-18
1983-06-1986-11-18
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
125/19
Scripts, correspondence, and research materials,
1985-12-13-1993-02-19
1985-12-13-1993-02-19
Includes an American Federation of Television and Radio Artists HR
report.
Intended for voice actor: Bob Landers.
See also
[
Doctors Ought to Care
](DoctorsOught25).
125/20
Ted Klein scripts, correspondence, and research materials,
1986-07-25-1986-10-21
1986-07-25-1986-10-21
126/1
KPBS TV-FM faxed script, 1989-08-08
1989-08-08
Tony Schwartz's involvement in this work is uncertain.
126/2
KSLQ radio station correspondence,
1979-02-02-1979-10-24
1979-02-02-1979-10-24
126/3
Landco Labs, Inc. letters,
1990-03-21-1990-03-23
1990-03-21-1990-03-23
See also
[
Martin Himmel Health Foundation
](HimmelHealth26), [
Bob Landers
](BobLanders26), [
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
126/4
Bob Landers, voice actor, correspondence and news
articles, 1988-02-29-2001-05-08
1988-02-29-2001-05-08
See also
[
business correspondence with Bob Landers
](Landers22) and [
Landco Labs, Inc. letters
](LandcoLabsLetters26).
202
Bob Landers color photographs, circa 1990s
circa 1990s
Thirty-eight 3 1/2x5 inch and 4x6 inch color photographic prints (including
15 duplicate prints) of Bob Landers seated in [a recording studio?] and
standing outdoors.
Photographs correspond with negatives in box 204/67-71.
204/67-71
Bob Landers negatives, circa 1990s
circa 1990s
Seven 35 mm color negative strips of Bob Landers seated in [a recording
studio?] and standing outdoors.
Negatives correspond with photographic prints in box 202.
126/5
Legal Aid Society of Forsyth County correspondence and research
materials, 1969-06-24-1969-09-08
1969-06-24-1969-09-08
126/6
Script and correspondence relating to Long Island College Hospital
Nurse/Midwife Service, 1984-09-05-1984-09-14
1984-09-05-1984-09-14
126/7
Long Island Lighting Company script,
1995-07-27-1995-07-28
1995-07-27-1995-07-28
126/8
Maganero's Hero Boy scripts, correspondence, and research materials,
1979-02-06-1987-04-03
1979-02-06-1987-04-03
126/9
Maine Line Company greeting cards, research, and correspondence,
1986-10-16-1987-01-08
1986-10-16-1987-01-08
Materials concerning the development of anti-smoking greeting cards.
126/10
Main Street Boston Restaurant Guide correspondence,
1988-01-15-1988-05-09
1988-01-15-1988-05-09
126/11
Manhattan, Inc. scripts and research materials,
1984-08-23-1984-11-19
1984-08-23-1984-11-19
Martin Himmel Health Foundation material,
1986-1996
1986-1996
Himmel Equities, Inc. materials are included.
See also
[
Himmel Health Foundation business
correspondence
](HimmelHealth22), [
Landco Labs, Inc., receipts
](LandcoLabsReceipts21), [
Center for Science in the Public Interest
](CtrSciPublicInterest26), [
Gold Bond
](GoldBond26), [
Keep It in Your Sneaker
](KeepItSneakers26), [
Alison Gertz and the Love Heals campaign
](LoveHeals25), [
Ken McFeeley
](McFeeley25) (and the [
New York City Police Dept.
](NYCMcFeeley25) and [
Patrolmen's Benevolent Association McFeeley
files
](PBAMcFeeley25)), [
Unitel
](Unitel16), and the [
American Heart Association
](AmerHeartAssoc25).
126/12
Scripts, correspondence, and research materials,
1989-02-16-1991-11-11
1989-02-16-1991-11-11
Includes material for anti-smoking ads and an American Federation of TV
and Radio Artists HR report.
126/13
Scripts, correspondence, and research materials,
1986-01-16-1990-10-19
1986-01-16-1990-10-19
Includes material for anti-smoking ads and others titled: Heart Beat,
Fast Food, Bad Habits.
126, 127/14
Scripts, correspondence, and research materials,
1988-12-13-1996-06-28
1988-12-13-1996-06-28
Includes scripts for ads on smoking, AIDS, and drunk driving.
127/1
Flight attendants and anti-smoking campaign,
1988-07-20-1990-12-02
1988-07-20-1990-12-02
Scripts, correspondence, and research.
127/2
Scripts, correspondence, and research materials,
1989-06-09-1991-09-27
1989-06-09-1991-09-27
Includes scripts for ads on smoking and Keep It in Your Sneaker.
127/3
Ovaltine, 1991-10-02-1996-06-10
1991-10-02-1996-06-10
Scripts and correspondence.
127/4
Scripts,
1989-02-24-1990-10-03
1989-02-24-1990-10-03
Intended for voice actor: Bob Landers.
See also
[
Doctors Ought to Care
](DoctorsOught25).
127/5
Himmel Equities, Inc. correspondence,
1986-06-20-1989-06-19
1986-06-20-1989-06-19
127/6
Scripts and correspondence, 1989-06-15-1989-09-29
1989-06-15-1989-09-29
127/7
Maryknoll scripts, correspondence, and research materials,
1981-02-27-1982-02-15
1981-02-27-1982-02-15
128/1
McGavern Guild Radio correspondence, circa 1980s
circa 1980s
128/2
McGraw-Hill Publications Company correspondence,
scripts, and research materials, 1973-07-06-1978-12-19
1973-07-06-1978-12-19
See also
[
McGraw-Hill in Schwartz's speaking and media
appearances materials
](McGrawHill211).
128/3
MCI materials, 1990-12-11-1990-12-26
1990-12-11-1990-12-26
Media Peace Corps, Inc.,
1989-1992
1989-1992
See also
[
Citizens for a Safer New York
](CitSaferNY25).
128/4
Correspondence and research materials,
1990-10-28-1990-12-22
1990-10-28-1990-12-22
Correspondence with Joe Napolitan regarding setting up the Media Peace
Corps.
128/5
Statement of purpose and stationary,
1991-02-19-1992-08-24
1991-02-19-1992-08-24
Various drafts.
128/6
Financial materials, 1990-03-05-1996-07-17
1990-03-05-1996-07-17
Tax documents, bank transactions, checks, etc.
128/7
Client correspondence, 1989-10-10-1991-08-30
1989-10-10-1991-08-30
128/8
Medical Equity scripts, correspondence, and research materials,
1988-07-24-1988-08-23
1988-07-24-1988-08-23
Merck, 1983-1989
1983-1989
128/9
Scripts, correspondence, and research materials,
1987-07-14-1989-11-16
1987-07-14-1989-11-16
Intended for voice actor: Bob Landers.
128/10
Correspondence, 1987-05-1988-06-27
1987-05-1988-06-27
129/1
Research materials, 1983-1987-04
1983-1987-04
Annual reports and other company PR materials.
129/2
Research materials, 1985-1988-05
1985-1988-05
Annual reports and other company PR materials.
129/3
Metlife questionnaire, undated
undated
Mobil Corporation, 1971-1985
1971-1985
129/4
Scripts, 1980-10-15-1980-12-03
1980-10-15-1980-12-03
129/5-6
WQXR scripts, 1978-08-02-1979-11-07
1978-08-02-1979-11-07
Includes script drafts.
See also
[
WQXR
](WQXR26).
129/7-8
Correspondence and research materials,
1973-02-07-1978-10-09
1973-02-07-1978-10-09
130/1
Scripts and research materials,
1974-02-26-1985-08-15
1974-02-26-1985-08-15
130/2-3
Research materials, 1971-01-12-1973
1971-01-12-1973
Includes two reports by Tony Schwartz titled "Replacement for Mobil
Product Commercials" and "Energy in the Future: A Report on Mobil's Use
of Media in Relation to Our Energy Problems."
130/4
Exhibits, 1978-09-14-1978-10-18
1978-09-14-1978-10-18
Temple of Dendur
,
Edvard Munch: Symbols and Images
.
130/5
Television, 1978-03-20-1979-05-04
1978-03-20-1979-05-04
Between Two Wars
;
Masterpiece Theater
:
Mayor of Casterbridge
,
Edward and Mrs. Simpson
,
Edward the King
.
130/6
Research materials and correspondence,
1979-07-27-1980-11-03
1979-07-27-1980-11-03
Herb Schmertz.
130/7
Masterpiece Theatre
, 1978-08-30-1985
1978-08-30-1985
Mayor of Casterbridge
,
The Jewel in the Crown
,
The Tale of Beatrix Potter
,
The Irish R. M.
,
By the Sword Divided
,
Bleak House
,
Last Place on Earth
,
Mountbatten: the Last Viceroy
.
131/1
Survey of Gasoline Buying Habits
, 1971-10
1971-10
Bound report.
131/2
The Mouse That Roared
scripts, 1959-10-13
1959-10-13
131/3
Mueller's Spaghetti television scripts and storyboard,
undated
undated
131/4
Municipal Art Society scripts, correspondence, and research
materials, 1987-05-31-1990-08-15
1987-05-31-1990-08-15
Relates to the Coliseum project.
Intended for voice actor: Bob Landers.
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
Museum of Modern Art, 1982-1987
1982-1987
131/5
Scripts and correspondence, 1982-01-12-1984-04-16
1982-01-12-1984-04-16
131/6
Exhibits, 1984-11-27-1987-08-20
1984-11-27-1987-08-20
Scripts and correspondence for the Rousseau and Frank Stella
projects.
203
Slide of Frank Stella's 1980 work
Talladega
, circa 1980s
circa 1980s
One 35 mm color slide of
Talladega
, (Circuit series). Slide labeled "The Color Wheel, Inc."
131/7
National Audubon Society correspondence, 1991-01-30
1991-01-30
131/8
National Order Systems, Inc. correspondence and research materials,
1978-01-1979-01-17
1978-01-1979-01-17
131/9
Nature Conservancy correspondence, 1992-06-08
1992-06-08
NBC, 1977-1979
1977-1979
131/10
Scripts, correspondence, and research materials,
1977-09-14-1979-03
1977-09-14-1979-03
132/1
Scripts and correspondence, 1977-08-15-1978-01-18
1977-08-15-1978-01-18
132/2
New Age Marketing scripts and research materials,
1989-06-29-1989-07-14
1989-06-29-1989-07-14
Intended for voice actor: Bob Landers.
132/3
New Morning cereals scripts, correspondence, and research materials,
1989-10-25-1989-11-28
1989-10-25-1989-11-28
132/4
Newsday
scripts and research materials, 1987-01-30-1987-02-05
1987-01-30-1987-02-05
132/5
New Sounds, Inc. scripts,
1987-10-01-1994-03-23
1987-10-01-1994-03-23
Scripts promoting New Sounds, Inc., for Tony Schwartz on WQXR. Includes an
American Federation of Television and Radio Artists HR report, New Insights
campaigns.
See also stations [
WQXR
](WQXR26) and [
WINS
](WINSscripts25).
New York City Fire Department, 1982-1993
1982-1993
132/6
Scripts and reports, 1991-11-05-1992-01-09
1991-11-05-1992-01-09
Includes an American Federation of Television and Radio Artists HR
report.
132/7
Scripts, correspondence, and reports,
1982-02-30-1993-03-23
1982-02-30-1993-03-23
Includes an American Federation of Television and Radio Artists HR
report.
132/8
New York City Police Foundation scripts,
correspondence, and research materials, 1975-04-28-1991-12-28
1975-04-28-1991-12-28
See also
[
Bottom Line
](BottomLine26).
132/9
New York Health Careers Center, Inc. scripts and research materials,
1989-11-13
1989-11-13
New York Power Authority, 1980-1993
1980-1993
132/10
Scripts, correspondence, and research materials,
1983-08-30-1992-03-13
1983-08-30-1992-03-13
Includes an American Federation of Television and Radio Artists HR
report.
132/11
Correspondence and research materials,
1992-01-03-1993-11-22
1992-01-03-1993-11-22
Includes an American Federation of Television and Radio Artists HR
report.
133/1
Scripts and correspondence, 1987-04-06-1993-08-19
1987-04-06-1993-08-19
133/2
Research materials, 1980-03-12
1980-03-12
Reports and pamphlets.
133/3
New York Public Library scripts, 1991-05-06-1991-06-04
1991-05-06-1991-06-04
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21).
133/4
New York State Council on the Arts material,
1968-06-31-1970-05-28
1968-06-31-1970-05-28
See also
[
WNYC materials
](WNYC25).
133/5
New York State Department of Commerce scripts and correspondence,
undated
undated
133/6
New York State Society of Orthopaedic Surgeons, Inc. scripts,
1994-04-08-1994-05-27
1994-04-08-1994-05-27
Includes an American Federation of Television and Radio Artists HR
report.
133/7
Nicorette scripts, correspondence, and research materials,
1983-04-11-1987-05
1983-04-11-1987-05
133/8
Off Track Betting scripts, correspondence, and research materials,
2001-10-01-2001-10-03
2001-10-01-2001-10-03
Acronym is OTB.
134/1
Olden Camera Store scripts, correspondence, and research,
1979-03-16-1988-05-05
1979-03-16-1988-05-05
134/2
One Bond Street scripts, correspondence, and other material,
1988-02-29-1988-03-15
1988-02-29-1988-03-15
Consists of scripts, correspondence, research materials, floor plans, maps,
and radio station information booklets.
134/3
One Penn Plaza scripts and research materials,
1985-07-11-1985-08-07
1985-07-11-1985-08-07
134/4
Oracle scripts and research materials, undated
undated
134/5
Paine Webber, 1984-1986-03-13
1984-1986-03-13
134/6
Parc Swim & Health Club scripts, correspondence, and research
materials, 1981-06-11-1988-04-25
1981-06-11-1988-04-25
Also included are six photos of various exercise and swimming classes.
134/7
Pepsi-Cola scripts and storyboards, 1983-11-07
1983-11-07
For a TV commercial.
134/8-9
Michael Pertschuk scripts, correspondence, and
research materials, 1982-06-22-1982-07-16
1982-06-22-1982-07-16
Promotion of his book,
Revolt Against Regulation
.
See also Pertschuk's [
correspondence file
](Pertschuk22), [
Federal Trade Commission testimony and
remarks
](Pertschuk25FTC), and [
subject file
](Pertschuk41).
134/10
Peterson/Benson scripts, 1981-12-16-1981-12-28
1981-12-16-1981-12-28
134/11
Pfizer scripts, correspondence, and research materials,
1985-10-09-1985-10-29
1985-10-09-1985-10-29
Pharmaceutical Manufacturers Association, 1990-1993
1990-1993
135/1
Correspondence and research, 1990-04-1991-01
1990-04-1991-01
135/2
Scripts, correspondence, and research
materials, 1991-1993-06-16
1991-1993-06-16
Includes an American Federation of Television and Radio Artists HR
report.
See also
[
Hoffman-LaRoche, Inc.
](HoffLaRoche26)
135/3
Philadelphia Colleges of the Arts correspondence,
1983-08-03
1983-08-03
135/4
Philadelphia Inquirer drafts of anti-union scripts,
1985-09-25-1985-10-17
1985-09-25-1985-10-17
135/5
The Pigeon that took Rome script, 1962-06-13
1962-06-13
135/6
Polaner scripts, correspondence, and research materials,
1988-06-03-1988-09-07
1988-06-03-1988-09-07
135/7
Police Cadet Corps New York Police Department scripts and research
materials, 1985-12
1985-12
225/15
Police Cadet Corps, City of New York, recruitment poster,
[circa 1985?]
[circa 1985?]
One 18x14 inch poster on heavy paper stock. Text at top reads: "College
students, Join the new Police Cadet Corps."
