Collection Summary
Visual Materials from the Edward L. Bernays Papers
1890-1995
1970-1990
1890-1995
1970-1990
Guide Record
782 photographic prints & drawings and
10 photograph albums
English
Collection material in English
Prints and Photographs Division, Library of Congress
Washington, D.C.
The collection contains photographic
materials that depict Edward L. Bernays, his family, and associates. The photographs
depict parties, public events, news snapshots, and professional activities related
to his career in public relations.
Provenance
Transfer from the Manuscript Division (Edward L. Bernays estate); 1997, 2011;
(DLC/PP-1997:001).
Processing History
The Visual Materials from the Edward L. Bernays Papers was processed by Emma Esperon
in 2018. Finding aid encoded by Maggie McCready in September 2020.
Transfers
The Manuscript Division holds 227,000 items identified as part of the Edward L.
Bernays papers, 1777-1994. An inventory of this material is available in their [finding aid]. More
information about the division can be found at the [Manuscript
Division Homepage] and [Contact Page.]
One volume,
The Photographic History of the Great European War in Gravure,
was transferred from P&P to the Serial & Government Publications
Division. Additional single-issue newspapers have been transferred to Serials from
the Manuscript Division. More information about the division can be found at the
[Newspaper & Current Periodical Reading Room Homepage] and [Contact Page.]
Sound recordings were also transferred to the Library's Recorded Sound Research
Center, National Audio-Visual Conservation Center from the Manuscript Division. More
information about the division can be found at the [Recorded
Sound Research Center Homepage] and [Contact Page.]
Rights Restrictions
Rights status of individual images not evaluated. For general information see: ["Copyright and Other Restrictions..."]
Access Restrictions
The collection is open to research.
Requesting Materials
For information about service in the Prints and Photographs Reading Room, including
obtaining copies, see ["Information for
Researchers."]
Online Content
To see already digitized images from this collection, search our [Online
Catalog] by call number or descriptive words.
Alternate Formats
38 negatives were removed from throughout the collection and filed separately as
noted below. A print of each image is available in the collection. Negatives are
generally not served to researchers.
- Negatives from LOT 14199 (F) are filed as:
- LC-MISC-05-376 to LC-MISC-05-380
- LC-MISC-13-793 to LC-MISC-13-809
- LC-MISC-14-278 to LC-MISC-14-283
- LC-MISC-15-395 to 398
- LC-MISC-23-876 to LC-MISC-23-883
- Negatives from LOT 14200-5 (F) are filed as:
- LC-MISC-14-285
Preferred Citation
Researchers wishing to cite this collection should include the following information:
Library of Congress, Prints & Photographs Division, Visual Materials from the
Edward L. Bernays Papers, call number, and item or reproduction number, if available
[e.g., LOT 14199, no. 1 or LC-DIG-ppmsca-12345]
Biographical Note
Edward L. Bernays was born on November 22, 1891 in Vienna, Austria. He married Doris
E. Fleischman in 1922. Bernays' career pioneered public relations, advertising
campaigns, and propaganda in the mid-1900s. He died on March 9, 1995 in Cambridge,
Massachusetts.
For more information on Edward L. Bernays refer to the [Edward L. Bernays
papers], Manuscript Division, Library of Congress.
Scope and Content Note
Edward Bernays (1891-1995) was a pioneer in the field of public relations,
advertising, and propaganda. This collection spans from the 1890s to 1990s, focusing
on his career in the 1970s and 1980s. His wife, Doris, and children also feature
prominently in this collection. Edward Bernays was also related to Sigmund Freud who
is only featured in a few of the photograph in this collection. Overall Bernays had
a profound impact on the development of advertising and its influence on American
society.
Arrangement
The Visual Materials from the Edward L. Bernays Papers is organized in 4 LOTs:
-
[LOT 14199 (F)](ead10001):
Photographs, Prints, and Drawings contains loose photographs, prints, and
drawings dating from 1890-1995. These images are grouped by subject with
approximate date ranges as can be determined.
-
[LOT 14200 (F)](ead10038):
Albums contains photographs and drawings from disbound photo albums. Each of the
9 subLOTs are a separate album. They range over a wide time span (ca.
1890-1995), covering both professional and family activities. There is no
discernable order in the albums; however the photographs were kept in original
order to preserve the intellectual integrity of the albums. Many of the photos
in the albums duplicate images in either the loose photos or in other
albums.