135/8
Public television scripts, undated
undated
135/9
Purina script, undated
undated
135/10
Radio Shack scripts, 1979-11-08-1981-02
1979-11-08-1981-02
135/11
Random House scripts, correspondence, and research materials,
1981-09-15-1981-10-28
1981-09-15-1981-10-28
135/12
Reader's Digest scripts, 1980-10-16-1980-11-12
1980-10-16-1980-11-12
135/13
Ritz Café scripts, 1987-04-20-1987-06-15
1987-04-20-1987-06-15
135/14
Robert F. Kennedy Pro Celebrity Tennis Tournament scripts and
research materials, 1972-08-26-1978
1972-08-26-1978
135/15
Material relating to Robert Louis Stevenson School,
1987-03-20-1990-11-14
1987-03-20-1990-11-14
136/1
Rocky Mountain Water scripts, 1994-01-11-1994-01-12
1994-01-11-1994-01-12
136/2
Jay Rose PR materials, undated
undated
136/3
Roswell Park Cancer Institute script and correspondence,
1992-10-13-1994-01-24
1992-10-13-1994-01-24
136/4
Rothman's scripts, correspondence, and research materials,
1986-06-18-1989-06-06
1986-06-18-1989-06-06
Intended for Ken Giddon voice actor/owner of Rothman's.
136/5
Royal Oak Charcoal scripts and research materials,
1987-02-25-1987-03-23
1987-02-25-1987-03-23
136/6
Royal Pudding and Gelatin scripts,
1984-04-15-1982-04-30
1984-04-15-1982-04-30
136/7
Scholastic correspondence, contracts, and pay stubs,
1968-08-26-1970-05-29
1968-08-26-1970-05-29
136/8
Shoe repair scripts with Spanish translation,
1989-02-14-1989-02-15
1989-02-14-1989-02-15
Intended for voice actor: Emilio Del Pozo.
136/9
Solomon, Relihan, & Blake scripts, correspondence, and research
materials, 1993-07-22-1994-02-16
1993-07-22-1994-02-16
136/10
Sonocraft scripts, 1983-07-29-1983-08-25
1983-07-29-1983-08-25
136/11
Bound portfolio for Sony, 1958-07-24-1990-08-17
1958-07-24-1990-08-17
Bound portfolio by Tony Schwartz requesting a professional relationship with
Sony. Includes some loose papers.
136/12
Sports Properties International correspondence and research
materials, 1992-10-26-1992-11-09
1992-10-26-1992-11-09
136/13
Spritz research materials and correspondence,
1990-08-08-1993-04-15
1990-08-08-1993-04-15
136/14
Teleprompter copy of advertisement for
Star
magazine, undated
undated
St. Lukes/Roosevelt Medical Center, 1979-1995
1979-1995
136/15
Scripts and contracts, 1990-06-14-1995-02-15
1990-06-14-1995-02-15
Includes a communications strategy report.
Intended for voice actor: Bob Landers.
136/16
United Weight Control correspondence and research materials,
1986-07-1987-04-03
1986-07-1987-04-03
Talk on obesity, possibly written by Tony Schwartz.
137/1-2
Scripts and contracts, 1979-07-02-1991-10-02
1979-07-02-1991-10-02
137/3
Strategic proposals, 1985-08-21-1987-03-13
1985-08-21-1987-03-13
137/4
Department campaigns, 1987-02-03-1987-08-06
1987-02-03-1987-08-06
Script titles include Interest for Performing Arts, Dentist Department,
Doctor Line, Nursing Recruitment, and Pavilion Four.
137/5
Research materials, 1986-10-17-1989-09-14
1986-10-17-1989-09-14
Includes a guide booklet for creating medical PSAs, skyline print
mockups.
138/1
Research report, 1979-12
1979-12
Research report titled
The Perceived Image of and Propensity to Contribute to Roosevelt
Hospital
.
138/2
Street News
script, undated
undated
138/3
Swiss Pavilion scripts, undated
undated
Symbol Technologies, 1983-1998
1983-1998
138/4
Scripts, correspondence, and research materials,
1998-03-05-1998-06-16
1998-03-05-1998-06-16
138/5
Scripts, correspondence, and research materials,
1987-05-15-1989-02-16
1987-05-15-1989-02-16
138/6
Scripts, correspondence, and research materials,
1983-05-27-1987-01-21
1983-05-27-1987-01-21
138/7
Temple B'nai Jeshurun scripts, 1990-10-31
1990-10-31
Intended for voice actor: Alan Bleviss.
See also the
[
Alan Bleviss folder
](Bleviss26).
138/8
They Came to Cordura
script, circa 1959
circa 1959
138/9
The Trimtab Factor
scripts, research materials, and correspondence,
1984-01-31-1984-04-13
1984-01-31-1984-04-13
For the book
The Trimtab Factor: How Business Executives Can Help Solve the
Nuclear Weapons Crisis
by Harold Willens (New York: William Morrow, 1984).
138/10
Tulchin Productions correspondence and invoices,
1970-05-11-1970-06-05
1970-05-11-1970-06-05
139/1
TV Shopper
magazine scripts, articles, and other material,
1979-01-06-1987-02-13
1979-01-06-1987-02-13
Also includes correspondence and two contact sheets from a cover photo
shoot.
139/2
Tylenol script, 1996-09-08-1996-09-24
1996-09-08-1996-09-24
Intended for voice actor: Bob Landers.
Ultralife, 1991-1994
1991-1994
139/3
Scripts and research, 1994-02-04-1994-08-08
1994-02-04-1994-08-08
139/4
Scripts, correspondence, and research materials,
1991-03-14-1994-03-09
1991-03-14-1994-03-09
139/5
Research materials, 1992-08-1994-04
1992-08-1994-04
139/6
Scripts, correspondence, and research materials,
1994-03-16-1994-12-22
1994-03-16-1994-12-22
Includes an American Federation of Television and Radio Artists HR
report.
139/7
United Neighborhood Houses of New York, Inc. correspondence and
research materials, 1991-05-06-1991-05-30
1991-05-06-1991-05-30
139-140
University of Illinois at Chicago scripts, correspondence, and
research materials, 1979-02-08-1987-05
1979-02-08-1987-05
139
(1 folder)
140
(1 folder)
Upjohn Rogaine, 1987-1990
1987-1990
Intended for voice actor: Bob Landers.
140/2
Scripts and correspondence, 1987-12-1990-01-25
1987-12-1990-01-25
140/3
Research materials and company reports, 1989-04
1989-04
140/4
Scripts, 1988-11-15-1989-12-20
1988-11-15-1989-12-20
140/5
Us
magazine material, 1979-10-11-1979-11-14
1979-10-11-1979-11-14
140/6
Video Base International material,
1983-08-1983-1984-03-15
1983-08-1983-1984-03-15
140/7
Village Copier, Inc. scripts, correspondence, and research
materials, 1988-02-25-1988-03-29
1988-02-25-1988-03-29
140/8
Water Gap Realty script, 1992-02-26
1992-02-26
140/9
WCBS Newsradio 88 scripts and notes,
1987-05-20-1987-07-02
1987-05-20-1987-07-02
140/10
Whirl vegetable shortening scripts and correspondence,
1959-04-29-1959-12-02
1959-04-29-1959-12-02
Benton & Bowles, Inc.
140/11
The World Challenge
scripts, 1981-06-15-1981-06-25
1981-06-15-1981-06-25
For the book
The World Challenge
by Jean-Jacques Servan-Schreiber (New York: Simon and Schuster,
1981).
WQXR, 1974-1991
1974-1991
Intended for voice actor: Bob Landers.
See also
[
Landco Labs, Inc. receipts
](LandcoLabsReceipts21), [
New Sounds, Inc.
](NewSounds26), and [
Mobil WQXR scripts
](MobilWQXR26).
140/12
Scripts, correspondence, and research materials,
1981-08-05-1991-01-04
1981-08-05-1991-01-04
141/1
Daily news logs, 1974-10-1975-03-28
1974-10-1975-03-28
141/2
Zabar's scripts and catalog, 1987-1988-07-18
1987-1988-07-18
Zenith, 1971-1995
1971-1995
141/3-4
Bose, 1994-03-25-1995-03-24
1994-03-25-1995-03-24
Scripts and correspondence. Includes an American Federation of TV and
Radio Artists HR report.
141/5
Scripts, correspondence, and research materials,
1971-09-15-1989-04-03
1971-09-15-1989-04-03
A letter in the file mentions Schwartz's book
The Responsive Chord
.
141/6
Teletext, 1983-1983-07-13
1983-1983-07-13
Intended for voice actor: Alan Bleviss.
141/7
Advanced Video Imaging scripts and research materials,
1993-1994-02-04
1993-1994-02-04
Art and design work, 1999, undated
1999, undated
Contains visual art comprised of graphics, dust jacket, brochure, and
animations. Art work includes:
Christmas Carol
by Robert Gwathmey, unidentified pencil and paint sketch, a drawing by
John Kaizer, and materials related to
Karate Kids
, an AIDS comic book for street children. Arranged in chronological
order, then alphabetical by title.
142/1
Miscellaneous drawings and cartoon illustrations, undated,
1999-08-10
undated, 1999-08-10
John Kaizer, Robert Gwathmey, Karate Kids.
142/2
The Almost Making of the President 1968: A Narrative History of the
Campaign That Almost Won
book jacket, circa 1968
circa 1968
142/3
Children and God
graphics, undated
undated
See also
[
Children and God in Series 3,
](ChildrenGod31)Audiovisual publications.
142/4
Guerrilla Media
graphics, circa 1967
circa 1967
220/9
Guerrilla Media
graphic, "The Evening News," circa 1967
circa 1967
142/5
Pinocchio animation, undated
undated
142/6
Wexton Company brochure, undated
undated
Broadcast and recorded work, 1959-1999
1959-1999
Contains files relating to theatrical sound design, film, sound recordings, and
radio projects produced by Schwartz. Items include correspondence, playbills,
reviews, liner notes, and promotional materials. Arranged in chronological
order, then alphabetical by program/production title.
142/7
Miracle Worker
playbill, 1959-10-19, undated
1959-10-19, undated
Photocopy of
Playbill
.
142/8
Playbill
issue for
Cool World
and reviews, 1960-02-22-1960-02-23
1960-02-22-1960-02-23
142/9
One More River
review, 1960-03-18
1960-03-18
Photocopied 1997-07-09.
142/10
You're Stepping on My Shadow
reviews and Critics' Choice listing, circa
1962-1962-07-15
circa 1962-1962-07-15
New York Times
and
New York Herald-Tribune
reviews appear to have been photocopied from microfilm
negative.
142/11
Liner notes for
Standing Here at the Present Time... A Sound Portrait of New York
City
, circa 1965-1965-10
circa 1965-1965-10
For a limited edition recording created for the Gallery of Modern Art photo
exhibit marking the fiftieth anniversary of the Women's City Club of New
York.
142/12
Sound of the Family of Man
transcript and correspondence, 1967-07-18-1968-03-04
1967-07-18-1968-03-04
In English and French.
142/13
WNYC press release, program guide, and other material,
1968-07-05-1995-01
1968-07-05-1995-01
"WNYC Programs" bibliography,
Adventures in Sound
transcript submission (in English and French) for Prix Italia,
Communication Journal
public announcement transcript, letters from Seymour Siegel and
Oscar Brand.
See also
[
recordings of Schwartz's WNYC radio programs in the
Schwartz Collection
](WNYC15); [
WNYC business correspondence
](WNYC22); [
radio scripts and research items in Schwartz's
public service clients material
](WNYC25); and the [
WNYC subject file
](WNYC41).
142/14
Frank Film
film notes and article, circa 1973-1999-09-24
circa 1973-1999-09-24
New York State Writers Institute Classic Film Series (University at Albany,
State University of New York).
142/15
All Things Considered
letter of agreement, correspondence, and other material,
1975-09-22-1999-02-26
1975-09-22-1999-02-26
Transcript, guest commentators schedule, promotional material for
Lost and Found Sound
— "Tony Schwartz: 30,000 Recordings Later," letters from Jim
Russell.
142/16
Brochure for
My Own Yard to Play In
film screening, 1994-05-07
1994-05-07
Eighth Annual City Lore Festival of Film and Video.
142/17
New York Percussion Trio notes, undated
undated
Transcripts, 1956-1992
1956-1992
Primarily transcripts of interviews and speaking engagements conducted by
Schwartz. Materials include outline and notes of presentations, television
transcripts, and correspondence. Arranged in chronological order, then
alphabetical by title or radio station.
Please note some transcripts might also be found in other series.
142/18
Art Directors Club presentation outline,
1956-03-06-1969-03
1956-03-06-1969-03
142/19
"General Presentation" outline, 1966
1966
142/20
Advertising
presentation outline, 1973-09
1973-09
142/21
Environmental Media
presentation outline, 1974-01
1974-01
142/22
Anthony Bouza, Lawrence Lief interview and article,
1977-05-04-1983-11-13
1977-05-04-1983-11-13
New York Times
news clipping.
142/23
Federal-State Reports Conference materials, 1979-01-0 4
1979-01-0 4
Letter from Jacqueline Bailey, "Narrowcasting" notes.
142/24
Morning Edition
correspondence and transcripts, 1982-04-13-1982-04-19
1982-04-13-1982-04-19
Includes a letter from Debra Kirsch.
142/25
"Narrowcasting and Shame" presentation outline,
1987-03-10
1987-03-10
142/26
Miscellaneous transcripts, circa 1989-1992-05-28
circa 1989-1992-05-28
Bill Moyers: The Public Mind
,
Face the Nation
,
Adam Smith's Money World
,
CBS Evening News with Dan Rather
,
Sound of Sight
, "Type & Lettering," "What is a Trillion?," Bob Landers
1992-05-21, Marty Edleston 1992-05-28.
142/27
Media Minutes
program scripts, 1990
1990
WQXR radio program.
142/28
Interview with Tony Schwartz script, 1991-04-19
1991-04-19
Deborah Feyerick.
142/29
Terry Shintani phone transcripts, 1992-04-30
1992-04-30
Conversations with Ray Brousseau, Dr. Terry Shintani.
142/30
CBS research director speech, undated
undated
Handwritten at top of p. 1 of transcript: "Goldmark, CBS research
director."
143/1
Currents: Media Salesmanship
program transcript, undated
undated
WNET television program.
143/2
"Generation Gap" transcribed notes, undated
undated
143/3
"Graphic Design" transcribed notes, undated
undated
143/4
New Dimensions in Sound
reel contents, undated
undated
143/5
Recall and transcribed notes, undated
undated
143/6
Interview with Sandy Tredinnick, undated
undated
Massachusetts universities presentation for Michael Rowan, "Mike Rowan and
Kayla Schwartz re. Education."
143/7
"Tony and Jack" transcribed notes, undated
undated
143/8
"Six ad interview" notes, undated
undated
Interview with Tony Schwartz.
"Production 7501."
143/9
"Woodstock Interviews" transcribed notes, undated
undated
Teaching, 1955-2002
1955-2002
Files contain correspondence, curricula, memoranda, course work, clippings, and
other material relating to Schwartz activities as an instructor. Arranged
alphabetically by institution name, then chronologically.
143/10
Center for Media in the Public Interest statement of purpose,
correspondence, and other material, 1989-05-17-1997-08-18
1989-05-17-1997-08-18
Promotional materials, articles, roster of participating organizations,
course work, and a letter from John Doorley.
143/11
City University of New York (CUNY) anti-smoking
initiative materials, circa 1986-1987-01-08
circa 1986-1987-01-08
Policy statements, student course work, promotional material, and transcript
of anti-smoking hearing testimony.
See also
[
American Cancer Society
](AmCancer25).
143/12
City University of New York, Brooklyn College, Department of
Television and Radio Journalism honors project correspondence and course
work, 1992-06-25-1992-12-03
1992-06-25-1992-12-03
TV/Radio 16, TV/Radio 26.8, letters from Sister Camille D'Arienzo.
143/13
Dalton School correspondence, course work, and other material,
1969-05-1991-11
1969-05-1991-11
Drafts of
The Dalton Experiment
, media usage survey, curriculum proposal, news clippings.
143/14
Emerson College Division of Communication Studies, Health
Communication Program correspondence, course work, and other material,
1993 August-1994-12-07
1993 August-1994-12-07
Emerson Beacon
; Boston Neighborhood Network/Emerson College viewer survey;
material relating to CS 47l, Cable News Seminar, and CS 571, Media
Strategies for the Health Professional courses; and letters from J. Gregory
Payne and Philip Amato.
144/1
Folkways Records bulletin, circa 1955
circa 1955
The Recording as a Teaching Tool: A Bulletin for Parents and
Teachers
.
144/2
Fordham University Center for Communications correspondence, project
proposal, and other material, 1966-07-06-1968-08-06
1966-07-06-1968-08-06
News clipping, Young Filmmakers program, photocopy of Shinichi Suzuki's
Nurtured by Love
, and letters from Rev. Louis Gates, Chaplain (Col.) Wallace Hale,
Sister Margaret Flinton, Henry Putsch, Richard Coyne, and Rev. John
Culkin.
144/3
Harvard University Center for Research and Development on
Educational Differences materials, circa 1966
circa 1966
A Chance to Grow
[samples].
The World Across the Street
(Harvard Graduate School of Education Association Bulletin).
Harvard University, School of Public Health, course
and curriculum materials, 1985-2000
1985-2000
See also
[
Harvard University, School of Public Health,
business correspondence
](Harvard22).
144/4
Harvard University School of Public Health, Department of Health
and Social Behavior correspondence, curriculum proposal, and other
materials, 1985-04-09-1985-06-25
1985-04-09-1985-06-25
List of handouts, Center for Health Communications concept paper, and
letters from Jay Winsten and Harvey Fineberg.
144/5
Harvard University School of Public Health, Department of Health
and Social Behavior correspondence and course material,
1986-11-20-1987-08-13
1986-11-20-1987-08-13
Material relating to BEH 210c, Mass Communications and Public Health.
144/6
Harvard University, School of Public Health, Department of Health
and Social Behavior correspondence, course work, and other materials,
1987-12-06-1988-07-07
1987-12-06-1988-07-07
Material relating to BEH 210c, Mass Communications and Public Health,
including a "Conference 2000" teleconference manual, notes from Harvard
School of Public Health/New Sounds, Inc., and documents concerning the
Massachusetts Saving Lives drunk driving campaign and the Smoking: New
Findings, New Controversies program.
145/1
Harvard University School of Public Health, Department of Health
and Social Behavior correspondence, course work, and other materials,
circa 1989-1989-12-13
circa 1989-1989-12-13
Material relating to BEH 211c, Mass Communications and Public Health.
Includes a Center for Health Communication special report,
"Recommendations for Future Mass Media Campaigns to Prevent Preteen and
Adolescent Substance Abuse," and the May-June 1989 issue of
Harvard Magazine
.
145/2
Harvard University School of Public Health, Department of Health
and Social Behavior course work, 1990-02-09-1990-03-12
1990-02-09-1990-03-12
Material relating to BEH 211c, Mass Communications and Public Health.
145/3
Harvard University School of Public Health, Department of Health
and Social Behavior correspondence, course work, and other materials,
1991-01-14-1991-12-24
1991-01-14-1991-12-24
Material relating to BEH 211c, Mass Communications and Public Health.
Includes correspondence from William DeJong, materials from Diana Walsh,
Guerrilla Media: Health Promotion's Electronic Arsenal
excerpted interview, and "Increasing Organ Donation" background
paper.
146/1
Harvard University School of Public Health, Department of Health
and Social Behavior correspondence, course work, and other material,
1992-01-02-1992-07-27
1992-01-02-1992-07-27
Material relating to HSB 211c, Mass Communications and Public Health,
including letters from Barbara Moeykens, William DeJong, and Diana Walsh,
and a Joseph Nelen obituary.
146/2
Harvard University, School of Public Health, Department of Health
and Social Behavior correspondence, special reports, and other materials,
1992-09-21-1992-12-14
1992-09-21-1992-12-14
Material relating to HSB 211c, Mass Communications and Public Health,
including letters from William DeJong, news clippings, a Harvard School
of Public Health photo directory.
220/10
Incomplete issue of
USA Weekend
, 1991-12-27
1991-12-27
Pages 3-18 of an issue of
USA Weekend
, probably used in HSB 211c, Mass Communications and Public
Health, taught by Tony Schwartz in the Harvard University School of
Public Health, Department of Health and Social Behavior.
146/3
Harvard University, School of Public Health, Department of Health
and Social Behavior correspondence, course work, and other materials,
1993-01-06-1993-09-23
1993-01-06-1993-09-23
Material relating to HSB 211cd, Developing Mass Media Communications.
Includes photocopies of "Smoking and Your Health: Fenway Park's Mixed
Message for Red Sox Fans," "Social Marketing for Public Health," and a
Rowan and Michaels research survey.
146/4
Harvard University, School of Public Health, Department of Health
and Social Behavior course work, 1994-01-13-1994-05-18
1994-01-13-1994-05-18
Material relating to HSB 212cd.
146/5
Harvard University, School of Public Health, Department of Health
and Social Behavior correspondence, 1995-01-24-1996-02-28
1995-01-24-1996-02-28
A letter from William DeJong and correspondence between Tony Schwartz and
Lisa Berkman.
146/6
Harvard University, School of Public Health, Department of Health
and Social Behavior correspondence, 1997-10-20-2000-05-09
1997-10-20-2000-05-09
Material relating to HSB 216e, Use of the Media to Work and Fight for
Better Health Around the World. Includes letters from Lisa Berkman, email
from Beth Townsend.
147/1
High School for Environmental Studies curriculum proposal, fliers,
and other materials, undated, 1995-10-20
undated, 1995-10-20
File contains material relating to an environmental citizenship course,
including a post card from Tony Wood (dated 1995-01-20); news clippings;
miscellaneous papers; a transcript of a WINS public service announcement,
"Investigating and Evaluating Environmental Issues and Actions: Skill
Development"; and a note ("Money came from Schumann Foundation. John Moyers?
To Council on Environment").
147/2
John Jay College of Criminal Justice correspondence,
special reports, and other materials, 1975-10-07-1988-08-04
1975-10-07-1988-08-04
Radio public service announcement transcripts and billing receipt; news
clippings; memorabilia; "Is Crime Still a Problem?" full page advertisement;
SPE 290, Techniques of Persuasion, final grade sheet; project proposal and
research survey; Council of the City of New York Committee on Economic
Development crime and arrest data; John Jay College Advisory Board roster;
promotional material; and material relating to the Committee of Concerned
Citizens Who Support John Jay College of Criminal Justice and the Institute
for the Study of Media and Social Behavior.
See also
[
Concerned Students and Teachers of John Jay
College
](CSTJJC25), [
John Jay College of Criminal Justice
](JohnJay25) in the PSA clients series, and the [
John Jay College subject file
](JohnJay41).
147/3
John Jay College of Criminal Justice program proposal,
1980-02-29-1983-03-10
1980-02-29-1983-03-10
Proposal for Project SKILL: Skill in Language Through Law.
147/4
John Jay College of Criminal Justice, Police Cadet Program project
proposal, special reports, and other materials, 1983-1990-08-14
1983-1990-08-14
Dresner, Sykes and Associates educational interest survey;
Captains Endowment Association
news bulletin; Patrolmen's Benevolent Association questionnaire;
"Career Planning: An Examination of Occupational Opportunities and
Self-Achievement Skills"; Kern & Kochler minutes; NYPD sergeant exam
grant proposal; NYPD sergeant exam prep course materials, including a
handbill and public service announcement; 6th Annual Police Training
Conference certificate of appreciation and other materials; and a soft body
armor questionnaire.
147/5
John Jay College of Criminal Justice student strike correspondence
and other materials, 1989-05-05-1990-05-19
1989-05-05-1990-05-19
"Student Coalition and College Administration Accord," news clippings,
handbill.
148/1
University of Maryland Department of Speech and Dramatic Art
correspondence, 1974-11-07-1977-01-24
1974-11-07-1977-01-24
Letters from Kathleen Jamieson.
148/2
Media Peace Corp correspondence and promotional materials,
1983-07-26-1991-07-08
1983-07-26-1991-07-08
148/3
New York Institute of Technology School of Media and Arts
correspondence and syllabus, 1989-05-05, undated
1989-05-05, undated
Material relating to CA 0618, Topics in Communication and Media, and CA
0580, Vocabulary of the Media Critic. Includes letters from Bob
Schuessler.
229/10
New York Public School 191, "Learning to Listen" photo layout,
[circa late 1950s-early 1960s?]
[circa late 1950s-early 1960s?]
Two sheets, each 14 1/2 by 10 inches, pasted to an illustration board, 15
1/4x20 inches. Each sheet contains images of children in a classroom ; some
images show Tony Schwartz at the front of the class with two tape recorders
interacting with the children. A block of printed text with the heading
"Learning to Listen" explains that the children are first and third graders
in New York Public School 191 (Amsterdam School, Manhattan), who were
photographed by Mal Wittman while listening to recordings of "the sounds of
life around them." They also recorded and listened to their own voices.
148/4
New York University, Tisch School of the Arts, Interactive
Telecommunications Program correspondence, course work, and other materials,
circa 1981-2000-06-01
circa 1981-2000-06-01
Material relating to H79.2015.01, New Media and Interpersonal Behavior.
Included are letters from George Agudow and Red Burns.
148/5
Pratt Institute, Graduate Design Program curriculum proposal and
correspondence, 1965-04-1995-05-31
1965-04-1995-05-31
Master/apprenticeship program.
148/6
Princeton University, Department of Politics, Woodrow Wilson School
of Public and International Affairs correspondence,
1974-04-22-1983-04-19
1974-04-22-1983-04-19
Letters from Stanley Kelley, Jr.
148/7
Miscellaneous correspondence, teaching proposals, and other
materials, 1967-11-21-2002-06-11
1967-11-21-2002-06-11
230/1
State University of New York, Albany, lecture promotional poster,
undated
undated
Five copies of a circular poster, diameter 19 inches, promoting lecture #2
in L.C. 24, at SUNY Albany. "A live phone and tape presentation of sounds by
Tony Schwartz." Credit: Harry Prichett. Also in the folder is a 10x8 inch
black and white, three-hole-punched photographic image of the poster.
148/8
United States Department of Education correspondence,
1982-12-06-1983-06-06
1982-12-06-1983-06-06
Relates to the U.S. Presidential Scholars Program.
148/9
University of Rhode Island Department of Speech Communication
correspondence, 1983-05-13-1983-07-05
1983-05-13-1983-07-05
"Political Persuasion in Campaign '84," material relating to Speech 430,
Political Communication.
Speaking and media appearances, 1957-2000
1957-2000
Materials relating to public appearances made by Schwartz. Arranged in
chronological order, then alphabetical by institution or topic.
149/1
New York High Fidelity Show correspondence, 1957-09-04
1957-09-04
Letter from Joe Dilts.
218
Gooseneck desk lamp labeled "Tony Schwartz,
Advertising Age
9th Annual Creative Workshop," circa 1966
circa 1966
[Commemorative?] metal and plastic gooseneck desk lamp, with an
approximately 1 3/4x7x3 3/4 inch base; overall height is approximately 14
1/2 inches. The lamp features two small heads and power switches, and a
brown power cord. The label is etched onto a metal plate in the center of
the lamp's base.
149/2
Sounds Around Us
memorabilia, correspondence, and review,
1962-11-29-1963-07-25
1962-11-29-1963-07-25
149/3
Paul Pimsleur article and obituary, 1967-02-1976-06
1967-02-1976-06
"A Memory Schedule" and "Paul Pimsleur's Memory Schedule."
149/4
Spencer memorial church program, 1967-03-19
1967-03-19
Schwartz sermon, Seen and Not Heard.
149/5
Miscellaneous correspondence, handbills, and other materials,
1967-10-05-1998-09-28
1967-10-05-1998-09-28
Management Development Forum roster, AIGA/New York biography, and letters
from the American Association of Political Consultants, Centre for Culture
and Technology.
149/6
Presentation notes and outlines, circa 1967-1991-02-19
circa 1967-1991-02-19
Vision 67, Fordham Conference, New Dimensions in Sound, Project 86, England,
Environmental Media, Art Teachers, End of Line, AAAA, Democratic Senatorial
Committee, Clutter, Albany, Bob Squire, Mnemonic Speech, Media and God,
Management Horizons, Ultra-Sonics, Narrowcasting, Public Issue Radio Spots,
Upjohn, Police, Hill & Knowlton, Narrowcasting and Shame.
149/7
Radio Advertising Bureau correspondence, proceedings, and other
materials, 1968-05-16-1968-10-16
1968-05-16-1968-10-16
Radio Workshop 1968, letters from Miles David.
149/8
Senior Seminar in Foreign Policy correspondence and photographs,
1968-06-05-1970-05-08
1968-06-05-1970-05-08
149/9
David Frost Show
correspondence and presentation outline,
1969-10-07-1969-11-03
1969-10-07-1969-11-03
149/10
"Political Presentation" supporting materials and transcript,
1972-10-30-1982-01
1972-10-30-1982-01
149/11
U.S. Senate Commerce Committee correspondence, presentation notes,
and other materials, 1973-02-05-1973-02-28
1973-02-05-1973-02-28
U.S. GPO serial 93-9,
Proceedings of the 93rd Congress Consumer Subcommittee's First
Session on S.805 to Establish a National Institute of Marketing and
Health
.
149/12
McGraw-Hill Publications correspondence,
1978-01-16-1978-04-03
1978-01-16-1978-04-03
Letters from John Tiebout, Barbara Munder, Jerry Ryan.
See also
[
McGraw-Hill commercial client files
](McGrawHill26).
149/13
Life Advertisers Association correspondence,
1978-03-15-1978-04-13
1978-03-15-1978-04-13
Letters from Val Chmel.
149/14
United States Information Agency correspondence, visitor
biographical data, and other material, 1979-03-27-1989-11-21
1979-03-27-1989-11-21
Photograph of Bruce Gelb.
149/15
Great Neck Public Schools correspondence, circa 1979
circa 1979
Letters from students.
149/16
KLBJ correspondence, 1981-07-06-1984-06-06
1981-07-06-1984-06-06
Washington Post
article, "Merlin of the Media." Letters from E.A.W. "Ted" Smith.
Interview by Tom Shales.
150/1
Society of Motion Picture and Television Engineers technical
conference correspondence, 1982-03-18-1982-09-27
1982-03-18-1982-09-27
Letter from Stephen C. Chamberlain.
150/2
Parker Ethics in Telecommunications lecture series correspondence,
presentation outline, and other materials, 1983-06-1989-10-19
1983-06-1989-10-19
Everett Parker biography, programs, draft concerning the United Church of
Christ, news clippings.
150/3
Physicians Radio Network correspondence, presentation notes, and
other materials, 1984-07-1985-09-24
1984-07-1985-09-24
Radio guide and evaluations concerning a seminar entitled A Demonstration of
Sound — Examples and Techniques.
150/4
A Walk Through the 20th Century with Bill Moyers: The 30 Second
President
correspondence and handbill, 1984
1984
Letter from Haley, Kiss and Dowd, Inc.
150/5
Phil Donahue Show
resource material, correspondence, and other materials, circa
1984
circa 1984
Photocopies of
Donahue Show
appearance, syndication list,
Washington Post
preview, news clippings.
202
Photographs of Tony Schwartz on the
Phil Donahue Show
, circa 1984
circa 1984
Twenty-five color, chiefly 3 1/2x5 inch photographic prints showing
television screen images of Tony Schwartz on the program. Schwartz was not
interviewed in the television studio but rather from a remote location.