-
[LOT 14201 (F)](ead10101):
Hawaii Album contains the photographs rehoused from the Bernays' family photo
album documenting his trip to Hawaii in the summer of 1950. The photographs were
arranged in original order.
-
[LOT 15019 (H)](ead10106):
Oversize Photographs contains the oversized loose photographs that were
separated from LOT 14199 to be rehoused in a larger container. These images are
grouped by subject and were taken between 1913 and 1976.
Selected Search Terms
The following terms have been used to index the description of this collection in the LC Catalog. They are grouped by name of person or organization, by subject or location, and by occupation and listed alphabetically.
People
Bernays, Doris Fleischman, 1892-1980.
Bernays, Edward L., 1891-1995.
Bernays, Edward L., 1891-1995.
Form/Genre
Photograph albums.
Photographic prints.
Catalog Record: [https://lccn.loc.gov/2010649847]
Container List
Visual Materials from the Edward
L. Bernays Papers - Photographs, Prints, and Drawings, [1890-1995]
[1890-1995]
LOT 14199 (F)
764 items
Visual Materials from the Edward L. Bernays Papers. It spans from
approximately 1890 to Bernays' death in 1995 and features portraits of
Edward Bernays, Doris Bernays, family members, and associates as well as
parties and public events.
It is arranged in subgroups including: Family and Associates, General Public
Events, Snapshots, Specific Events, and Prints & Drawings. Within these
subgroups the items are arranged roughly in chronological order.
Family and
Associates
1
1
Portraits of Edward
Bernays, black and white photographs and contact sheets
LOT 14199, no. 1 to 49 (F)
1
2
Portraits of Edward
Bernays, color photographs and contact sheets
LOT 14199, no. 50 to 56 (F)
1
3
Portraits of Doris
Bernays and daughters, black and white
LOT 14199, no. 57 to 69 (F)
1
4
Edward and Doris Bernays
and associates, black and white
LOT 14199, no. 70 to 81 (F)
1
5
Portraits of female
family members and associates, black and white
LOT 14199, no. 82 to 96 (F)
1
6
Portraits of male family
members and associates, black and white
LOT 14199, no. 97 to 115 (F)
1
7
Portraits of Bernays
with family and associates, color photographs and contact
sheets
LOT 14199, no. 116 to 122 (F)
1
8
Bernays with individual
associates 1910-1950s, black and white
LOT 14199, no. 123 to 130 (F)
1
9
Bernays with individual
associates 1960-1990s, black and white photographs and contact
sheets
LOT 14199, no. 131 to 158 (F)
General Public
Events
1
10
Public Events 1910s
through 1940s, black and white
LOT 14199, no. 159 to 197 (F)
1
11
Public Events 1950s
through 1960s, black and white
LOT 14199, no. 198 to 232 (F)
1
12
Public Events 1970s
through 1990s, black and white photographs and contact
sheets
LOT 14199, no. 233 to 261, 758 to 764
(F)
Snapshots
2
1
Snapshots, ca.
1900-1950s, black and white
LOT 14199, no. 262 to 361 (F)
2
2
Snapshots, ca.
1900-1950s, black and white
LOT 14199, no. 362 to 394 (F)
2
3
Snapshots, ca.
1960s-1990s, black and white
LOT 14199, no. 395 to 421 (F)
2
4
Party shots by Ruth
Underhill, 1930s or 1940s, black and white
LOT 14199, no. 422 to 433 (F)
2
5
Snapshots, family and
associates 1964-1991, color
LOT 14199, no. 434 to 498 (F)
2
6
Snapshots, family and
associates 1964-1991, color photographs and contact
sheets
LOT 14199, no. 499 to 537 (F)
2
7
Snapshots, Bernays'
career, 1980s, color photographs and contact sheets
LOT 14199, no. 538 to 578 (F)
2
8
Snapshots, Bernays' 90th
birthday at the Harvard Club, 1981, color
LOT 14199, no. 579 to 619 (F)
Specific Events
2
9
Homes and haunts, color
and black and white
LOT 14199, no. 620 to 631 (F)
2
10
Views, black and
white
LOT 14199, no. 632 to 640 (F)
2
11
Freud Birthplace
Memorial, Sigmund Freud, and Anna Freud Bernays
LOT 14199, no. 641 to 651 (F)
2
12
Educational Institute of
the Air, WNYC 1954, black and white
LOT 14199, no. 652 to 657 (F)
2
13
Bernays visit to the
Henry Ford Museum, 1985, black and white
LOT 14199, no. 658 to 666 (F)
2
14
Cartier jewelry and fine
arts, black and white
LOT 14199, no. 667 to 696 (F)
2
15
World War II, black and
white
LOT 14199, no. 697 to 725 (F)
2
16
Photographs of drawings
of Doris Bernays and a painting of Edward Bernays, black and
white
LOT 14199, no. 726 to 729 (F)
2
17
Copy photographs, black
and white
LOT 14199, no. 730 to 752 (F)
Prints and
Drawings
2
18
Print of Edward
Bernays
LOT 14199, no. 753 (F)
2
19
Ink drawings of Bernays,
1991 and pencil drawings at a music performance
LOT 14199, no. 754 to 757 (F)
Visual Materials from the Edward
L. Bernays Papers - Albums
LOT 14200 (F)
9 albums containing 837
items
There are two separate albums in LOT
14200 that are labeled Album 17.