225/16
Photograph of Tony Schwartz on the
Phil Donahue Show
, circa 1984
circa 1984
One "matted" photographic image (photocopy) that appears to have been taken
from a television screen of Tony Schwartz speaking to host Phil Donahue and
his studio guests from a remote location via television monitor. The image
is taped to a backing board and "matted" with a sheet of paper that gives
instructions on sizing the image for publication.
230/2
Harvard University, Carpenter Center for the Visual Arts poster for
a Tony Schwartz presentation, undated
undated
Black and white poster, 19x11 1/2 inches, promoting "Media and How They
Affect Each Other in 'Post-Literary Society': An Examination and
Demonstration in Sound - Through Telecommunication - by Tony Schwartz."
Designed by Toshihiro Katayama.
150/6
Institute for the Humanities at Salado correspondence and other
conference materials, 1987-10-25-circa 1990
1987-10-25-circa 1990
The file includes an Understanding Evil symposium program and newsletter,
letters from Harry Wilmer and Nancy Lefler, Interregional Society of Jungian
Analysts conference material: copies of "Dreams of an AIDS Patient From
Diagnosis to Death" and "The Dynamics of Transference and
Countertransference: On the Nature of Dialogue."
150/7
University of Georgia, Himan Brown Audio Production Center
correspondence and information packet, 1989-02-01-1989-02-08
1989-02-01-1989-02-08
Grady School of Journalism and Mass Communication.
150/8
Chez Beauvais presentation reviews, handbills, and cue sheets,
1989-07-29-1989-08-21
1989-07-29-1989-08-21
Variety
and
Christian Science Monitor
reviews of talks given by Tony Schwartz at Chez Beauvais, a New
York bistro.
225/17
Poster promoting "Tony Schwartz Presents the Humorous Side of
Political Commercials," at Chez Beauvais, New York, New York,
1989-08
1989-08
Four copies of a poster, 15x11 inches, promoting Schwartz's talk, which was
presented "every Tuesday in August (Aug. 1, 8, 15, 22 & 29)."
150/9
Virginia Commonwealth University handbills,
1990-03-07-1990-09-21
1990-03-07-1990-09-21
The Power of Media teleconference.
151/1
United States Information Agency correspondence and visitor
biographical data, 1990-08-15-1993-02-11
1990-08-15-1993-02-11
151/2
United States Information Agency correspondence and visitor
biographical data, 1993-03-03-2000-09-11
1993-03-03-2000-09-11
151/3
Inside Edition
transcript, 1992-03-30
1992-03-30
Interview with Tony Schwartz.
151/4
Museum of Television and Radio correspondence,
1992-11-13-1998-04-07
1992-11-13-1998-04-07
151/5
The Legacy of McLuhan: A Symposium
correspondence, presentation outline, and other materials,
1997-12-17-1998-03-28
1997-12-17-1998-03-28
Transcript of Schwartz presentation, "Instant Information"; copy of Edmund
Carpenter speech, Conference on McLuhan; letter from Lance Strate.
See also the [
McLuhan correspondence file
](McLuhan22), [
McLuhan book material used in teaching
](McLuhanBook32), and the extensive [
McLuhan subject files
](McLuhan42).
152/1
International Association of Business Communicators correspondence
and presentation outline, 1979, undated
1979, undated
Letters from Peter Haas and John Ziegmann.
152/2
Charlotte Society of Communicating Arts handbill and photocopies,
undated
undated
152/3
"Post Literate Society" notes and resource material,
undated
undated
152/4
Quotations, undated
undated
Selections for Schwartz presentations.
152/5
Royal Typographers Gallery invitation, undated
undated
152/6
Transcript of an untitled political speech by Tony Schwartz,
undated
undated
Exhibitions, 1983-1993
1983-1993
Correspondence and programs related to exhibitions. Arranged in chronological
order, then alphabetical by title.
152/7
Hely Lima correspondence and promotional material,
1983-04-09-1983-04-18
1983-04-09-1983-04-18
Letter from Herbert Zohn.
Zoma Gallery private preview.
220/11
Promotional flier for Robert Lowe paintings and drawings exhibition,
Zoma Gallery, New York, New York, 1982-04-27-1982-05-23
1982-04-27-1982-05-23
152/8
Sigmund Freud Antiquities: Fragments from a Buried Past
correspondence, 1989-08-07-1989-09-07
1989-08-07-1989-09-07
Faxes from Sharon Zane.
152/9
Image World: Art and Media Culture correspondence, circa
1989-1990-02-01
circa 1989-1990-02-01
Letters from Grai St. Clair Rice.
Whitney Museum of American Art.
152/10
Perpetual Campaign: The Making of the People's President
correspondence, 1991-12-17-1994
1991-12-17-1994
Letter from Jennifer Gruber.
Smithsonian Institution.
152/11
The Living Room Candidate: A History of Presidential Campaigns on
TV, 1952-1992 program guide, 1992-07-04-1993-01-24
1992-07-04-1993-01-24
American Museum of the Moving Image.
152/12
Buttons to Broadcasts, Two Centuries of Political Advertising
brochure, undated
undated
American Advertising Museum, Portland, Oregon, 1986-2004.
Series 3. Works and Publications, 1950-2004
1950-2004
5 linear feet
RPA 01008-01019 (boxes 153-164); RPB 00119, 00122 (oversize boxes 220, 223);
RPC 00086 (oversize box 226); RPD 00040 (oversize box 230); RPU 00021-00023 (boxes
202-204), RPU 00032 (box 212)
Series 3 consists of various materials concerning audiovisual projects, books, and
articles produced and written by Tony Schwartz. The materials include research,
correspondence, drafts of scripts and articles, published final drafts, publicity,
hard and soft bound books, contracts, reviews, and interviews.
This series is divided into two subseries: audiovisual and written works. Each
subseries is arranged by project title.
Audiovisual works, 1950-2004, undated
1950-2004, undated
This subseries of published audiovisual works by Tony Schwartz includes
material on such projects as
Guerrilla Media
,
Children and God
,
If You Know Someone Who Smokes
, and various albums published by the Folkways label. The material
includes correspondence, research, and promotional material, information on
royalties, scripts, interviews and reviews.
See also
[
Varied Directions
](VariedDir31) and related files.
153/1
Album lists, undated
undated
Includes one list of Folkways records by Tony Schwartz and one list titled,
"Final album count for Tony Schwartz collection."
See also
[
Folkways files
](Folkways31).
153/2
Bad Bishops
correspondence and research, 1981-05-17-1983-08-11
1981-05-17-1983-08-11
See also
[
Varied Directions production and related
files
](VariedDir31).
153/3
Chic Chaikin interview, undated
undated
Daily News
interview transcript about the International Ladies Garment Workers
Union.
153/4
Children and God
publicity materials, circa 1970
circa 1970
220/12
Children and God
promotional package, circa 1970
circa 1970
See also
[
Children and God in Series 2,
](ChildrenGod27)Art and design work.
226/1-2
The Educated Eye II
and
Children and God
movable record cover, [early 1970s?]
[early 1970s?]
Two copies of a record cover bearing the title
The Educated Eye II
and originally containing Tony Schwartz's vinyl record,
Children and God
. The cover, illustrated with black-and-white photographs taken by
Ken Heyman at the Dalton School in New York City, consists of flaps that can
be unfolded and reassembled into a three-dimensional "house" or "school"
building Illustrated instructions for assembling the building are provided
on the inside of the front cover flap, along with notes about Heyman's
photographs and Schwartz's recording by Dalton headmaster Donald Barr.
153/5
Contracts and royalties, 1956-1959
1956-1959
Between Legend Recordings, Inc. and the following: Columbia, CBS, NBC,
Folkways, RCA, McCall's, Jack Gold Music Co., and others.
See also files relating to [
commercial clients of Tony Schwartz
](Clients26).
153/6
Dick Wade interview, 1975-10-14
1975-10-14
Daily News
interview transcript about New York City.
153/7
Dirty Business
correspondence and publicity materials,
1988-03-15-1988-04-13
1988-03-15-1988-04-13
See also
[
Varied Directions production and related
files
](VariedDir31).
153/8
Dominating Political Media
materials, 1984-09-24-1988-05-03
1984-09-24-1988-05-03
See also
[
Varied Directions production and related
files
](VariedDir31).
153/9
Fight for Your Life
correspondence and PR materials, 1986-01-12-1987-02-10
1986-01-12-1987-02-10
See also
[
Varied Directions production and related
files
](VariedDir31).
Folkways Records, 1951-2000
1951-2000
See also
[
Folkways album list
](AlbumLists31).
153/10
Royalty statements, circa 1962-circa 1992
circa 1962-circa 1992
153/11
Correspondence, 1953-01-05-2000-12
1953-01-05-2000-12
Reviews, fan mail, and letters asking for copyright permission.
154/1
Production materials, 1953-1970
1953-1970
Print materials for published recordings by Tony Schwartz for Folkways.
They include:
New York 19
,
Millions of Musicians
,
Nueva York
,
1, 2, 3 and a Zing Zing Zing
,
French Folk Songs
,
A Dog's Life
,
You're Stepping on My Shadow
,
If He Asks You Was I Laughing
,
Sounds of the City
, and
Children at Play
. Also included are materials relating to
Rhythms of Harlem
and
Poems for Children
by Langston Hughes, and ten photos of Schwartz recording taxi
drivers.
220/13
Joseph Carpini cover art for
If He Asks You Was I Laughing
, undated
undated
Four copies.
226/3-4
French Folk Songs
and
Nueva York
album covers, circa 1954-1955
circa 1954-1955
Reversed print (white illustration and lettering on a black background)
of the cover of
French Folk Songs
(Folkways FW06832, 1954), 12 1/4 x 11 1/4 inches, Elie Zmirou,
artist; and a black-and-white print of the cover of
Nueva York: A Tape Documentary of Puerto Rican New
Yorkers
(Folkways FW05559, 1955), 10x10 inch print pasted to a 14 x14
inch backing board, Tony Schwartz, artist, producer.
230/3
New York 19
album cover artwork, circa 1954
circa 1954
Artwork, 14 1/2x14 inches, for the cover of Folkways FW05558, released in
1954.
154/2
Reviews, circa 1951-1998-04-26
circa 1951-1998-04-26
Articles and PR on various Folkways projects.
Guerrilla Media
, circa 1980s-2004
circa 1980s-2004
See also
[
Varied Directions production and related
files
](VariedDir31).
154/3
Post production materials, 1988-03-21-2004-01-14
1988-03-21-2004-01-14
Correspondence, PR, reviews, a letter from Senator J. Robert Kerrey of
Nebraska. Includes overhead projector transparencies, photos, and
fliers.
154/4
Post production materials, 1987-10-06-1989-02-01
1987-10-06-1989-02-01
PR, order forms, correspondence, and reviews.
154/5
Endorsement scripts, 1988-01-19-1988-09-19
1988-01-19-1988-09-19
154/6
Press release materials, circa 1988
circa 1988
Folders with press release documents.
There is an 8x10 glossy photograph of Tony Schwartz in each folder.
154/7
Scripts and production materials, circa 1980s
circa 1980s
155/1
Scripts, circa 1980s
circa 1980s
230/4
Guerrilla Media
video cover paste-up, 1988-02-13
1988-02-13
Paste-up, 20x13 inches, of the cover art for
Guerrilla Media
, dated February 13, 1988. A tissue overlay is attached.
155/2
David Hoffman correspondence,
1986-04-16-1989-06-05
1986-04-16-1989-06-05
See also
[
David Hoffman materials in box 155/3
](DHoffman31Mats), [
file for David Hoffman under Varied
Directions
](DHoffmanVD31), and the [
David Hoffman subject file
](DHoffman41). Also look under [
Varied Directions
](VariedDir31), David Hoffman's production company, and under films produced by
Hoffman and Varied Directions.
155/3
David Hoffman materials, circa
1980s
circa 1980s
Radio spot, correspondence, and a book outline titled, "The ABCs of
Electronic Advertising."
See also
[
David Hoffman correspondence
](DHoffman31), [
file for David Hoffman under Varied
Directions
](DHoffmanVD31), and the [
David Hoffman subject file
](DHoffman41). Also look under [
Varied Directions
](VariedDir31), David Hoffman's production company, and under films produced by
Hoffman and Varied Directions.
155/4
Henry Reed interview, undated
undated
Interview about New York City parks.
155/5
Hoffman DVD, undated
undated
A group of 16 black and white photos, mainly of Tony Schwartz, spanning at
least three decades. It is unclear if the pictures were used for a film by
David Hoffman about Tony Schwartz.
155/6
If You Know Someone Who Smokes
production and publicity materials,
1987-07-22-1994-08-03
1987-07-22-1994-08-03
See also
[
Varied Directions production and related
files
](VariedDir31).
202
Photograph of artwork relating to
If You Know Someone Who Smokes
, 1988-02-02
1988-02-02
Four copies of a color, 4x6 inch photograph.
204/72
Negatives of artwork relating to
If You Know Someone Who Smokes
, circa 1988
circa 1988
Three 35 mm color negative strips containing images that appear to be
related to
If You Know Someone Who Smokes
. Also includes shots of what appears to be bags of trash placed on
a street curb.
155/7
I'll Make Me a World
, 1998-12-28
1998-12-28
Letter granting copyright for the segment Monitor (broadcast April 12,
1959).
155/8
“In the Beginning Was the World...” advertisement, 1992
1992
155/9
Judge Stetcher interview, undated
undated
Interview for
Daily News
on advertising regulation.
155/10
“Learning in Progress, Media” contract data,
1994-10-15-1994-11-15
1994-10-15-1994-11-15
Terms of use contract between Tony Schwartz and Dutchess Community
College.
155/11
Lost & Found Sound
materials, 1999-12-06-2001-01-09
1999-12-06-2001-01-09
Brochures, fliers, audiocassette box cover, fan letters.
This is a compilation release. Tony Schwartz's track is called "Tony
Schwartz: 30,000 Recordings Later."
155/12
Mnemonic Speech
research and publicity materials, circa 1970s
circa 1970s
Intended for voice actor: Bob Landers.
230/5
Mnemonic Speech
cover [proof?], circa 1970s
circa 1970s
Two copies, each 15 1/2x18 inches, of the cover lettering.
155/13
Moondog project correspondence and research,
undated-2004-01-14
undated-2004-01-14
See also
[
Moondog business correspondence
](Moondog22) and the [
Moondog subject file
](Moondog41).
155/14
NPR's
Weekend Edition Sunday
, 2000-03-15
2000-03-15
Correspondence from NPR asking Schwartz for spoken word material.
Project 86,
1969-1977, undated
1969-1977, undated
155/15
Project materials, 1969, undated
1969, undated
Drafts of the script for
Project 86
, a two-channel radio program by Tony Schwartz and John Carey.
Titles: "End of the Line" and "How Auditory and Visual Environments
Affect Space."
156/1
Project materials, undated
undated
Notes, drafts of articles, correspondence.
See also
[
"How to Grow Grass-Roots in the Global
Village
](HowToGrow31)."
203
Slides relating to
Project 86
, 1977-08
1977-08
Thirty-seven 35 mm color slides of New York City [and elsewhere?], some
taken in daylight, others at night. Includes some aerial views.
156/2
Miscellaneous project proposals, circa 1950s
circa 1950s
John Simon Guggenheim Memorial Foundation application, Folklore.
156/3
Science of Sound and Music
script, correspondence, and research, 1959-1963-03-25
1959-1963-03-25
156/4
Secrets of Effective Radio Advertising
brochures, scripts, and correspondence,
1987-07-12-1988-10-13
1987-07-12-1988-10-13
Film by David Hoffman.
See also
[
Varied Directions production and related
files
](VariedDir31).
156/5
Showdown on Tobacco Road
materials, 1987-09-24-1988-01-28
1987-09-24-1988-01-28
Film by David Hoffman.
See also
[
Varied Directions production and related
files
](VariedDir31).
156/6
“Sound of Sight” correspondence, 1967-09-circa 1968
1967-09-circa 1968
Correspondence asking to purchase the “Sound of Sight” disc after the
article was printed in
Popular Photography
magazine.