Album 17, [1896-1980]
[1896-1980]
LOT 14200-1 (F)
1 album containing 109
photographic prints and 2 drawings
LOT 14200-1 is a photo album referred to as Album "17" that primarily
contains black and white photographs of Edward Bernays' family and
associates as well as a few news photographs. Also included are a few
photographs of Edward and Doris Bernays as children and more modern
color photographs.
There is no discernable order in the albums. Some of the pages in the
photo album were blank including page 8, 16-17, 20-28, 33-34, 37, and
45. The original photo album was disbound during processing.
1
1
Pages 1-11
LOT 14200-1, pages 1 to 11 (F)
1
2
Pages 12-34
LOT 14200-1, pages 12 to 34 (F)
1
3
Pages 35-42
LOT 14200-1, pages 35 to 42 (F)
1
4
Pages 43-50
LOT 14200-1, pages 43 to 50 (F)
Album 16, [1900-1980]
[1900-1980]
LOT 14200-2 (F)
1 album containing 102
photographic prints and 2 drawings
LOT 14200-2 is a photo album referred to as Album "16" that primarily
contains black and white portraits of Doris Fleischman Bernays
(1900-1970s), portraits of Edward Bernays (1910s-1970s), news
photographs including Bernays with Eleanor Roosevelt, and photos of
Bernays family and associates.
There is no discernable order in the albums. Page 34 in the album was
blank. The original photo album was disbound during processing.
1
5
Pages 1-9
LOT 14200-2, pages 1 to 9 (F)
1
6
Pages 10-16
LOT 14200-2, pages 10 to 16 (F)
1
7
Pages 17-24
LOT 14200-2, pages 17 to 24 (F)
1
8
Pages 25-34
LOT 14200-2, pages 25 to 34 (F)
1
9
Pages 35-43
LOT 14200-2, pages 35 to 43 (F)
1
10
Pages 44-52
LOT 14200-2, pages 44 to 52 (F)
1
11
Pages 53-62
LOT 14200-2, pages 53 to 62 (F)
Album 17, [1900-1980]
[1900-1980]
LOT 14200-3 (F)
1 album containing 96
photographic prints
LOT 14200-3 is a photo album referred to as Album "17" that primarily
contains black and white photographs of portraits of Bernays, family
photos, and Bernays' professional activities.
There is no discernable order in the albums. The original photo album was
disbound during processing.
1
12
Pages 1-10
LOT 14200-3, pages 1 to 10 (F)
1
13
Pages 11-21
LOT 14200-3, pages 11 to 21 (F)
1
14
Pages 22-34
LOT 14200-3, pages 22 to 34 (F)
1
15
Pages 35-44
LOT 14200-3, pages 35 to 44 (F)
1
16
Pages 45-52
LOT 14200-3, pages 45 to 52 (F)
[Unnamed Photo Album], [1970-1990]
[1970-1990]
LOT 14200-4 (F)
1 album containing 137
photographic prints and 4 drawings
LOT 14200-4 is an unnamed photo album that primarily contains photographs
portraits of Bernays, news photos, family photos, and professional
activities.
There is no discernable order in the albums. Some of the pages in the
photo album were blank including pages 4, 9, 18, 62, 73, 80-81, 92-93,
and 95. The original photo album was disbound during processing.