156/7
Sound of the Family of Man
sleeve photocopy, undated
undated
Sleeve photocopy of the Schwartz recording that documented music, games, and
other sounds of people from around the world; based on the concept of Edward
Steichen's Museum of Modern Art exhibition and companion book,
The Family of Man
(1955-1962).
223
Sound of the Family of Man
printing block, undated
undated
Hard printing block, 10x8 3/4x3/4 inches, with metal wording for the cover
of the sleeve.
226/5
Sound of the Family of Man
cover design, undated
undated
Cover lettering pasted to a backing board, 13 1/2x15 1/2 inches, with a
tissue overlay taped to the front. Designed by Tom Carnasi and Bob Farber.
212
Standing Here at the Present Time... A Sound Portrait of New
York
printing block, circa 1965
circa 1965
Hard printing block with metal text and image for the sleeve of a limited
edition recording.
230/6
Standing Here at the Present Time
cover art paste-up, circa 1965
circa 1965
Drawing and text pasted to an illustration board, 14 1/2x16 1/2 inches. In
small print: "A limited edition not for sale."
230/7
Standing Here at the Present Time
[back cover?] paste-ups and proofs, 1965
1965
The folder contains a layout, 14x10 1/2 inches, consisting of a printed list
of the record's contents and handwritten text by Tony Schwartz; he explains
that the recording was part of a Gallery of Modern Art exhibition about New
York celebrating the fiftieth anniversary of the Women's City Club. Also in
the folder is a negative paste-up on paper, 20x13 inches, of Schwartz's
text, now briefer and in printed form, and the contents list. A
hand-trimmed, negative display of some Tony Schwartz text about New York
that ultimately appeared to the left of the contents list is in the folder,
as are two copies of the first proof of the complete back cover, dated
October 5, 1965.
Tape exchange material, 1950-1955
1950-1955
156/8
"Musical Swap Shop" fliers, 1951-03
1951-03
Original and reprint fliers for
Audio Record
, volume 7, number 3.
156/9
Correspondence, 1950-11-09-1955-06-08
1950-11-09-1955-06-08
220/14
They Became What They Beheld concept draft, undated
undated
Concept book draft for a project with Ken Heyman, Edmund Carpenter, Marshall
McLuhan, and Saul Steinberg.
Varied Directions, circa 1981-1992
circa 1981-1992
Schwartz's friend and colleague David Hoffman's film production company.
See also
[
Varied Directions business correspondence
](VariedDir22), [
advertising for the company's videos relating to
Tony Schwartz
](VariedDir31Ad), and the [
Varied Directions subject file
](VariedDir41).
In addition, see files for individual Varied
Directions productions: [
Bad Bishops
](BadBishops31)
[
Dirty Business
](DirtyBusiness31)
[
Dominating Political Media
](DominatingMedia31)
[
Fight for Your Life
](FightForLife31)
[
Guerrilla Media
](GuerrillaMedia31)
[
If You Know Someone Who Smokes
](IfYouKnow31)
[
Secrets of Effective Advertising
](SecretsAdvertising31)
[
Showdown on Tobacco Road
](Showdown31)
156/10
Correspondence and sales reports,
1987-12-17-1988-04-06
1987-12-17-1988-04-06
156/11
General material, circa 1981-1992-07-15
circa 1981-1992-07-15
156/12
Student papers reflecting on Schwartz tapes, undated
undated
156/13
David Hoffman, 1983-05-1990-12-10
1983-05-1990-12-10
Includes
Standing Tall
review.
See also
[
David Hoffman correspondence
](DHoffman31), [
various David Hoffman materials
](DHoffman31Mats), and the [
David Hoffman subject file
](DHoffman41). Also look under [
Varied Directions
](VariedDir31), David Hoffman's production company, and under films produced by
Hoffman and Varied Directions.
157/1
Tony Schwartz video tapes advertisement,
circa 1980s-circa 1990s
circa 1980s-circa 1990s
Advertisement for four films by Tony Schwartz.
See also
[
Varied Directions business correspondence
](VariedDir22), [
Varied Directions production files in Series
3
](VariedDir31) and works produced by the company, and the [
Varied Directions subject file
](VariedDir41).
157/2
Vocational Guidance series, 1956
1956
Print materials, notes, and selling points.
157/3
Tony Schwartz website correspondence, 1997-12-10
1997-12-10
Writings, 1953-2004, undated
1953-2004, undated
This subseries of published written works by Tony Schwartz includes material on
his books (
Media the Second God
and
The Responsive Chord
), his work for the Center for Media in the Public Interest, Inc., the
Media Industry Newsletter
(MIN), and a wide variety of articles and columns. Forms of material
include business and fan correspondence, research, promotional materials,
reviews, drafts, and final publications.
157/4
Anchor Press/ Doubleday correspondence, 1976-03-02
1976-03-02
Book deal correspondence.
157/5
Are television spots effective? question-and-answer fax,
1992-07-11
1992-07-11
157/6
"Aural Pictures," 1985-04
1985-04
Article from
Sound Management
, volume 2, number 3.
157/7
Book proposal and chapter drafts, undated
undated
About the effects of the microphone on human communication.
157/8
"ByLine Radio: Narrowcasting to an Audience of One"
Article from
Madison Ave.
magazine.
Center for Media in the Public Interest, Inc.,
1992-1995
1992-1995
Acronym: CMPI.
See also
[
CMPI business-related materials
](CMPI21), [
CMPI business correspondence
](CMPI22), and the [
Robert Wood Johnson Foundation
](WoodJohnson25) for CMPI public service announcements.
157/9
Fliers and stationery, undated
undated
157/10
Correspondence, 1992-02-05-1995-05
1992-02-05-1995-05
Ecovision, Irving M. Wall attorney, and the Milton Goldin Company
correspondence; American Federation of Television and Radio Artists HR
report.
157/11
Children's radio materials, 1967-1990s
1967-1990s
"Positive Signs for Kids Radio?" article by Stephanie Muller, radio facts
pocket piece,
The Sound of Children
pamphlet by Tony Schwartz.
157/12
"Commercials - New and Improved" draft, undated
undated
157/13
"Communicating," 1972-11
1972-11
CMI World
article.
157/14
"Communicating with Tape," undated
undated
Article from
Hifi/Stereo Review
.
157/15
“The Crystal Ball” partial draft, circa 1980s
circa 1980s
Two pages from a chapter draft, pages 183-184.
157/16
"The Destruction of Time" partial draft, undated
undated
Four pages.
157/17
"Do You Really Have a Library?" 1959-04
1959-04
Article from
Hi-Fi Tape Recording
.
157/18
"Electronic Campaigning" draft, undated
undated
Fifty-two pages.
157/19
"The Electronic Museum and Information Distribution" draft and
research materials, circa 1953-circa 1967
circa 1953-circa 1967
Research, transcripts of interviews, and a draft of the article.
157/20
Environmental Media draft and stationery, undated
undated
157/21
"Ethics in Political Media Communication,"
1980-01-14-1980-02-28
1980-01-14-1980-02-28
Correspondence, article draft, and copyright agreement.
157/22
"The Exhibition of Sound," undated
undated
Article from an unknown magazine.
157/23
"The Future Is Now" drafts, 1983
1983
157/24
Guide for Tape Recording
draft and correspondence, 1962-03-28-circa 1963
1962-03-28-circa 1963
Drafts of a tape recording guide by Tony Schwartz and letters from
Art Direction
, the magazine of creative advertising.
See also
[
"Sound Directions" column
](SoundDirCol32).
157/25
"Hearing's Believing?" 1967-03
1967-03
Unknown publisher.
157/26
"How to Change an Image" draft, undated
undated
Article draft. Unknown publisher.
157/27
"How to Grow Grass-Roots in the Global Village"
brochures, contracts, and correspondence, 1969-1987-03-05
1969-1987-03-05
See also
[
Project 86
](Project8631).
157/28
"How to Use Radio Advertising Most Effectively,"
1979-10-15
1979-10-15
Article from
Boardroom Reports
.
See also
[
Boardroom Reports in commercial client
files
](BoardReports26).
157/29
"How to Watch Debates Today" draft, 1991-02-26
1991-02-26
157/30
"How TV Will Change Government," 1978-02-05
1978-02-05
Article from the
Daily News
.
157/31
"The Inside of the Outside," 1972-01
1972-01
Article from
Politeia
magazine, volume 1, number 3.
157/32
"Kids and Cats" transcript, undated
undated
Transcript from interviews with principals.
157/33
Correspondence relating to "The Language: Thinking, Writing,
Communicating," 1980-05-27-1981-01-19
1980-05-27-1981-01-19
Correspondence from Maryland Center for Public Broadcasting.
157/34
"Let's Not Make a Fatal Mistake" column drafts,
1983-03-02-circa 1983
1983-03-02-circa 1983
Drafts for a column about instant hesitation in
Electronics Magazine
and correspondence.
157/35
Letters to the editor, undated
undated
Titles: "Earsight," (
New York Times
), "Principle or Principal?," (
Advertising Age
).
157/36
“Listen”, 1978-05-05-1979-03-20
1978-05-05-1979-03-20
Original article, reprints from
TV Guide
, and letters from readers.
157/37
"Mass Communication," 1979-07-11-1980-10
1979-07-11-1980-10
Article for the
American Encyclopedia
. Master copy.
157/38
"The Meaning of Video Replay," 1985-01-11
1985-01-11
Correspondence with
Video Review
and article.
Media Industry Newsletter,
1967-2004
1967-2004
Acronym: MIN.
See also
[
Media the Second God
](MediaSecondGod32).
158/1
Research, correspondence relating to USPS column,
1978-12-20-1984-12-09
1978-12-20-1984-12-09
158/2
Correspondence, 1980-03-06-2004-07-12
1980-03-06-2004-07-12
Some newsletters attached to correspondence.
158/3
Research, 1980-04-28-1984-04-09
1980-04-28-1984-04-09
158/4
Newsletters, 1984-05-16-1998-03-30
1984-05-16-1998-03-30
Draft for Planned Reactions, Inc.
158/5
Drafts, 1985-08-27-1986-04-10
1985-08-27-1986-04-10
Some undated article drafts, Planned Reactions, Inc.
158/6
Drafts, 1989-01-03-1989-12-18
1989-01-03-1989-12-18
158/7
Columns, 1976-06-14-1983-08-10
1976-06-14-1983-08-10
Photocopies of columns. Original folder titles were "Radio has yet to be
discovered" and "On target."
Pages numbered chronologically by date.
158/8
"Uses and Misuses of Advertising" columns,
1975-12-19-1982-03-17
1975-12-19-1982-03-17
Pages numbered chronologically by date.
158/9
Column compilation booklet, 1977
1977
Fifty-four page booklet, with an index of Schwartz's MIN columns from
before 1977.
158/10
"Social Effects of Media" columns,
1979-03-19-1983-08-24
1979-03-19-1983-08-24
Pages numbered chronologically by date.
158/11
"Political Airwaves" columns, 1976-07-19-1983-05-18
1976-07-19-1983-05-18
Pages numbered chronologically by date.
158/12
"And Now the News!" columns, 1967-04-1982-10-20
1967-04-1982-10-20
Pages numbered chronologically by date.
159/1
"Researching the Consumer" columns,
1975-11-14-1982-03-03
1975-11-14-1982-03-03
Pages numbered chronologically by date.
159/2
"Shoes and Ships and Sealing Wax" columns,
1968-01-1983-11-16
1968-01-1983-11-16
Pages numbered chronologically by date.
159/3
"Recording" columns, 1963-10-1980-07-23
1963-10-1980-07-23
Also includes "Sound for Photographers" and "Tony Schwartz on Sound"
columns.
Pages numbered chronologically by date.
159/4
"Media and Education" columns, 1967-07-1982-05-05,
undated
1967-07-1982-05-05, undated
Pages numbered chronologically by date: added newsletter, 1977-02-21.
159/5
Columns, 1967-03-1993-04-26, undated
1967-03-1993-04-26, undated
Mnemonic Speech
cover and a compilation booklet of Tony Schwartz's MIN columns
with index and introduction. Most drafts are undated.
159/6
Columns, undated
undated
159/7
"The FTC's Print and Buggy Romance with Truth," circa
1967
circa 1967
159/8
"Television and Violence" research and articles,
1969-11-15-1982-05-06
1969-11-15-1982-05-06
159/9
"Hear and There," 1992-10-26-1992-11-23
1992-10-26-1992-11-23
Two columns.
159/10
Letter concerning a Tony Schwartz MIN column,
1977-08-30
1977-08-30
Letter from David Marsh at CBS regarding an interview Tony Schwartz wrote
about in MIN; interview transcript included.
159/11
Media Lobbying
flier, undated
undated
Media, the Second God,
circa 1970s-circa 1990s
circa 1970s-circa 1990s
159/12
Post publication materials, 1982-07-16-1987
1982-07-16-1987
Includes correspondence regarding the Japanese translation of the
book.
159/13
Book notes, undated
undated
159/14
Artwork, circa 1980
circa 1980
Artwork by Nurit Karlin.
230/9-10
Nurit Karlin Statue of Liberty artwork, circa 1980
circa 1980
circa 1980
Folder 9 contains a negative print of Karlin's drawing that has been
pasted to a backing board, 12x22 inches. Folder 10 contains two paste-up
copies of the drawing, one positive and one negative, each with a tissue
overlay and each measuring 12x22 inches.
Karlin's Statue of Liberty drawing faces p. [3] in the first edition of
the book (1981).
160/1
Fan letters and reviews, 1981-1982
1981-1982
160/2
Publicity, 1981-1982
1981-1982
Magazines, articles, correspondence, PR drafts, scripts, and
invoices.
160/3
Cover art, first edition, 1981
1981
Correspondence, articles, and cover drafts.
226/6
Cover lettering and design, 1983 paperback edition, circa
1983
circa 1983
Paste-up of the word "Media," 10 1/2x8 1/2 inches; negative image of the
full cover, opened, printed on three-hole-punched plastic, 11x14 inches;
and a positive paper print of the full cover, opened, 8x12 1/2
inches.
230/8
Cover lettering and design, 1983 paperback edition, circa
1983
circa 1983
Four orange sheets of paper, each 12 1/2x16 inches and
three-hole-punched, containing paste-up negatives of front and back cover
lettering and a Tony Schwartz photograph, for the 1983 paperback
edition.
160/4
Post publication, circa 1980s
circa 1980s
Invoices, articles, correspondence, and PR.
160/5
John Jay campaign case study, 1981
1981
A photocopy of the chapter from the book.
160/6
Review correspondence, 1981-1983
1981-1983
160/7
Petrov interview, circa 1990s
circa 1990s
160/8-9
Book draft, circa 1980s
circa 1980s
160/10
Correspondence, circa 1980
circa 1980
Correspondence and drafts. There is one 8x10-inch contact sheet of
various photos of Tony Schwartz in his office.
161/1-2
Research, circa 1970s-circa 1980s
circa 1970s-circa 1980s
Magazines, articles, correspondence, drafts.
161/3
Correspondence, circa 1980
circa 1980
Rights, colleague feedback.
161/4
Correspondence, 1985-05-01
1985-05-01
161/5
Book, first edition, 1981
1981
Hardback with note cards inside.
161/6
Book draft and research,
1977-05-23-1980-02-20
1977-05-23-1980-02-20
Correspondence and notes on the book draft and research materials.
Includes copies of
Media Industry Newsletter
(MIN) column articles.
See also
[
Media Industry Newsletter.
](MIN32)
161/7
The Second God: Media in the Post-Literate Society,
undated
undated
A draft of the book with one page of notes to accompany the tabs marked
throughout the draft.
161/8
"The Microphone as a Lens," undated
undated
Article from the magazine
Popular Photography
.
161/9
Letter regarding
The Naked Computer
, 1983-01-05
1983-01-05
Letter regarding an article Schwartz was writing for the book.