2
1
Pages 1-13
LOT 14200-4, pages 1 to 13 (F)
2
2
Pages 14-24
LOT 14200-4, pages 14 to 24 (F)
2
3
Pages 25-34
LOT 14200-4, pages 25 to 34 (F)
2
4
Pages 35-47
LOT 14200-4, pages 35 to 47 (F)
2
5
Pages 48-62
LOT 14200-4, pages 48 to 62 (F)
2
6
Pages 63-69
LOT 14200-4, pages 63 to 69 (F)
2
7
Pages 70-81
LOT 14200-4, pages 70 to 81 (F)
2
8
Pages 82-90
LOT 14200-4, pages 82 to 90 (F)
2
9
Pages 91-102
LOT 14200-4, pages 91 to 102 (F)
Photos 1891 to Present,
[1891-1990]
[1891-1990]
LOT 14200-5 (F)
1 album containing 130
photographic prints and 1 drawing
LOT 14200-5 is a photo album referred to as "Photos 1891 to Present" that
primarily contains family photos and snapshots, news photos, and
snapshots of Sigmund Freud (1938).
There is no discernable order in the albums. Some of the pages in the
photo album were blank including pages 14-15, 27, 44, 51, and 58. The
original photo album was disbound during processing.
2
10
Pages 1-15
LOT 14200-5, pages 1 to 15 (F)
2
11
Pages 16-27
LOT 14200-5, pages 16 to 27 (F)
2
12
Pages 28-44
LOT 14200-5, pages 28 to 44 (F)
2
13
Pages 45-58
LOT 14200-5, pages 45 to 58 (F)
[Unnamed Photo Album], [1907-1990]
[1907-1990]
LOT 14200-6 (F)
1 album containing 58
photographic prints
LOT 14200-6 is an unnamed photo album that primarily contains portraits
of Bernays with family and associates in the 1970s and 1980s, although
there are a few earlier photos.
There is no discernable order in the albums. Some of the pages in the
photo album were blank including pages 1, 16-17, 27, 30, 32-35, 39-40,
49, and 52-55. The original photo album was disbound during processing.
2
14
Pages 1-12
LOT 14200-6, pages 1 to 12 (F)
2
15
Pages 13-23
LOT 14200-6, pages 13 to 23 (F)
2
16
Pages 24-35
LOT 14200-6, pages 24 to 35 (F)
2
17
Pages 36-46
LOT 14200-6, pages 36 to 46 (F)
2
18
Pages 47-60
LOT 14200-6, pages 47 to 60 (F)
[Unnamed Photo Album], [1940-1990]
[1940-1990]
LOT 14200-7 (F)
1 album containing 47
photographic prints and 2 prints
LOT 14200-7 is an unnamed photo album that primarily contains
professional activities, postcards, and portraits of Edward Bernays and
his associates.
There is no discernable order in the albums. Some of the pages in the
photo album were blank including pages 12, 19, 25, 32, and 40. The
original photo album was disbound during processing.
3
1
Pages 1-9
LOT 14200-7, pages 1 to 9 (F)
3
2
Pages 10-19
LOT 14200-7, pages 10 to 19 (F)
3
3
Pages 20-29
LOT 14200-7, pages 20 to 29 (F)
3
4
Pages 30-40
LOT 14200-7, pages 30 to 40 (F)
[Unnamed Photo Album], [1950-1990]
[1950-1990]
LOT 14200-8 (F)
1 album containing 81
photographic prints and 1 drawing
LOT 14200-8 is an unnamed photo album that primarily contains family
photos and professional activities of Edward Bernays and his associates.
It also contains an image of Anna Freud Bernays.
There is no discernable order in the albums. Some of the pages in the
photo album were blank including pages 10-11, 45, and 59. The original
photo album was disbound during processing.
3
5
Pages 1-11
LOT 14200-8, pages 1 to 11 (F)
3
6
Pages 12-19
LOT 14200-8, pages 12 to 19 (F)
3
7
Pages 20-28
LOT 14200-8, pages 20 to 28 (F)
3
8
Pages 29-40
LOT 14200-8, pages 29 to 40 (F)
3
9
Pages 41-51
LOT 14200-8, pages 41 to 51 (F)
3
10
Pages 52-60
LOT 14200-8, pages 52 to 60 (F)
[Unnamed loose album pages],
[1900-1990]
[1900-1990]
LOT 14200-9 (F)
1 album containing 65
photographic prints
LOT 14200-9 contains the photographs from loose album pages. These images
focus on Edward Bernays at various public events primarily between 1980
and 1990.