161/10
"Narrowcasting: Tune In Your Listeners with Radio,"
1980-02-09
1980-02-09
Letter of agreement.
161/11
"New Voices" column, 1969-01-1969-11
1969-01-1969-11
Educational Television
magazines and correspondence.
161/12
"Nynex Impact" biography draft and article, undated
undated
Draft of a biography and article on the impact of the telephone in
Schwartz's life.
161/13
On Political Advertising
brochure, undated
undated
American Advertising Museum brochure.
161/14
"Perception or Dropouts?" 1968-04
1968-04
Music Notes
magazine.
161/15
Popular Photography
correspondence and articles, 1962-12-17-1965-05
1962-12-17-1965-05
161/16
"Puncturing Advertising Myths,"
1977-06-30
1977-06-30
Article from
Boardroom Reports
.
See also
[
Boardroom Reports in commercial client
files
](BoardReports26).
162/1
Correspondence concerning "Radio: The Forgotten Medium,"
1979-11-28-1979-12-17
1979-11-28-1979-12-17
Correspondence for the magazine
Campaigns and Elections
.
162/2
"Radio: Two Creative Methods," 1978-05-29
1978-05-29
Advertising Age
article.
162/3
"The RCA Tape Cartridge," 1959-04
1959-04
Modern Hi-Fi
article, number 2.
The Responsive Chord,
1960s-1992
1960s-1992
162/4
Chapter drafts, 1960s-1973
1960s-1973
Drafts of
The Responsive Chord
book chapters: "Introduction," "Sound in the Environment,"
"Education in the Global Village," "Political Communication, or, How to
Package Voters," "Women's Discussion," and La Monte Young page "Dream
Music."
162/5
Book draft, 1973
1973
Final print draft.
162/6
Correspondence, 1977-08-16-1992-02-11
1977-08-16-1992-02-11
Reprint requests, Doubleday correspondence.
162/7
Master book draft, circa 1973
circa 1973
Master print draft with corrections.
162/8
Publicity, circa 1973-circa 1975
circa 1973-circa 1975
162/9
Fan letters and other materials,
1973-11-08-1975-01-14
1973-11-08-1975-01-14
Correspondence, reviews, PR drafts, radio publicity spot sales
reports.
162/10
Publicity materials, 1957, circa 1971-circa 1980s,
2001
1957, circa 1971-circa 1980s, 2001
Book cover designs, correspondence, reviews, publicity, radio spot
invoices. Included are five photographs of Anton Schwartz for the
book.
162/11
First edition office copy, 1973
1973
Personal office copy of the book with handwritten notes and tabs. The
date “1978-09-24” is written on the dust jacket.
163/1
Paperback copy, 1974
1974
163/2
"Hard Sell, Soft Sell, Deep Sell" and other
materials, 1992
1992
Section of the book used in a communications reader for Simon Fraser
University. Also contains a section of Marshal McLuhan's
Understanding Media: The Extensions of Man
and "Ads: Keeping Upset with the Joneses."
See also the [
McLuhan correspondence file
](McLuhan22), [
McLuhan symposium content
](McLuhanPresent211), and the extensive [
McLuhan subject files
](McLuhan42).
163/3
"Schwartz on Media," 1972-07
1972-07
Politea
article, volume 1, number 4.
163/4
"60 Minutes" op-ed drafts, 1968-undated
1968-undated
"Sound Directions," 1960s
1960s
Art Direction
magazine.
163/5-7
Column, circa 1960s
circa 1960s
See also
[
"Guide for Tape Recording."
](GuideForTapeRec32)
163/8
Correspondence relating to "Speed Hearing: Variable Velocity
Comprehension," 1971-04-20-1971-05-15
1971-04-20-1971-05-15
Letters in response to article in
BM/E
magazine.
163/9
"Stimuli and Responses" handout, undated
undated
A handout made by Schwartz referencing Erich Fromm's
The Anatomy of Human Destructiveness
.
163/10
"The Swinging Door to the Mind," undated
undated
A column from an unknown publication. The column mentions Schwartz's theory
on “earlids.”
163/11
"The Tape Around Us," 1974-08
1974-08
High Fidelity
article by Tony Schwartz and John Carey.
163/12
"Task Oriented Paid Media to Affect Public Behavior" drafts,
undated
undated
163/13
"The Terminology of Tony Schwartz," undated
undated
Quick reference.
163/14
Drafts and original concept notes relating to "This Won't Take Long,
Did It? A Prologue to the Polaroid Revolution," undated
undated
163/15
"Thoughts on Political Advertising," 1972-12
1972-12
CLIO
article, co-author Michael Rowan.
163/16
"Tony Schwartz On" flier, undated
undated
A one page flier containing remarks from Tony Schwartz on various media
topics: radio, television, print, videocassettes, environmental media, and
multimedia.
163/17
"To Replay Is to Know," undated
undated
Article from
Video Review
.
163/18
"Toward Effective Advertising" draft, 1973
1973
163/19
"TV... an Auditory Medium," 1979-02-24
1979-02-24
TV Guide
article.
163/20
"Using Radio" drafts, undated
undated
163/21
"Using Today's Media to Change Behavior" draft, undated
undated
Co-author John Carey.
164/1
Materials relating to "VCRs Turn Broadcasting into Narrowcasting,"
1986-03-1986-04-04
1986-03-1986-04-04
Drafts of article, correspondence with
Video Magazine
, and
Esquire
article "The ReDecade."
164/2
"Voice of the City," 1953-01-12-1996-09-02
1953-01-12-1996-09-02
90.9 WBUR, Boston University Radio, Adventures in Music.
164/3
"What Does One of the Most Inventive Minds in Advertising Think
about Research?" 1974-06
1974-06
Writer's Digest
article.
164/4
Drafts and correspondence relating to "What Is a Negative Political
Ad?" 1988-11-23
1988-11-23
Drafts and correspondence with
New York Times
for op-ed piece.
164/5
"What Really Matters, Searching for Wisdom in America," circa
1990s
circa 1990s
Joke advertisement for a fake book by Schwartz.
164/6
"What's Water" drafts and research, 1973-1975
1973-1975
164/7
"When the Unreal Becomes Real" draft and research materials,
circa 1973-undated
circa 1973-undated
Series 4. Subject Files, 1912-2005
1912-2005
15.2 linear feet
RPA 01020-01055 (boxes 165-200); RPB 00119 (oversize box 220); RPC
00086-00087 (oversize boxes 226-227); RPD 00040 (oversize box 230); RPU 00021 (box
202), RPU 00024 (box OSU 1)
Arranged in three groupings: General subject files, files on Marshall McLuhan, and
files on smoking-related topics.
General subject files, 1912-2005
1912-2005
Consists of published material, correspondence, and other material concerning
people, organizations, and topics of interest to Tony Schwartz.
Arranged alphabetically by name of individual, organization, and topic.
226/7
1976 U.S. senatorial campaign research, circa 1976
circa 1976
165/1
35 Plus Committee, circa 1980-1995
circa 1980-1995
165/2
35-64 Marketing, circa 1980-1989
circa 1980-1989
165/3
ABC coverage of 1982 New York City marathon, 1982
1982
165/4
Advertising agency executives' attitudes toward radio, circa
1960-2005
circa 1960-2005
165/5-8
Advertising and marketing, circa 1912-1990
circa 1912-1990
226/8
Advertising and marketing photocopies, 1978-05
1978-05
Oversized. Two articles: "Scoring a Perfect Pitch," by Joanne Kelleher,
Ad East
, May 1978, pages 22-23; and "Two Creative Methods, but Both Sell,"
Advertising Age
, May 29, 1978, page R36.
165/9
African American topics, circa 1960-2005
circa 1960-2005
165/10
Aging, circa 1990-1999
circa 1990-1999
166/1
AIDS, circa 1980-2005
circa 1980-2005
166/2
Roger Ailes, circa 1985-1995
circa 1985-1995
166/3
Alcohol, circa 1960-2005
circa 1960-2005
166/4
Alliance of the Building Community, circa 1990-2005
circa 1990-2005
166/5
American Council on Science and Health, 1991
1991
166/6
AMICUS, Inc., circa 1960-2005
circa 1960-2005
166/7
Animal rights, circa 1960-2005
circa 1960-2005
166/8
Anthropology, circa 1960-2005
circa 1960-2005
166/9
Anxiety Disorder Association of America, circa
1990-1999
circa 1990-1999
166/10
Apartheid, circa 1980-2005
circa 1980-2005
166/11
Architecture, circa 1960-2005
circa 1960-2005
226/9
Reprint of article on Soviet architecture, 1942-11
1942-11
Reprint of "Soviet Architecture Today," by Edward Carter, from
The Architectural Review
, November 1942, pages 107-114.
166/12
Art, circa 1960-2005
circa 1960-2005
166/13
Articles on individuals, circa 1960-2005
circa 1960-2005
166/14
Articles that mention Tony Schwartz, circa 1950-2005
circa 1950-2005
167/1
Moses Asch, 1971-2000
1971-2000
167/2
Astronomy and space, circa 1960-2005
circa 1960-2005
167/3
Attitudes Towards a New Cassette Product
, 1972-11
1972-11
167/4
W.H. Auden, circa 1960-2005
circa 1960-2005
167/5
Audio Engineering Society, 1966-1970
1966-1970
167/6
Audio recording and preservation, circa 1960-2005
circa 1960-2005
167/7
Battleground
, circa 1960-2005
circa 1960-2005
167/8
Belafonte House, circa 1960-2005
circa 1960-2005
167/9
Jack Bemporad, circa 1960-2005
circa 1960-2005
167/10
Bettman Archive, 1988-1989
1988-1989
167/11
Joe Biden, circa 1970-1979
circa 1970-1979
167/12-13
Book reviews, 1980-2000
1980-2000
167/14
Boys Choir of Harlem, 1988-1988
1988-1988
167/15
Oscar Brand, 1994
1994
167/16
Will Burtin, circa 1977-1977
circa 1977-1977
167/17
Anne Burton, 1986-1986
1986-1986
167/18
George H. W. Bush, 1980-2005
1980-2005
167/19
Business Enterprise Trust, circa 1960-2005
circa 1960-2005
167/20
Business topics, 1990-1999
1990-1999
167/21
Earl Butz, 1973
1973
167/22
Campaign Insider
, circa 1960-2005
circa 1960-2005
167/23
Capital Children's Museum, 1988-1988
1988-1988
168/1
Jean Carlu, circa 1940-2005
circa 1940-2005
168/2
[Carpenter?] manuscript, circa 1960-2005
circa 1960-2005
168/3
Edmund Carpenter, circa 1960-2005
circa 1960-2005
168/4
Jimmy Carter, circa 1975-2005
circa 1975-2005
See also
[
Jimmy Carter 1976 presidential election
files
](JimmyCarter24) and the [
Gerald Rafshoon subject file
](Rafshoon41).
168/5
Censorship, circa 1960-2005
circa 1960-2005
168/6
Center for Media and Values, circa
1960-2005
circa 1960-2005
The Center was later named [
Center for Media Literacy
](MediaLit14).
168/7
Marguerite Chandler oversample, 1990-01
1990-01
168/8
Child development, circa 1960-2005
circa 1960-2005
168/9
City University of New York (CUNY), 1990-11-09
1990-11-09
168/10
Civil liberties organizations, circa 1960-2005
circa 1960-2005
Includes ACLU and National Emergency Civil Liberties Committee
materials.
168/11
Civil rights, circa 1960-2005
circa 1960-2005
168/12
Bill Clinton, circa 1990-2000
circa 1990-2000
See also
[
files on Clinton's presidential campaign
](BillClinton25).
168/13
Clinton Urban Renewal Site, circa 1985-2005
circa 1985-2005
168/14
Coliseum Apartments, 1983
1983
168/15
Colleges and universities brochures, circa 1960-2005
circa 1960-2005
168/16
Columbia Television, 1989-08
1989-08
Includes CTV proposal by Jack Limpert.
168/17
Communism, circa 1990-1999
circa 1990-1999
168/18
Community policing, circa 1960-2005
circa 1960-2005
168/19
Consumer product safety and consumer protection, circa
1960-2005
circa 1960-2005
168/20
Contact sheets, circa 1960-2005
circa 1960-2005
168/21
Copyright, circa 1980-2005
circa 1980-2005
169/1-4
Crime and law enforcement, 1960-2000
1960-2000
169/5
Crimestoppers, circa 1960-2005
circa 1960-2005
169/6
Crown Heights riot, 1991-2000
1991-2000
Includes Schwartz interview with Norman Rosenbaum.
169/7
Current interests, opened 1989-10-03, 1988-1990
1988-1990
169/8
Current Interests, opened 1989-12, 1989-12-1990-05
1989-12-1990-05
169/9
Daily News
strike, 1993-2000
1993-2000
227/1
National Center for Telephone Research printout relating to the
Daily News
, 1978-01
1978-01
169/10
"Daisy ad" responses and related material, 1964-2005
1964-2005
169/11
Sister Camille D'Arienzo, circa 1991-2005
circa 1991-2005
170/1
David Goldman Agency, circa 1960-2005
circa 1960-2005
170/2
The Defense Monitor
, circa 1960-2005
circa 1960-2005
170/3
Ed Deming, circa 1960-2005
circa 1960-2005
170/4
Democratic party, circa 1960-2005
circa 1960-2005
170/5
David N. Dinkins, circa 1990-2000
circa 1990-2000
170/6
Disabilities and impairments, circa 1970-2000
circa 1970-2000
170/7
Dole Foundation, circa 1960-2005
circa 1960-2005
170/8-9
Drug awareness and abuse, circa 1980-2000
circa 1980-2000
170/10
Drunk driving, circa 1985-1990
circa 1985-1990
170/11
Charles Eames, 1977-1977
1977-1977
170/12
Economy, circa 1960-2005
circa 1960-2005
170/13
Thomas Edison, circa 1960-2005
circa 1960-2005
170/14
Edna McConnell Clark Foundation, circa 1960-2005
circa 1960-2005
170-171
Education and learning, circa 1960-2005
circa 1960-2005
170
(1 folder)
171
(1 folder)
171/2
Ronnie Eldridge, circa 1980-1999
circa 1980-1999
171/3
Emerson College, 1983-2000
1983-2000
171/4
Employment topics, circa 1960-2005
circa 1960-2005
171/5
Energy politics and issues, 1979
1979
171/6
Morris Engel, circa 1990-1999
circa 1990-1999
171/7
Entertainment, circa 1960-2005
circa 1960-2005
171/8
Environmental awareness and activism, circa 1960-2000
circa 1960-2000
171/9
Eve Epstein, 1998-2000
1998-2000
171/10
John Henry Faulk, 1985-1995
1985-1995
171/11
Federal Communications Commission, circa 1960-2000
circa 1960-2000
171/12
Federal Elections Commission, circa 1960-2005
circa 1960-2005
171/13
Federal Trade Commission, circa 1960-2005
circa 1960-2005
171/14
Field Museum of Natural History, circa 1980-2005
circa 1980-2005
171/15
Film strips, 1963-2000
1963-2000
171/16-17
First Tennessee Bank marketing research, 1977
1977
172/1
Focus on Freedom, circa 1985-1989
circa 1985-1989
172/2
Folklore and folk music, circa 1960-2005
circa 1960-2005
172/3
Fonts, circa 1990-2000
circa 1990-2000
172/4
Foreign language learning, circa 1990-2000
circa 1990-2000
172/5
Forward Publishing Company, Inc., circa 1960-2005
circa 1960-2005
172/6
Foster Parents Plan, 1989
1989
172/7
Stephen Foster, circa 1987-1987
circa 1987-1987
172/8
Stephen O. Frankfurt, circa 1964-1964
circa 1964-1964
172/9
Buckminster Fuller, circa 1971-2000
circa 1971-2000
172/10
Garden Source Furnishings, 1992
1992
172/11
David Garth, 1989-2000
1989-2000
172/12
Noel Gayler, circa 1960-2005
circa 1960-2005
172/13
Newt Gingrich, 1995-1995
1995-1995
172/14
Rudolph Giuliani, circa 1980-2005
circa 1980-2005
172/15
Gleitsman Foundation, circa 1960-2005
circa 1960-2005
See also
[
Letter from Alan L. Gleitsman
](GleitLett13).