There was no discernable order in the loose album pages, so the images
are now arranged by subject. The original pages were disassembled during
processing.
3
11
Portraits of Doris
Bernays and other family members
LOT 14200-9, no. 1 to 6 (F)
3
11
Profiles of Edward
Bernays as a young man
LOT 14200-9, no. 7 to 9 (F)
3
11
Edward Bernays at
Educational Institute of the Air, WNYC 1954
LOT 14200-9, no. 10 (F)
3
11
Save the Sycamore Trees
Protest, 1963
LOT 14200-9, no. 11 to 12 (F)
3
12
Professional Achievement
Award, 1976
LOT 14200-9, no. 13 to 14 (F)
3
12
Edward Bernays at Public
Events, ca. 1980-1990
LOT 14200-9, no. 15 to 36 (F)
3
13
Edward Bernays at Public
Events, ca. 1980-1990
LOT 14200-9, no. 37 to 42 (F)
3
13
Edward Bernays honored
at IPRA Event
LOT 14200-9, no. 43 to 50 (F)
3
14
Edward Bernays' 99th
Birthday, 1990
LOT 14200-9, no. 51 to 65 (F)
Hawaiian Album part of the
Visual Materials from the Edward L. Bernays Papers, [1950]
[1950]
LOT 14201 (F)
1 album containing 170
photographic prints
LOT 14201 is a photo album referred to as the "Hawaii Album" that primarily
contains family photos and snapshots of associates and landscapes taken
during the summer of 1950. Bernays taught as a Visiting Professor of Public
Relations at the University of Hawaii. This album includes color photographs
that are badly faded.
The photographs were arranged in original order. Some of the pages in the
photo album were blank including pages 2, 10, and 24. The original photo
album was disbound during processing.
1
1
Pages 1-10
LOT 14201, pages 1 to 10 (F)
1
2
Pages 11-16
LOT 14201, pages 11 to 16 (F)
1
3
Pages 17-28
LOT 14201, pages 17 to 28 (F)
1
4
Pages 29-34
LOT 14201, pages 29 to 34 (F)
Visual Materials from the Edward
L. Bernays Papers - Oversized Photographs, [1913-1976]
[1913-1976]
LOT 15019 (H)
18 photographic prints
LOT 15019 contains oversized loose photographs that were separated from LOT
14199. These primarily feature portraits of Edward Bernays, associates, and
various public events between 1913 and 1976.
Images are grouped by subject.
1
1
Portraits of Edward Bernays
by: Blank and Stoller (proof)
LOT 15019, no. 1 (H)
1
1
Portraits of Edward Bernays
by: Paul Bros.
LOT 15019, no. 2 (H)
1
1
Portraits of Edward Bernays
by: Robert H. Davis
LOT 15019, no. 3 (H)
1
1
Portraits of Edward Bernays
by: Myron Ehrenberg for This Week Magazine (7 photos)
LOT 15019, no. 4 to 10 (H)
1
2
Portraits and Group Images
of associates, black and white: Portraits of 5 unidentified men and
women
LOT 15019, no. 11 (H)
1
2
Portraits and Group Images
of associates, black and white: Portrait of Jean Webster with children,
1913
LOT 15019, no. 12 (H)
1
2
Portraits and Group Images
of associates, black and white: 2 photos of well-dressed people on busy
urban street
LOT 15019, no. 13 (H)
1
2
Portraits and Group Images
of associates, black and white: Group photo of the Bernarr Macfadden
Family in a pamphlet on family values
LOT 15019, no. 14 (H)
1
3
Bernays at Public Events,
black and white: Howard Meyer, Diane Levin, Edward Bernays, at the Hotel
Sheraton award luncheon Chicago PHSA CH Chicago, June 15,
1976
LOT 15019, no. 15 (H)
1
4
Views, black and white:
"Save the Sycamore Trees Drive on Memorial Drive" by Richard A.
Sheinwald
LOT 15019, no. 16 (H)
1
5
Cartoon and Sculpture, black
and white: Reproduction of the cartoon "The Magpie Board" by H.
Steinlauf
LOT 15019, no. 17 (H)
1
5
Cartoon and Sculpture, black
and white: Sculpture of an unidentified man
LOT 15019, no. 18 (H)