172/16
Globalism, circa 1970-2005
circa 1970-2005
172/17
Erving Goffman, 1972-1972
1972-1972
172/18
Gerald Goldhaber, 1968-1980
1968-1980
172/19
Barry Goldwater, circa 1960-2005
circa 1960-2005
172/20
Howard Luck Gossage, 1968
1968
172/21
Edward M. Gottschall, 1969-1969
1969-1969
173/1
Graphic design magazines, 1962-1987
1962-1987
173/2
Mandy Grunwald, 1992-1995
1992-1995
173/3
Handguns and gun control, circa 1980-2000
circa 1980-2000
173/4
Richard (Richie) Havens, 1989-07-1990-03
1989-07-1990-03
173/5
Health care policy, 1978-1994
1978-1994
173/6-8
Health topics, circa 1960-2005
circa 1960-2005
173/9
HealthFirst, 1994-09-1994-10
1994-09-1994-10
173/10
Heimlich maneuver, circa 1980-1989
circa 1980-1989
173/11
Hellenic American Council, 1993
1993
173/12
High School for Environmental Studies, 1994-1994
1994-1994
173/13
Higher Education, circa 1960-2005
circa 1960-2005
173/14
Hill and Knowlton, 1992-10
1992-10
173/15
Martin Himmel, 1990
1990
173/16
Historical
New York Times
articles, 1931
1931
173/17
David Hoffman, 1994-11
1994-11
See also
[
David Hoffman correspondence
](DHoffman31), [
various David Hoffman materials
](DHoffman31Mats), and the [
David Hoffman file under Varied Directions
](DHoffmanVD31). Also look under [
Varied Directions
](VariedDir31), David Hoffman's production company, and under films produced by
Hoffman and Varied Directions.
174/1
Holocaust, circa 1960-2005
circa 1960-2005
Includes Ann Weiss's "Eyes from the Ashes" photography exhibition.
See also the [
Ann Weiss "Eyes from the Ashes" exhibition file and
photographs
](Weiss17), and the [
Ann Weiss subject file
](Weiss41).
174/2
Elizabeth Holtzman, 1990-04
1990-04
174/3
Home audio recording, 1982-1998
1982-1998
174/4
Homelessness, 1986-1992
1986-1992
174/5
Homosexual issues, circa 1960-2005
circa 1960-2005
220/15
Margaret Horwath photographs, circa mid 1900s
circa mid 1900s
A handwritten note accompanying the photographs states that they are "not to
be reproduced."
Four photographic prints and a booklet of photographs, all black and white,
14x11 inches and smaller.
174/6
Hospital Audiences, Inc., circa 1985-2000
circa 1985-2000
174/7
Hospitals, circa 1990-1999
circa 1990-1999
174/8
Household fires, 1977-1984
1977-1984
174/9
Janet Howard, circa 1960-2005
circa 1960-2005
174/10
Human communication, circa 1960-2005
circa 1960-2005
174/11-12
A Human Information Processing Approach to the Design of Citizen
Group Messages
, 1976
1976
The manuscript is by James A. Murray.
174/13
Human perception and memory, circa 1960-2005
circa 1960-2005
174/14
Humanities in Newburgh public schools, circa 1960-2005
circa 1960-2005
175/1-2
Humor, circa 1960-2005
circa 1960-2005
175/3
If I'm Elected
draft, 1984
1984
A draft by Peter S. Ferrara.
175/4
Illustrations and photos, circa 1960-2005
circa 1960-2005
175/5
Initiatives and referendums, 1976
1976
175/6
International Association of Political Consultants, circa
1975-2000
circa 1975-2000
175/7
International Radio Festival of New York, circa
1980-2005
circa 1980-2005
175/8
International Safe Blood Foundation, circa 1960-2005
circa 1960-2005
175/9
Inventory control (consumer theft), circa 1960-2005
circa 1960-2005
175/10
iPLUS, 1994
1994
175/11
Iran, 1977
1977
175/12
Jesse Jackson, 1998-05-1988-06
1998-05-1988-06
175/13
Japan and Japanese, circa 1990-1999
circa 1990-1999
175/14
Jazz, circa 1980-2005
circa 1980-2005
175/15
Thomas Jefferson, circa 1960-2005
circa 1960-2005
175/16
Jewish topics, circa 1950-2005
circa 1950-2005
175/17
Joe Slade White and Co., circa 2000-2000
circa 2000-2000
176/1
John Jay College of Criminal Justice, circa
1970-2005
circa 1970-2005
See also
[
Concerned Students and Teachers of John Jay College
](CSTJJC25), [
John Jay College public service
announcements
](JohnJay25), and [
Schwartz's John Jay College teaching
materials
](JohnJay210).
176/2
Joe Johnson, 1993
1993
176/3
Lyndon Johnson, 1964-1975
1964-1975
Includes news articles from "Daisy ad" time period
176/4
Justice system, circa 1980-2005
circa 1980-2005
176/5
Jane Katz, 1991-04-1993-07
1991-04-1993-07
176/6
Herman Keld, circa 1960-1980
circa 1960-1980
227/2
John F. Kennedy assassination coverage, New York
Daily News
, 1963-11-23,
1993-11-21
1963-11-23,
1993-11-21
Two issues of the
Daily News
, one from the day of Kennedy's assassination, the other a "JFK
Special Edition" containing a "40-page souvenir newspaper."
176/7
Robert F. Kennedy, Jr., circa 1993-1993
circa 1993-1993
Includes transcript of a taped interview.
176/8
Bill Kirchner, 1980-1995
1980-1995
176/9
Edward Koch, 1978-2000
1978-2000
176/10
C. Everett Koop, 1989-05-30-1989-06-16
1989-05-30-1989-06-16
176/11
Kosovo, circa 1997-2000
circa 1997-2000
176/12
Gary Krane, 1989-06-1989-07
1989-06-1989-07
176/13
Clint Krislov, 1990-2000
1990-2000
176/14
Labor, circa 1960-2005
circa 1960-2005
176/15
Land management, circa 1990-1999
circa 1990-1999
176/16
Land mines, circa 1990-1999
circa 1990-1999
176/17
Lewis Howard Latimer, 1966-1967
1966-1967
176/18
Laufer Associates, Inc., circa 1960-2005
circa 1960-2005
227/2a
Clipping about folk and blues performer Leadbelly,
1950-04-02
1950-04-02
"America's Greatest Folk Singer," by Earl Robinson,
The Worker
, April 2, 1950, pages 7-8.
Fragile.
176/19
Legal issues, 1994
1994
176/20
Libraries, 1994
1994
176/21
Linguistics and language, circa 1980-1999
circa 1980-1999
Includes NEH grant proposal for a television miniseries "Four Films on
Language" prepared by Gene Searchinger.
176/22
"Lion Sleeps Tonight," circa 1990-1999
circa 1990-1999
176/23
Listening and hearing, circa 1960-2005
circa 1960-2005
176/24
Little Flower of New York, circa 1960-2005
circa 1960-2005
176/25
Living wills, circa 1990-1990
circa 1990-1990
176/26
Roy Lloyd, circa 1960-2005
circa 1960-2005
177/1
Bruce Logan, 1970-2000
1970-2000
177/2
Alan Lomax, 1989-03-07
1989-03-07
177/3
Herb Lubalin, 1977-1985
1977-1985
177/4
Christopher Lydon, 1982-04-1984-05
1982-04-1984-05
177/5
MacArthur Awards, circa 1990-1999
circa 1990-1999
177/6
Maccabiah games, circa 1960-2005
circa 1960-2005
177/7
Jay Maisel, circa 1970-1989
circa 1970-1989
177/8
Manhattan Neighborhood Network, 1993-2000
1993-2000
177/9
Vito Marcantonio, circa 1990-1999
circa 1990-1999
177/10
Marymount Manhattan College, circa 1980-1995
circa 1980-1995
177/11
John Matson, 1998
1998
177/12
Jim Mattox, 1993
1993
179/6
Media, circa 1960-2005
circa 1960-2005
179/7
Media and youth, circa 1980-2005
circa 1980-2005
227/3
Media habits research printout from the National Center for
Telephone Research, 1978-03
1978-03
179/8
The Medical Herald
, circa 1986-1986
circa 1986-1986
179/9
Memory and recall, circa 1960-1989
circa 1960-1989
179/10
Ruth Messinger, 1988
1988
179/11
The Metro Group, Inc., circa 1960-2005
circa 1960-2005
179/12
Iru Miller, 1983-12
1983-12
180/1
Miscellaneous advertisements, circa 1940-2005
circa 1940-2005
180/2
Miscellaneous clippings, circa 1960-2005
circa 1960-2005
180/3
Miscellaneous clippings, circa 1960-2005
circa 1960-2005
180/4
Miscellaneous clippings, 1995-2000
1995-2000
180/5
Miscellaneous clippings, 1960-1990
1960-1990
180/6
Miscellaneous clippings, 1995-2000
1995-2000
180/7-8
Miscellaneous clippings, circa 1960-2005
circa 1960-2005
180/9
Missouri, 1975
1975
180/10
Mobil, circa 1970-1979
circa 1970-1979
180/11
Mohegan Colony commune, circa 1960-2005
circa 1960-2005
180/12
Moondog, circa 1990-2005
circa 1990-2005
See also
[
Moondog business correspondence
](Moondog22) and the [
Moondog recording project file
](Moondog31).
180/13
Davey Moore, 1963
1963
227/3a
Davey Moore tabloid or magazine article, circa 1963
circa 1963
"He Fought, Talked, Then Died," 2 pages. Possibly taken from
Life
magazine.
The article was removed from the original tape box for Schwartz tape RXF
7691, "Boxing sounds."
OSU 1/2
Davey Moore negatives, circa 1960s
circa 1960s
RPU 00024
Three 4x5 inch black and white negatives.
180/14
Akio Morita, 1982-02-1982-08
1982-02-1982-08
180/15
Dick Morris, circa 1990-2005
circa 1990-2005
180/16
Bill Moyers, circa 1985-1995
circa 1985-1995
See also
[
Bill Moyers, "The 30 Second President,"
](Moyers14) and [
Bill Moyers business correspondence
](Moyers22).
180/17
Museum of Broadcasting, circa 1984-1999
circa 1984-1999
180/18
Music, circa 1973-2005
circa 1973-2005
180/19
Ralph Nader, circa 2000-2000
circa 2000-2000
181/1
Joseph Napolitan, circa 1960-2005
circa 1960-2005
See also the [
Joe Napolitan advertising and marketing
files
](JoeNap23) and the [
Massachusetts Citizens for Economy in Government
campaign
](CitEconGovt24).
181/2
Narrowcasting presentation material, circa 1980-1989
circa 1980-1989
181/3
National Civic League, 1987
1987
181/4
National Council on Alcoholism, circa 1960-2005
circa 1960-2005
181/5
National Foundation for Jewish Culture, 1987
1987
181/6
National Victim Advocacy Center, 1988
1988
181/7
Native Americans, circa 1990-2005
circa 1990-2005
181/8
Nazi propaganda, circa 1960-2005
circa 1960-2005
181/9
NBC political broadcast manuals (TV), 1972
1972
181/10
Shelley Neiderbach, circa 1975-1995
circa 1975-1995
181/11-12
New Jersey casino gambling, 1974-1976
1974-1976
182/1-2
New York City, circa 1960-2005
circa 1960-2005
182/3
New York City Charter Revision Commission,
1987-12-1988-02
1987-12-1988-02
182/4
New York City Consortium for Independent Living,
1988-06
1988-06
182/5
New York City Department of Cultural Affairs, 1991-1991
1991-1991
182/6
New York City labor and union survey, 1990
1990
Report prepared by Joseph Napolitan Associates, Inc.
182/7
New York City market research, 1984
1984
182/8
New York City mayoral election, 1989
1989
See also
[
material for Jay Goldin's 1988 campaign for mayor
of New York City
](Goldin24).
182/9
New York Hospital, 1978-06-1978-11
1978-06-1978-11
182/10
New York State Commission on Lobbying, circa 1960-2005
circa 1960-2005
182/11-12
Newington Children's Hospital, circa 1989-1989
circa 1989-1989
182/13
News Pix
, 1989-1990
1989-1990
183/1
News research, 1973
1973
WNYC, WQXR, WINS.
183/2
Newsletters, 1961-1994
1961-1994
183/3
Noise, circa 1960-1989
circa 1960-1989
183/4
Nonprofit organizations, circa 1980-2005
circa 1980-2005
Contains items not related to a specific nonprofit organization or specific
nonprofit materials not substantial enough to warrant a separate folder.
183/5-8
Nuclear energy and arms, circa 1960-2005
circa 1960-2005
230/11
"Freeze the Nukes and See the Sunrise" poster, 1981
1981
Color poster, 20x15 1/2 inches, showing six images of sunrise over the New
York City skyline. Printed at bottom: "New York City, 1981. Publisher
Annemarie Levitt. ©1982 design-photo Morris Engel."
183/9
Rudolf Nureyev, circa 1960-2005
circa 1960-2005
202
Color photographs of Rudolf Nureyev in performance,
undated
undated
Three copies (two 8x10 inch and one 7 1/2x5 1/2 inch color photographic
prints) of Nureyev poised in mid air, and two 8 x 10 inch images with other
cast members, in a production of [
Sleeping Beauty
?].
220/16
Color photograph of a cast member performing in the ballet [
Sleeping Beauty
?], undated
undated
Faded color photographic print, 8x10 inches, to which a temporary mat is
taped. From the same performance, possibly of
Sleeping Beauty
, described in box 202.
183/10
Op-eds, circa 1960-2005
circa 1960-2005
183/11
Oral history, circa 1970-1979
circa 1970-1979
183/12
Palmetto Project, 1992-1993
1992-1993
Includes correspondence with Palmetto Project founder Phil Noble.
183/13
Robert Miles Parker house drawings, 1991
1991
183/14
Parliamentarians Global Action, circa 1960-2005
circa 1960-2005
184/1
Patrolmen's Benevolent Association (PBA), circa
1990-1999
circa 1990-1999
See also
[
Patrolmen's Benevolent Association PSA client and
related files
](PBA25).
184/2
Peekskill Herald
, 1994
1994
184/3
Performing arts, 1982-02
1982-02
184/4
Ross Perot, circa 1990-1999
circa 1990-1999
184/5
The Person Who Changed My Life
, circa 1960-2005
circa 1960-2005
Contains photocopy of essay by Harry Belafonte.
184/6
Michael Pertschuk, 1977-1986
1977-1986
See also Pertschuk's [
correspondence file
](Pertschuk22), [
Federal Trade Commission testimony and
remarks
](Pertschuk25FTC), and [
materials relating to his book
](Pertschuk25).
184/7
Peter D. Hart Research Associates, circa 1960-1969
circa 1960-1969
184/8
Pharmaceutical industry and prescription drugs, circa
1990-1999
circa 1990-1999
184/9
Philanthropy, 1997
1997
184/10
Phonemic restoration, 1968-1970
1968-1970
Includes articles and publications by Richard M. Warren.
184/11
Photocopiers, circa 1970-1999
circa 1970-1999
184/12
Photography, circa 1960-2005
circa 1960-2005
184/13
Planned Parenthood, circa 1990-1999
circa 1990-1999
184/14
Playboy
interviews, 1970-1975
1970-1975
Includes interviews with Germaine Greer, Jules Feiffer, Kurt Vonnegut, Jr.,
Roman Polanski, and Saul Alinksy.
184/15
Poiret restaurant, circa 1960-2005
circa 1960-2005
184/16
Police Corps, circa 1980-2005
circa 1980-2005
Includes many articles about Adam Walinsky.
184/17-19
Political advertising, circa 1960-2005
circa 1960-2005
184/20
Political button designs, circa 1980-2005
circa 1980-2005
184/21
Political campaigns, circa 1960-2005
circa 1960-2005
184-185
Politics, circa 1950-2005
circa 1950-2005
184
(1 folder)
185
(2 folders)
185/3
Jackson Pollock, circa 1960-1979
circa 1960-1979
185/4
Polls and polling, circa 1970-1979
circa 1970-1979
185/5
Presidential election of 1988, circa
1986-1988
circa 1986-1988
See also a [
memo about the Dukakis campaign
](Dukakis23) and Schwartz's [
Dukakis campaign files
](Dukakis24).
185/6
Product information brochures, circa 1987-1995
circa 1987-1995
185/7
Psychology, circa 1970-1999
circa 1970-1999
185/8
Public Agenda Foundation, 1977
1977
185/9
Public broadcasting, circa 1970-2000
circa 1970-2000
185/10
Public Citizen
, 1989-1990
1989-1990
185/11
Public relations (PR), circa 1960-2005
circa 1960-2005
185/12
Public Relations Journal
, 1980-1990
1980-1990
185/13
Public safety, circa 1960-2005
circa 1960-2005
185/14
Public service advertising, circa 1960-2005
circa 1960-2005
185/15
Publicity stunts, circa1990-2000
circa1990-2000
185/16
Punctuation, circa 1980-1989
circa 1980-1989
185-186
Quips and quotes, circa 1960-2005
circa 1960-2005
185
(1 folder)
186
(1 folder)
186/2-3
Racism and race relations, 1960-2000
1960-2000
186/4
Racom, 1992
1992
186/5-6
Radio, 1986-1993
1986-1993
186/7
Gerald Rafshoon, circa 1960-2005
circa 1960-2005
Gerald Rafshoon was the White House Communications Director under President
Jimmy Carter.
See also the [
Jimmy Carter 1976 presidential election campaign
files
](JimmyCarter24) and the [
Jimmy Carter subject file
](JimmyCarter41).
186/8
Reader Radio, 1982
1982
186/9
Ronald Reagan, circa 1980-2005
circa 1980-2005
186/10
Religion and broadcasting, circa 1981-2005
circa 1981-2005
187/1
Religious Task Force, 1987
1987
187/2
Janet Reno, circa 1985-2005
circa 1985-2005
187/3
Rent Stabilization Association, 1981-2000
1981-2000
187/4
Rent-to-Own legislation, circa 1988-1988
circa 1988-1988
187-188
Resumes and writing samples, circa 1960-2000
circa 1960-2000
187
(4 folders)
188
(2 folders)
188/3
Ellis Rivkin, 1981
1981
188/4
Paul Robeson and the Peekskill Riots, circa 1960-2005
circa 1960-2005
188/5
Robert (Bob) Roe, 1980-08
1980-08
188/6
Franklin Delano Roosevelt, circa 1990-1999
circa 1990-1999
188/7-9
Rowan Group (general), circa 1960-2005
circa 1960-2005
189/1
Rowan Group report on television and Puerto Rico,
1975-04
1975-04
189/2
Mike Rowan, circa 1960-2005
circa 1960-2005
189/3
Ruth Rubin, circa 1990-1999
circa 1990-1999
189/4
Warren Rudman, circa 1980-1989
circa 1980-1989
189/5
David Anson Russo, 1960-2000
1960-2000
189/6
Alan Schoener, circa 1960-1969
circa 1960-1969
189/7
Miscellaneous Tony Schwartz notes, circa 1950-2005
circa 1950-2005
Contains notes handwritten or typed by Tony Schwartz that cannot be linked
to a specific project or topic of interest.
189-190
Screenplays, circa 1960-2005
circa 1960-2005
189
(3 folders)
190
(2 folders)
190/3
September 11, 2001, circa 2001-2005
circa 2001-2005
190/4
Ben Shahn, circa 1960-2005
circa 1960-2005
See also the [
Ben Shahn business correspondence file
](Shahn22).
190/5
Robert Jules "Bob" Siegel, circa 1960-2005
circa 1960-2005
190/6
Frank Sinatra, 1960-2000
1960-2000
190/7
W. Eugene Smith, 1971
1971
196/1
Roy R. Solaski, 1974
1974
See also
[
General Electric client files
](GE26).
196/2
Sound, circa 1960-2005
circa 1960-2005
196/3
Sound portraits, circa 1979-1985
circa 1979-1985
196/4
Speech, 1974-1996
1974-1996
196/5
Henry Stern, 1989-1991
1989-1991
196/6
Subliminal advertising, circa 1960-2005
circa 1960-2005
196/7
Yma Sumac, 1987
1987
196/8
Survey of Insurance Attitudes in Mercer County, New Jersey
, 1990
1990
Report prepared by Joseph Napolitan Associates, Inc.
196/9
Survey of Political Attitudes in Maryland
, 1972
1972
Report prepared by Joseph Napolitan Associates, Inc.
196/10
Survey of Political Attitudes in Maryland
, 1977
1977
Report prepared by Joseph Napolitan Associates, Inc.
196/11
Survey of Political Attitudes in Maryland
, 1978
1978
Report prepared by Joseph Napolitan Associates, Inc.
197/1
A Survey of Teacher Attitudes in San Francisco
, 1988-04
1988-04
Report prepared by Peter D. Hart Research Associates, Inc.
197/2
Survey of the Attitudes of Voters in New York City
, 1973
1973
Report prepared by Peter D. Hart Research Associates, Inc.
197/3
Survey of the Political Climate in West Virginia
, 1975
1975
Report prepared by Peter D. Hart Research Associates, Inc.
197/4
Surveys, circa 1960-2000
circa 1960-2000
197/5
Sweepstakes mailings, circa 1990-1999
circa 1990-1999
197/6
Talk radio, 1996
1996
197/7
Task
magazine, circa 1944-1944
circa 1944-1944
197/8
Taxes, circa 1990-1999
circa 1990-1999
197/9
Arthur R. Taylor, 1992
1992
197-198
Technology, 1970-2005
1970-2005
197
(1 folder)
198
(1 folder)
198/2
Audio-visual technology, circa 1960-2000
circa 1960-2000
198/3
Office technology, circa 1975-2005
circa 1975-2005
198/4
Sound technology, circa 1960-2005
circa 1960-2005
198/5
Technology and education, circa 1960-2005
circa 1960-2005
198/6
Telephone, circa 1960-2005
circa 1960-2005
198/7
Television, circa 1960-2005
circa 1960-2005
198/8
Terrorism, circa 1980-2005
circa 1980-2005
198/9
Thomas A. Dooley Foundation, 1982-1984
1982-1984
198/10
Clarence Thomas, circa 1990-1999
circa 1990-1999
198/11
Cesar Ramon Torres articles, 1960-2000
1960-2000
198-199
Cesar Ramon Torres manuscript, 1960-2000
1960-2000
198
(1 folder)
199
(1 folder)
199/2
Transportation, circa 1960-2005
circa 1960-2005
199/3
Sandy Tredinnick, circa 1980-2005
circa 1980-2005
199/4
United States foreign relations, circa 1985-2005
circa 1985-2005
199/5
Urban decay, circa 1960-2005
circa 1960-2005
199/6
Urban development, circa 1960-2005
circa 1960-2005
199/7
U.S. English
, 1988
1988
199/8
Varied Directions, circa 1960-2005
circa 1960-2005
See also
[
Varied Directions business correspondence
](VariedDir22), [
Varied Directions production files in Series
3
](VariedDir31) and works produced by the company, and [
advertising for Varied Directions video relating to
Tony Schwartz
](VariedDir31Ad).
199/9
Video rental catalog, circa 1970-1989
circa 1970-1989
199/10
Violence, circa 1960-2005
circa 1960-2005
199/11
Vision and perception, circa 1960-2005
circa 1960-2005
199/12
Voice actors, circa 1985-1995
circa 1985-1995
199/13-14
Henry Wallace presidential campaign, 1946-1950
1946-1950
199/15
Walt Wesley company, 1977
1977
199/16
War & Peace Digest
, 1991
1991
199/17
War and military, circa 1960-2005
circa 1960-2005
199/18
Washington Spectator
, 1992-1993
1992-1993
199/19
Watergate, 1973
1973
199/20
Ann Weiss, 1970-2000
1970-2000
See also the [
Ann Weiss "Eyes from the Ashes" exhibition file and
photographs
](Weiss17), and the [
Holocaust subject file
](Holocaust41).
200/1
West Glen public service announcements, circa 1980-1989
circa 1980-1989
200/2
Theodore White interview, 1984-05-23
1984-05-23
200/3
Harry Wilmer, circa 1980-2005
circa 1980-2005
200/4
WNYC program guides, 1985
1985
Includes published WNYC radio program guides distributed to listeners via
the postal service.
See also
[
recordings of Schwartz's WNYC radio programs in the
Schwartz Collection
](WNYC15); [
WNYC business correspondence
](WNYC22); [
WNYC radio scripts and research items in Schwartz's
public service clients material
](WNYC25); and [
WNYC program guide, transcripts, and other
publications-related material
](WNYC31).
200/5
Zabar's, 1981-1984
1981-1984
200/6
Zenith, circa 1960-2005
circa 1960-2005
200/7
Zoma Gallery, 1988
1988
200/8
Zoning, circa 1960-2005
circa 1960-2005
Marshall McLuhan, circa 1960-2005
circa 1960-2005
Consists of published and unpublished materials relating to Marshall McLuhan,
including typescripts of McLuhan publications and transcripts of taped
recordings related to McLuhan that are in the Schwartz collection.
Arranged alphabetically by topic.
See also the [
McLuhan correspondence file
](McLuhan22), [
McLuhan symposium content
](McLuhanPresent211), and [
McLuhan book material used in teaching
](McLuhanBook32).
177/13-15
General, circa 1960-2005
circa 1960-2005
227/4
McLuhan article clippings, 1968-04 ,
1968-08
1968-04
1968-08
Two article clippings: "All of the Candidates Are Asleep," by Marshall
McLuhan, August 10, 1968, pages 34, 36 (torn along three edges); a series of
pages on fashion, text, illustrations, and layout by McLuhan and others at
Fordham University, photographs by Ken Heyman,
Harper's Bazaar
, April 1968, pages 149-168.
178/2-3
Laws of the Media
manuscript, 1980
1980
178/4
Speech transcript, 1973-12
1973-12
178/5
They Became What They Beheld
manuscript, circa 1960-1980
circa 1960-1980
178/6
Transcripts (MM 1-10), circa 1960-1980
circa 1960-1980
Includes a table of contents.
178/7
Transcripts (MM 11-20), circa 1960-1980
circa 1960-1980
178/8
Transcripts (MM 21-42), circa 1960-1980
circa 1960-1980
179/1
Transcripts (MM 43-62), circa 1960-1980
circa 1960-1980
179/2
Transcripts (MM 63-82), circa 1960-1980
circa 1960-1980
179/3
Transcripts (MM 83-101), circa 1960-1980
circa 1960-1980
179/4
Transcripts (MM 106-116), circa 1960-1980
circa 1960-1980
179/5
Understanding New Media
, 1960
1960
Smoking, circa 1960-2005
circa 1960-2005
Primarily consists of clippings and photocopies of published materials related
to smoking and anti-smoking movements in the 1980s and 1990s, including
material on proposed tobacco advertising bans, the Cipollone tobacco liability
case, and various smoking ordinances in New York City.
Arranged alphabetically by name of individual, organization, and topic.
Additional anti-smoking materials may be found throughout the collection,
particularly in Series 2, [
Client projects: public service announcements
(PSAs)
](PSA25). Look under names of specific clients as well as under entries beginning
with "Anti-smoking ..." The general anti-smoking files in Series 2 contain
interview transcripts; photographs, postcards, posters, and drawings; research
materials; and PSA scripts.
190/8
Addiction, circa 1960-2005
circa 1960-2005
190/9
Advertising and marketing, circa 1960-2005
circa 1960-2005
190/10
Advertising ban, circa 1960-2005
circa 1960-2005
191/1
African Americans, circa 1960-2005
circa 1960-2005
191/2
Air travel, circa 1960-2005
circa 1960-2005
191/3-4
Antismoking campaigns (non-Schwartz), circa 1960-2005
circa 1960-2005
191/5
Business and career costs, circa 1960-2005
circa 1960-2005
191/6
Dr. William Cahan, circa 1960-2005
circa 1960-2005
191/7
Cancer, circa 1960-2005
circa 1960-2005
191/8
Celebrity illness and death, circa 1960-2005
circa 1960-2005
191/9
Cigarette ad examples, circa 1960-2005
circa 1960-2005
191/10
Cipollone tobacco liability case, circa 1990-2005
circa 1990-2005
192/1
Costs of smoking, circa 1960-2005
circa 1960-2005
192/2
Demographics, circa 1960-2005
circa 1960-2005
192/3
Dresner-Sykes survey, circa 1960-2005
circa 1960-2005
192/4
K.H. Ginzel research, circa 1960-2005
circa 1960-2005
192/5
Health effects, circa 1960-2005
circa 1960-2005
192/6
Illustrations, circa 1960-2005
circa 1960-2005
192/7
Legislation, circa 1960-2005
circa 1960-2005
192/8
Litigation, circa 1960-2005
circa 1960-2005
192/9
Merchants of Death
, circa 1960-2005
circa 1960-2005
192/10-11
New York City, circa 1960-2005
circa 1960-2005
193/1-2
New York City and state smoking restriction proposals, circa
1960-2005
circa 1960-2005
193/3
Overseas marketing, circa 1960-2005
circa 1960-2005
193/4
Philip Morris annual report, 1985
1985
193/5
Philip Morris Magazine
, 1986-1989
1986-1989
230/12
Bill of Rights 200th anniversary brochure from Philip Morris
Companies and the National Archives, circa 1991
circa 1991
Brochure, 16x13 1/2 inches, 4 pages, promoting the 200th anniversary of the
U.S. Bill of Rights.
193/6
Politics, circa 1960-2005
circa 1960-2005
193/7
Public attitudes, circa 1960-2005
circa 1960-2005
193/8
Quitting smoking, circa 1960-2005
circa 1960-2005
193/9
Secondhand smoke (passive smoking), circa 1960-2005
circa 1960-2005
193/10
Smokefree environments, circa 1960-2005
circa 1960-2005
194/1-2
Smokefree workplace, circa 1960-2005
circa 1960-2005
194/3
Smokeless cigarettes, circa 1960-2005
circa 1960-2005
194/4
Smokeless tobacco, circa 1960-2005
circa 1960-2005
194/5
Smoking and Health Reporter
, circa 1960-2005
circa 1960-2005
194-195
Smoking and tobacco (general), circa 1960-2005
circa 1960-2005
194
(4 folders)
195
(4 folders)
195/5
Sports and athlete sponsorship, circa 1960-2005
circa 1960-2005
195/6
Tisch controversy, 1985-1995
1985-1995
195/7
Tobacco industry executives, circa 1960-2005
circa 1960-2005
195/8
Tobacco sponsorship of arts, circa 1960-2005
circa 1960-2005
195/9
Transportation, circa 1960-2005
circa 1960-2005
195/10
Bonnie Vierthaler, circa 1960-2005
circa 1960-2005
195/11
World Health Organization, circa 1960-2005
circa 1960-2005
195/12
Worldwatch Institute, circa 1960-2005
circa 1960-2005
195/13
Youth, circa 1960-2005
circa 1960-2005
Transferred Materials
The bulk of the films and videotapes included in the collection were transferred to the
Moving Image Section of the National Audio-Visual Conservation Center, Library of
Congress, in 2007; a second installment was transferred in 2010. For details, see [http://www.loc.gov/rr/mopic/mphours.html].